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HomeIndiaHyundai Pakistan ‘remembers sacrifice of Kashmiris’, Indians say you can’t protect business

Hyundai Pakistan ‘remembers sacrifice of Kashmiris’, Indians say you can’t protect business

Hyundai Pakistan purportedly tweeted a post supporting Kashmiri separatism on ‘Kashmir Solidarity Day’. Hyundai India says it stands for 'strong ethos of respecting nationalism'.

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New Delhi: Indian social media erupted in anger Sunday afternoon over a tweet put out by the Twitter handle of Hyundai Pakistan. The tweet, commemorating Pakistan’s ‘Kashmir Solidarity Day’, read, “Let us remember the sacrifice of our Kashmiri brothers and stand in support as they continue to struggle for freedom.”

The caption was shared along with a poster which had a picture of the Dal Lake and the word ‘Kashmir’ written in yellow and covered with barbed wires on top.

ThePrint could not independently verify the said tweets by Hyundai Pakistan, which is an unverified handle on Twitter.


A Facebook post, too, was made sharing the poster. Both the Twitter and Facebook posts were later removed by the company. 

Observed as ‘Kashmir Solidarity Day’, 5 February is a public holiday in Pakistan, to show the country’s support for the separatist movement in the Union Territory of Jammu and Kashmir. 

In a statement Sunday, Hyundai India said: “Hyundai Motor India has been committed to the Indian market for more than 25 years now and we stand firmly for our strong ethos of respecting nationalism. The unsolicited social media post linking Hyundai Motor India is offending our unparalleled commitment and service to this great country. India is second home to the Hyundai brand and we have zero tolerance policy towards insensitive communication and we strongly condemn any such view. As part of our commitment to India, we will continue our efforts towards the betterment of the country as well as its citizens.”

Also Read: Hyundai Motor India Foundation announces roll-out of COVID-19 relief measures on a war footing 

#BoycottHyundai trends on social media

As Indian Twitter users took umbrage over the post, stating that Kashmir shall always be an integral part of India, the hashtag #BoycottHyundai trended on the social media platform. Such was the outrage that the over 67,000 tweets on the issue\hashtag outnumbered the tweets on the demise of legendary singer Lata Mangeshkar. 

Further whetting the controversy, Hyundai Pakistan and Hyundai India’s Twitter handles were made private and the tweets protected. Hyundai India even blocked some twitter users over their posts, users alleged. One Twitter user, with the handle @Rockumon, said: “You can protect your tweets but not business”.

Several angry Twitter users claimed that they would cancel their bookings with the South Korean automotive conglomerate and switch to Indian car companies. 

Other Indian Twitter users added screenshots of the Hyundai India Twitter handle blocking them for posting their objection to the said tweet by Hyundai Pakistan. 

(Edited by Saikat Niyogi)

Also read: Hyundai to offer six EVs in India by 2028, seeks first-mover advantage


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