The party has set a target for every worker to visit at least 20 houses in their area and publicise the government’s achievements over tea.
New Delhi: The Bharatiya Janata Party will apply the “T20 formula” to ensure victory in the 2019 general elections, a senior party leader said.
The T20 here, differs from the one popular in cricketing parlance as the party has set a target for every worker to visit at least 20 houses in their area and publicise the Narendra Modi-led government’s achievements while having tea.
As the party targets to secure another term, it has asked its workers to promote the government’s achievements to each and every house through “Har Booth Das Youth” (roughly translated as ‘each booth ten youth’), NaMo app contact initiative, and booth ‘toli’, apart from the T20 formula.
The BJP has asked its MPs, MLAs, local and booth-level workers to spread awareness among people in their respective area about the government’s schemes.
“The party workers have been asked to visit every village in their area and have tea at at least 20 houses there,” a senior BJP leader told PTI-Bhasha.
He said the initiative is for establishing direct dialogue with public.
The BJP in the run-up to the 2014 Lok Sabha elections had started the “chai pe charcha” (conversations over tea) campaign, using which Modi connected with the common man over the brew and discussed several issues.
The party now aims to take the campaign to a wider level for the upcoming elections.
Notably, the party had campaigned aggressively before the last general elections and used information and technology to connect with voters. A major highlight of the technology-driven campaign was 3-D rally in which Modi delivered speech through 3D projections of himself.
Using the technology, Modi, BJP’s then prime ministerial candidate, would address people at several locations simultaneously— PTI