Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
The commercial shows how the Paytm voicenote, which is heard after every successful payment, gets a Center Fruit twisṭ̣ adding fun to routine purchases.
Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.
Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.
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