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Sunday, March 29, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Chiraiya shows marital rape is structural—it is embedded in India’s legal framework

Chiraiya, streaming on JioHostar, confronts consent within marriage. It stars Divya Dutta, Siddharth Shaw and Prasanna Bisht.

Drug regulator calls on Indian pharma to move beyond generics, address dependence on bulk imports

Advice comes at a time when India accounts for a 5th of global generic drug supply & 40% of generics used in US. However, this strength in finished formulations relies on imported ingredients.

1st batch of 2,000 India-made Israeli Negev LMGs delivered to Army; 4,000 more to be delivered this year

The Indian Army is set to get another 4,000 of these LMGs as part of a contract signed in August 2024 to replace the 5.56x45mm INSAS LMG.

Gulf war exposed India’s fragilities. It’s time for navel-gazing, in the national interest

It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.