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Tuesday, April 21, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

University townships — India’s chance to build its own version of what America got right

India’s university towns initiative is an opportunity to do something we have never managed at scale: build knowledge ecosystems rather than knowledge silos.

FTA partners drive India’s trade surge as reliance on non-FTA countries dips, says NITI Aayog report

Share of trade with FTA partners rose from 4.6% in 2006 to 28.8% in 2024. India is currently negotiating or advancing agreements with US, Israel, GCC, Canada & Mexico.

Japan overhauls post-World War II pacifist military approach, lifts restrictions on defence exports

Since October last year, Japan PM Sanae Takaichi has planned to increase defence spending target to 2 percent of GDP.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.