Titled 'Happy Women's Pay', the campaign uses slam poetry to contrast the familiar language of corporate Women's Day celebrations with a demand — pay parity.
Directed by Prosit Roy, the ad for the Indian company that makes rebars and other building materials hints at the hidden bars that society inflicts on women.
The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.
The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.
India will need to recalibrate crude sourcing strategy as US ends waivers for Russian & Iranian oil, energy experts say. But Russian crude will likely remain central to energy basket.
This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.
COMMENTS