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Friday, May 17, 2024
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Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.

Mira Kapoor’s Schwarzkopf ad campaign is a confused mix of ideas and poor execution

You end up unconvinced to visit a store and pick Schwarzkopf.

Manforce AIDS campaign is confused about what to market—awareness or social responsibility

In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.

New LIC ads are making the insurance agent jobs look cool. Not focusing on fear alone

The company has taken a humorous approach to selling what is possibly the most boring product that can land into a salesperson’s lap.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

With Akshay Kumar making chhole, Catch masala ad on track to make kitchen more masculine, equal

The best thing about the Catch masala ad, which also stars Bhumi Pednekar, is that it makes no ‘statement’. It just normalises a man in a kitchen.

Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

On Camera

Mamata’s ‘outside support’ push has many meanings. Does she want INDIA to pick TMC over Left?

TMC should worry about minority voters and how they view her ‘outside support’. Minorities are with the TMC but they have also watched Rahul Gandhi march across the country.

FM Sitharaman stresses govt’s manufacturing focus at a time when ‘some economists’ advise otherwise

Speaking at a CII summit, Nirmala Sitharaman says 99% of phones sold in India are made in the country and that 60% import substitution has been achieved in the telecom sector.Speaking at a CII summit, Nirmala Sitharaman says 99% of phones sold in India are made in the country and that 60% import substitution has been achieved in the telecom sector.

Spain denies port call to vessel carrying shipment of ‘arms to Israel from India’

The Spanish foreign minister says 'the Middle East does not need more weapons, it needs more peace'. Spain has been very critical of Israel’s offensive in Gaza.

What’s common between Netflix Chamkila and Trudeau’s trouble-infested Canada? They don’t get Punjab

Even in the weeks leading up to Chamkila’s assassination there were massacres every other day. To airbrush all of this is sheer intellectual cowardice if not a crime.