Monday, 8 August, 2022

Topic: advertisement

Vin Diesel is helping this Chinese couple earn billions by selling electric scooters

Shares of Shanghai-based Yadea Group Holdings Ltd have risen more than fourfold since a low in March, propelling the fortune of the co-founders to a combined $1.9 billion.

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.

This ad wants women to take care of their health, but not everyone is buying it

An advertisement raising awareness on anaemia in women drew some flak for the visual focus on the women and their clothing.

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.

Bizarre United Colours of Benetton ad on Delhi voting has social media split

United Colours of Benetton video ad features leaders saying things like 'I will build a masjid' and 'I will build a temple', with the camera focused on their mouths.

Gillette has it right, advertisers can’t just celebrate masculinity & ignore #MeToo

No advertising campaign challenging stereotypes about girls and women has ever been this controversial.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

A recent Bisleri ad and Ayodhya TV debates have much in common

TV news channels delivered a narrative that said Ram Mandir march was a make-or-break situation for parties.

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

On Camera


Opposition leaders protest outside Parliament | Representative image | ANI

Confused, aimless—why Opposition parties live up to Ronen Sen’s ‘headless chicken’ remark

From ‘compromising national security’ to 'playing havoc' with institutions, the Opposition continues to attack Modi while failing to reflect on own actions.
A suspension pylon in Tamil Nadu | Commons

You thought power subsidy is a Delhi-Punjab problem? Check out Tamil Nadu’s power sector mess

RBI data shows Indian discoms owe power generation firms over Rs 4.5 lakh crore, almost a third of which is owed by Tamil Nadu, where power subsidy cost is twice that of food subsidy.


The Flying Dolphin — how a former Indian Navy submariner qualified as a commercial pilot 

Vivek Chaudhary retired from the Indian Navy in 2017 after serving on the  Short-Service Commission. After that, his dreams took flight. 

In Kashmir 3 years on, 3 positive changes, 3 things that should’ve happened & 3 that got worse

Kashmir as a crisis has fallen off our headlines and from the top of our collective minds. Which is precisely the most important change for the better.