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Monday, February 9, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Modi vs Rahul is no contest in national security. LoP needs lessons in an old military tactic

The Treasury benches laid a trap for LoP Rahul Gandhi with their vehement opposition to his reference to former Army chief Gen MM Naravane’s book. And he walked right in.

Companies must enable young talent to become decision makers. It isn’t optional anymore

Growth models that depend on innovation and consumer insight cannot succeed while sidelining the cohort most attuned to emerging technologies and cultural changes.

Australian amphibian aircraft firm eyes Indian civil & military market, ties up with Apogee Aerospace

Aligning with India's push to promote inter-coastal air connectivity, Apogee has ordered 15 seaplanes in a deal valued at Rs 3,500 crore.

Dear Narendrabhai, Bangladesh polls give India space to hit reset button

By next weekend, Bangladesh will have an elected government. This is India’s moment to reboot broken ties by moderating the ‘ghuspethiya’ rhetoric in poll-bound West Bengal and Assam.