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Sunday, March 22, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

AI Is hastening the résumé’s demise. Good riddance

The résumé’s usefulness was short-lived at best and should have been replaced with a better way to evaluate job seekers long ago.

Billionaire Peter Thiel’s capital firm backs AI cow collar startup at $2 billion valuation

The technology, designed by start-up Halter, creates a virtual fence for cattle and enables farmers to monitor the animals’ location & health through an app.

Iran launches missile at US and UK’s Diego Garcia base, reveals new striking capability

New Delhi: In a dramatic escalation that has surprised the world, Iran attempted two missile strikes on a US-UK joint military base in the...

The Vishwaguru delusion, mine vs yours, is ruining our view of the world

One side thinks India is punching way above its weight. The other thinks Modi has undermined India and it punches below its strength. Both are wrong.