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Monday, March 30, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Trans Amendment Bill echoes Criminal Tribes Act. It wants them to stay in violent families

The one thing that keeps the relentless beauty of trans people alive is their community. But for lawmakers, kinship is ‘deception’, ‘allurement’, and ‘undue influence’.

Blow to West Asia commodities market as Iran hits 2 aluminium makers

Aluminum prices, already rising before the conflict, have gained further as traders and buyers focus on the potential for tighter markets and shrinking global inventories.

1st batch of 2,000 India-made Israeli Negev LMGs delivered to Army; 4,000 more to be delivered this year

The Indian Army is set to get another 4,000 of these LMGs as part of a contract signed in August 2024 to replace the 5.56x45mm INSAS LMG.

Gulf war exposed India’s fragilities. It’s time for navel-gazing, in the national interest

It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.