scorecardresearch
Add as a preferred source on Google
Monday, January 26, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Mark Tully was a colossus on the Indian subcontinent. He had sources at all levels

I was in Islamabad when Mark Tully broke the news of Zulfikar Ali Bhutto being hanged. I held it against him—he could have tipped me off. But he was a journalist before he was a friend.

India wants Canada’s resources as nations build on truce, British Columbia’s Premier says

Premier David Eby, the leader of the minerals- and gas-rich province of British Columbia, spoke with executives at Tata Steel and Reliance Industries on a trade mission to India.

Shaurya Chakra for Lt Col who led op to ‘eliminate’ terror leadership along Indo-Myanmar border

President Murmu has also conferred Kirti Chakra on Major Arshdeep Singh of 1 Assam Rifles for eliminating armed cadres when patrol led by him came under fire along Indo-Myanmar Border last May.

Non-alignment is coming back in a new avatar: Trump-peedit alliance

No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.