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Vigyapanti

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

Triya Gulati - 11 May, 2024

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

Shubhangi Misra - 16 October, 2022

In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Shubhangi Misra - 2 October, 2022

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Shubhangi Misra - 18 September, 2022

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Shubhangi Misra - 28 August, 2022

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Shubhangi Misra - 21 August, 2022

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

Shubhangi Misra - 14 August, 2022

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Shubhangi Misra - 7 August, 2022

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

+TFP Shubhangi Misra - 24 July, 2022

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

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Vigyapanti

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

On Camera

YourTurn

Guidelines for YourTurn submissions

Opinion

Kashmir’s Jamaat-e-Islami wants to rejoin democratic politics. Won’t abandon its toxic project

When Vajpayee spoke to CII to allay fears—Let not Gujarat violence cloud the good in economy

You have heard the common myths about retinol. Here’s what you need to know

Economy

India’s GDP to grow at 6.9% in 2024 — UN agency revises its January projection of 6.2%

Defence

With defence push, India looks to capture markets in Africa beyond western Indian Ocean

National Interest

Abki baar 90 paar for Congress? Why even 30 more seats will ruffle BJP

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