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Friday, January 16, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

On Camera

Trump tariffs, import dependence are holding back America’s manufacturing renaissance

Better tax, regulatory, and monetary policy should indeed provide a tailwind for manufacturing, but the sector will probably continue to struggle.

Designed to oversee corn & crude futures, Wall Street regulator grapples with crypto, sports gambling

The Commodity Futures Trading Commission is on the precipice of gaining new crypto oversight as lawmakers continue to negotiate major legislation.

The curious case of Pakistan’s JF-17 ‘orders’

Pakistan lacks capacity to deliver aircraft at pace suggested by its claimed contracts as it depends on China for avionics, electronic warfare, weapons, and on Russia for engines. 

Thank you Donald Trump, again. India now has reason to shed fear of trade deals and risky reform

UK, EFTA already in the bag and EU on the way, many members of RCEP except China signed up, and even restrictions on China being lifted, India has changed its mind on trade.