New Delhi: All units of the iPhone Duo were sold out within five minutes of launching on Blinkit in Delhi NCR, the quick-commerce platform founder Albinder Dhindsa wrote on X today.
“We launched iPhone Duo on Blinkit at 8:15 AM this morning (only in Delhi NCR). All units were sold out within 5 minutes. We’re working on getting more stock in the coming weeks,” he said.
Apple’s foldable smartphone was announced at an Apple event in California on 9 September, and was released globally on 23 October.
Blinkit began delivering iPhones through its platform after a partnership with Apple in September 2022. Later, it partnered with phone brands such as Nokia and Xiaomi as well, promising quick delivery of mobile phones, in addition to groceries, stationery and other home essentials.
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‘So on brand for Delhi NCR’
Users on social media expressed scepticism at Dhindsa’s post. Some responded to it with humour.
“Misleading headlines. Instead, tell us how many you had in stock,” a user commented.
“Phones on Blinkit [sell out] before I can pick lunch,” another user said.
A user called the incident “so on brand for Delhi NCR.”
“The way y’all treat a launch like it’s a dhol bajao wedding,” she wrote.
Some even took digs at the phone’s exorbitant price. “So India has rich people,” a user wrote.
The craze for the phone is not limited to quick-commerce only. Business media platform YourStory also reported that the entire first week’s stock for the phone has already been pre-booked in India. Analysts estimate that the phone will be able to capture 24 per cent of the foldable device market, the platform added.
iPhone Duo is Apple’s debut phone in the foldable device segment. The base model of the phone, with 256 GB storage, costs Rs 2,99,900 in India, while its top model, with 2TB storage, is selling for Rs 4,49,900.
(Edited by Ratan Priya)