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Thursday, March 5, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

Indian liberals need a Dharma reset. Rootless, imported version isn’t working

Western liberalism begins with rights and designs society backwards. Dharma begins with relationships. It assumes you are born into a web of obligations, and that this web is a gift.

European gas holds near 3-year high as Middle East conflict rattles energy markets

Major energy infrastructure is in the crosshairs of the conflict, raising risks of the biggest shock since Russia’s invasion of Ukraine. Qatar’s largest LNG plant remains shut, fuelling supply fears.

War reaches India’s backyard as Iranian warship sunk by US submarine off Sri Lanka coast. 100 dead

Sinking of the ship has raised eyebrows in the Indian defence and security establishment. Lankan navy has recovered several bodies, believed to be of crew members.

Pakistan is fighting a two-front war. I saw it coming 15 yrs ago

The Pakistani political leadership is weak and devoid of any intellect. Its diplomacy is entirely India-China-US focused and suffers from a presumptive view of Afghanistan as a vassal.