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Monday, September 29, 2025
TopicSocial media influencers

Topic: social media influencers

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

Attention influencers. You may soon be fined lakhs for false ads, or not disclosing paid content

A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.

Best influencer marketing agency in India

An influencer marketing campaign is not just getting mentioned in the digital sphere, it’s about building a strong connection with the target audience & converting that into sales.

Instagram skincare is a rabbit hole and a booming industry of bogus claims

It starts with a ‘like’ on an influencer’s post—then come Instagram ads, Reels, and before you know it, 'glowing' skin becomes your bait. Only if we knew better.

‘Conflict can’t stop me’ – Kashmiri influencers are censoring, lying low, but won’t go offline

When YouTube star and TV actor Amreena Bhat was killed in Kashmir, it sent a message to social media influencers. But conflict, bad internet won’t stop them.

Yoga Guru, social media influencer, cultural activist — Pukhraj Beniwal dons many hats

Popularly known as Yogi Pukhraj, Beniwal is helping familiarise the new generation with the old traditions and culture of Rajasthan, especially those of the Marwar region.

A Lucknow teenager is a force of nature on Instagram. Meethika Dwivedi packs UP pride, gaalis

Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.

How Instagram reels is a mirror to modern casteism in India

Instagram Reels feels like you've entered an expensive restaurant where you can be mocked for your clothes, accent, and pronunciation.

How Instagram went from hipster favourite app to must-have by Pepsi, Playboy and Snoop Dogg

In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.

India’s TikTok craze is creating celebrities but also ruining lives

More than 200 million users devour & share videos mimicking Bollywood dancing, movie dialogue and comedy, making India TikTok’s biggest global market.

On Camera

A 15-point agenda for Andhra CM Chandrababu Naidu to counter Trump’s H1B visa move

I write this open letter to Chandrababu Naidu as Indian emigration and return becomes a hot issue. Many H-1B workers in the US are from Andhra Pradesh: Jaithirth Rao

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

India looks to procure more S-400/S-500 air defence systems from Russia

The 2018 contract with Russia for 5 S-400 systems had a follow-on clause for 5 more. S-400 was described as a 'game-changer' for shooting down 5 Pakistan fighter jets during Op Sindoor.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.