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Thursday, April 23, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Mumbai woman who shouted at minister spoke for many Indians, exposed BJP’s protest politics

Had it been a poor woman shouting at Maharashtra minister Girish Mahajan over the roadblock, the police would likely have arrested her, raided her home, and terrorised her family members.

India’s online gaming rules to take effect on 1 May; most games exempt from registration

The rules, which come into force on 1 May, establish an Online Gaming Authority which will determine whether a game is an online money game or online social game in only three situations.

Japan overhauls post-World War II pacifist military approach, lifts restrictions on defence exports

Since October last year, Japan PM Sanae Takaichi has planned to increase defence spending target to 2 percent of GDP.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.