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Monday, April 13, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Asha Bhosle’s last album was with British band Gorillaz. She was a trailblazer

Asha Bhosle showcased her versatility in 2006, when she collaborated with Australian cricketer Brett Lee on ‘You’re the One for Me’ for the ICC Champions Trophy.

Govt extends EV subsidies, nudges auto-makers to adopt cleaner fuel amid energy supply crisis

Centre says LPG supply stable despite pressure. Steps up efforts to ensure fuel security as Hormuz disruptions amid West Asia tensions upend global trade.

Brigadier & son assaulted in South Delhi for objecting to public drinking. No FIR yet, Army seeks action

Army has written to Delhi Police seeking action against the accused involved in the Friday night episode.

The world’s in a flux. India must reform, consolidate & build a strong economy

We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.