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Thursday, March 19, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Strait of Hormuz crisis shows limits of US, say Chinese. ‘India most vulnerable’

Chinese online discourse situates the crisis within a broader geopolitical context, particularly the hesitancy of US allies to support Washington.

Amid supply crunch, govt offers 10% additional commercial LPG to states. But there’s a condition

India faces LPG shortage amid supply disruptions from Strait of Hormuz closure due to prolonged West Asia conflict.

Indian borders to US schools, Indian firm bags orders to supply surveillance drones to Texas schools

The company had secured orders worth over Rs 100 crore from the Indian Army in November last year. Its UAVs are deployed along India’s borders with Pakistan & China.

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.