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Monday, April 20, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Why has US not defeated Iran yet? Because Trump wants to win on the cheap

Trump's goal of ending the Iranian nuclear programme cannot be accomplished without overthrowing the Islamic regime in Iran, which is likely not possible without a ground invasion.

As Strait of Hormuz shuts again, uncertainty grips global trade & energy markets

Oil prices jumped more than 5 percent Monday, on fears that the ceasefire between the ‌US and Iran could also collapse.

Why Siliguri Corridor is strategically important for India & how it is being secured | Cut The Clutter

This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.