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Saturday, April 25, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Why belief remains high among Indian Americans

As religious identity transforms, the Indian-American diaspora finds new ways to balance ancient Vedic beliefs with the realities of 21st-century life.

Haryana’s new industrial policy in the works, but industry says old problems remain unsolved

Increase in employment subsidy, Rs 500 crore for estate revamp, new townships in pipeline—but land cost, power breakdowns and inspector raj top among key worries for industry leaders.

Aksai Chin for Arunachal: Ex-Indian Army chief Naravane backs revival of 1950s China offer on border row

Gen Manoj Naravane (retd) said in an exclusive interview with ThePrint that India should focus on having more experts who understand China's psyche and its workings

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.