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Friday, February 6, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Who are the real winners in the cloud services tax holiday

The Budget's measure is as much about anchoring hard assets and Indian ownership as it is about welcoming foreign clouds.

Late-stage startups in Karnataka feel funding winter as overall investments decline 28%

Tech startups raised $3.8 bn in 2025, down 28% y-o-y, driven by sharp contraction in late-stage funding even as early-stage investments showed resilience, according to Traxcn.

Tejas MK 1A to fly with IAF latest only by June-July this year. Here’s why

Hindustan Aeronautics Limited (HAL) is yet to deliver two of the remaining order of 8 Tejas trainer aircraft as well, an order that was placed in 2010.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.