Graphic by Siddhant Gupta
Text Size:

Justin Trudeau has been praised for his sock-diplomacy during earlier international visits. In a tense visit to India, Canadian Prime Minister’s desi wardrobe has generated as much chatter as his politics.

ThePrint asks: Is Trudeau’s fashion diplomacy working in India?

Trudeau has reduced Indian culture to its lowest common denominator — clothes

Dilip Cherian
Communications consultant, political campaign adviser

It’s a kind of reverse colonialism to want to mimic the ‘native’. Doing a kurta number as a salute to a culture is one thing, but Justin Trudeau’s display of trousseau like repertoire of multi-coloured kurtas has begun to grate.

There’s no doubt that he and his eminently photogenic family won eyeballs and drove many weak-kneed. But he missed the entire point that statesmanship is less about kurtas, kirpans, and chorus-girl-like line-ups with namaste and more about content, clarity and continuity.

While the dour uniform of global leaders can be boring, in Trudeau’s attire there is also an element of reducing India’s rich and varied culture into one cookie cutter embrace of what can best be described as the lowest common denominator.

Surely, Trudeau’s sartorial advisers, if he listens to them, could have kitted him out better. Statesmen conferring in Bali in droves oftentimes kit themselves out in shirts that prove to their worlds back home that ‘they were there’. But with Trudeau pushing an excess of this phenomenon on an Indian public somehow is not quite necessary.

Worse, he may have set a very high bar for other state visits, both for himself (imagine him in Kenya) and for other leaders (imagine Putin in dhoti).

Justin Trudeau’s good looks make him a good brand ambassador for Indian couture

Ashish N. Soni
Fashion Designer

I think it’s actually quite nice to be able to go as a world leader to another country and adopt their culture. One should be applauding him for a job well done and not undermining his efforts. It is not easy to wear a sherwanis and/or a Nehru jacket when they don’t come naturally to you. Trudeau is actually showing respect for Indian customs and dress.

There will be those who will cry cultural appropriation, but there are always two ways of looking at any particular situation. The logic of exoticising the Indian dress exists, yes. However, it doesn’t seem to be his intent and we shouldn’t let our sartorial politics colour what Justin Trudeau is doing.

To an extent his attire is designed to attract our attention, but why does that have to be viewed as a bad thing?

He makes it look too easy to slip into the customs of a completely different society and other world leaders can do well to learn from him. Justin Trudeau is an incredibly good looking man, having him as a brand ambassador of Indian couture will do no one any harm.

Clothes maketh the man, said Shakespeare. In the case of politicians, the attire is always a political statement.

Shivam Vij
Political commentator

Political dressing also means political assertions. Gandhi’s loin cloth, Ambedkar’s blue suit, the Modi kurta, Kejriwal’s muffler, Mamata Banerjee’s saree as opposed to Sonia Gandhi’s, Mayawati’s handbag, Owaisi’s sherwani – all of these help politicians make a political statement, and also stand out distinctly from others. Standing out of the crowd is very important for politicians to succeed. They must be seen as special, as having something others don’t. It helps the cameras notice you in the visual age.

Canada’s Justin Trudeau knows all of this, and it is not only on his India visit that he’s been changing costumes. He does it back home in Canada all the time. Remember the time he wore a veshti to celebrate Pongal? Or when he wore a shiny blue kurta to the Swami Narayan temple in Toronto? Or when he wore a firefighter’s jacket to meet, well, firefighters? Or as Clark Kent on Halloween?

On his India trip, Trudeau has been overdoing it. He is over-dressing in Indian ethnic wear as though he was attending an Indian wedding. In fact, his ridiculous golden dress when he met Bollywood actors made him look over-dressed even for a desi groom at his wedding reception.

But Trudeau knows what he’s doing. His trip is not about pleasing us. It’s about pleasing immigrant voters back home. Perhaps it’s working for him. The very fact we are talking about it is half the victory. How many visiting prime ministers have their fashion sense discussed in the Indian media?

Justin Trudeau is cute to look at, but maybe discuss his policies too?

Nandita Singh
Journalist, ThePrint

The highest executive authority of a foreign country is visiting India to strengthen diplomatic ties and all we seem to talk about is the Emperor’s New Clothes. One has to be colour-blind not to see a trend emerging – from Rahul Gandhi’s Burberry jacket, to media houses calling Ivanka Trump a ‘fashionista,’ India’s obsession with sartorial matters stems from its refusal to talk about what we as a society fear will show us in bad light. We have created a smokescreen-kurta to deflect from a straining Indo-Canadian relationship, and have also not noticed the media’s refusal to put the policies of the poster-boy for liberalism under a scanner. The echoes of ‘Khalistan’ have also resurrected themselves, and as reminders of Punjab’s tumultuous and bloody history flood our screen, we would much rather discuss cultural appropriation through expensive sherwanis. Trudeau’s use of the stereotypical ‘Indian’ aesthetic to appeal to our desi values, as well as the vast Indian diaspora settled in his own country, is obvious, and I don’t think we need to have a ‘Talk Point’ around it.

What we as a country do need to discuss is Canada vying to fulfill India’s energy deficits and the extremely detrimental impact Trudeau’s economic policies may have on the global environment. Canada wants to sell its oil, and sees India as the perfect energy deprived market to do so. Justin Trudeau sure is cute to look at, and when his even cuter children wear bright red and yellow kurtas, we almost forget that this isn’t a family vacation, or rather, it wasn’t supposed to be. The silence surrounding the actual politics of this visit is telling, as is the silence surrounding the ideological inconsistencies of Trudeau’s liberal project.

What does India as a country aspire to learn or take from Canada? Will we get the best of Trudeau, in the form of freedom of expression and liberal social values, or will we only choose to buy the oil from the rigs he approved? Or perhaps arms as the UAE does?

Compiled by Deeksha Bhardwaj, Journalist at ThePrint.

ThePrint is now on Telegram. For the best reports & opinion on politics, governance and more, subscribe to ThePrint on Telegram.

Subscribe to our YouTube channel.

5 Comments Share Your Views


  1. From a Canadian perspective this is a bit embarrassing. Justin, which is a nice guy, seems to be immature sometimes and lack of judgement. If an Indian politician would come to my province
    (Québec) and dress like a Lumberjack or a 18th century fur hunter (in fact Trudeau and is father did it and looked a little bit stupid ( well we would think he is a total idiot… Mr Trudeau is obsessed in telling everyone on earth that he is so inclusive (he even invite terrorist to his party!), that he might one day get an operation to become a woman just to prove he is a real feminist…

    • I think we might as well laugh since there is little else we can do. We Indians respect Canada and Canadians, but must say that we are amused at this ‘visit.’ And surprised to see this Khalistan nonsense apparently alive and kicking in Canada when we in India have got over it a long time ago. We have had a Sikh President, very distinguished Sikh Prime Minister (Manmohan Singh), Sikh Chiefs of Army and Air Force Staff, Sikh Chief Justice of the Supreme Court and so on. We cannot understand why these jokers are tolerated in Canada, that too by the Canadian PM. We would welcome Canada as a modern, vibrant economic partner in the years to come but sadly it seems as though we are stuck here with some confused and pointless politics.

  2. No idea why this gentleman is here, other than for a family holiday at his country’s taxpayers’ expense. We wish him well and are glad to see him and his entourage enjoying the sights and hospitality of our country. But this “official visit” does have the feel of a tamasha or fancy dress extravaganza rather than serious business. And in a bizarre twist, accompanying this procession of folly across India are these ludicrous Khalistani boors, whose depredations we in India had almost forgotten but have now been rudely reminded of. What the PM of Canada was thinking of when he started hobnobbing with these yokels and criminals god alone knows. If his intention was to dazzle us with his modernity and youth, and to foster closer Indo-Canadian ties then he seems to be achieving the opposite. We are left with the notion of a bumbling or even cynical polity that, for petty domestic political gain, has no compunction in dealing with bloodthirsty murderers and has managed to offend in one stroke a nation comprising one-seventh of all humanity and the world’s largest democracy.


Please enter your comment!
Please enter your name here