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Wednesday, March 11, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Can Pakistan stay neutral on Iran? Saudi Arabia holds the purse strings

Security of Saudi Arabia is something that Pakistani armed forces have committed themselves to for a long time, even before the September 2025 agreement.

Iran war pummels India’s already turbulent aviation sector. Your ticket fare will get hit next

More than 1,600 flights were canceled between 28 February and 3 March. Aviation consultants have now started weighing the cost of the conflict in the Middle East.

India-Bangladesh relations on track—After military intel chief’s visit, envoy goes to Army War College

In a first during his tenure as High Commissioner to India, Riaz Hamidullah addressed JOCAP consisting of tri-forces officers, as New Delhi & Dhaka step up normalisation efforts.

Trump brings the Age of Humiliation for friends. Modi needs stoicism abroad, humility at home

Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.