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Friday, April 24, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Iran war has given India a blueprint for the next conflict

Pakistan would be itching to do an Iran on us and China would be planning to execute an air campaign without allowing us asymmetrical escalation. India has no choice but to transform.

Haryana’s new industrial policy in the works, but industry says old problems remain unsolved

Increase in employment subsidy, Rs 500 crore for estate revamp, new townships in pipeline—but land cost, power breakdowns and inspector raj top among key worries for industry leaders.

Military pushes for private participation in space, more Indian satellites. ‘Can’t rely on single entity’ 

CDS Anil Chauhan says future space capability will not be built by government agencies alone. ‘It will be co-developed with industry, start-ups, and technology innovators’.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.