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Thursday, December 18, 2025
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

What the key political events of 2025 tell us about Narendra Modi and India’s future

From Operation Sindoor to India-US tensions to the EC controversies, a clear understanding has emerged about where the politics is headed now.

Steady growth rooted in ‘Dravidian model’. How Tamil Nadu more than doubled its GSDP in 10 yrs

RBI Handbook of Statistics shows state’s GSDP has more than doubled in past decade, finishing second behind Maharashtra. It has performed well across health & education parameters as well.

Israel has ‘realised who its real friend is’, eyes defence expansion in India amid arms curbs by others

It is argued that India-Israel ties are moving from buyer–seller dynamic to one focused on joint development & manufacturing partnership, a shift 'more durable' than traditional arms sales.

India’s top airline just handed sarkar the keys. That’s IndiGo’s real ‘crime’

Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.