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Wednesday, March 25, 2026
TopicBiscuit

Topic: biscuit

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Nutrition experts call out Big B for promoting Britannia ‘bikis’ — ‘ultra-processed food’

Nutrition Advocacy in Public Interest-India has flagged 'YouTube clip of Bachchan saying mothers needn't struggle to make nutritious food as the biscuit has power of milk & wheat'.

Indian biscuit company that made migration of the Sindhi population to Gwalior possible

In ‘Branded in History’, Ramya Ramamurthy explores how colonial Indian brands — both home-grown and foreign — were produced, distributed and marketed.

On Camera

India’s cultural narrative abroad is overwhelming

Rather than presenting the full spectrum of Indian culture at once, a more strategic approach would be to identify one globally intelligible cultural lane & invest in it consistently.

Sweeping govt order to speed up PNG switch—faster approvals, stricter timelines, nudge to households

Issued amid a West Asia war-induced energy crunch, the order now legally binds all entities controlling land, roads and housing societies to facilitate laying of pipelines.

India-Japan to finalise deal to co-develop & co-produce UNICORN mast ‘soon’, says Japanese envoy

The countries signed a memorandum for co-development of UNICORN masts in November 2024. India has been second Asian nation to have such an agreement with Tokyo, after Philippines.

The Vishwaguru delusion, mine vs yours, is ruining our view of the world

One side thinks India is punching way above its weight. The other thinks Modi has undermined India and it punches below its strength. Both are wrong.