Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.
A set of guidelines, likely to be released by Consumer Affairs Ministry this month, will cover paid content, social media promotions & levy Rs 10 lakh-50 lakh in fines for negligence.
An influencer marketing campaign is not just getting mentioned in the digital sphere, it’s about building a strong connection with the target audience & converting that into sales.
It starts with a ‘like’ on an influencer’s post—then come Instagram ads, Reels, and before you know it, 'glowing' skin becomes your bait. Only if we knew better.
When YouTube star and TV actor Amreena Bhat was killed in Kashmir, it sent a message to social media influencers. But conflict, bad internet won’t stop them.
Popularly known as Yogi Pukhraj, Beniwal is helping familiarise the new generation with the old traditions and culture of Rajasthan, especially those of the Marwar region.
Meethika's street-smart delivery style is replete with raw, unadulterated wisecracks. She is the voice of ‘boomers’, millennials and Gen-Z rolled into one.
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
I write this open letter to Chandrababu Naidu as Indian emigration and return becomes a hot issue. Many H-1B workers in the US are from Andhra Pradesh: Jaithirth Rao
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
The 2018 contract with Russia for 5 S-400 systems had a follow-on clause for 5 more. S-400 was described as a 'game-changer' for shooting down 5 Pakistan fighter jets during Op Sindoor.
What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.
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