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Monday, December 15, 2025
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

IndiGo meltdown carries a warning for India’s defence sector

IndiGo showed how a single point of failure can ripple across a sector. In defence, where there is no external fallback, the consequences are far more serious.

Rupee’s turmoil has echoes of 2013

With the US-India trade deal yet to get done, rupee depreciation may be helping to mitigate India’s loss of competitiveness. The other problem is extreme despondence among overseas equity investors.

US clears $686-mn package to breathe fresh life into Pakistani F-16s

Of the total package, $649 million will be utilised for additional hardware, software, and support services, and the remaining for Major Defence Equipment (MDE).

India’s top airline just handed sarkar the keys. That’s IndiGo’s real ‘crime’

Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.