In the 2015 episode of Walk The Talk, cricketer, tea-taster, singer, advertising big boss Piyush Pandey talks of what makes an ad sticky—like Fevicol ka jod.
Piyush was about celebration—of life, of people, of stories. He believed that what we create can shape popular culture, can make people feel proud of who they are.
Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
He coined ‘Ab Ki Baar Modi Sarkaar,’ a catchy slogan in 2013, which helped the then Gujarat Chief Minister mount a memorable campaign for the Indian parliament.
In the last couple of decades, there have been many debates about the role of advertising and the ethics in advertising. Does advertising manipulate...
Over millennia, men, social groups, and countries have fought over land, resources, women, even honour, but the arrival of Abrahamic monotheism brought in a...
This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.
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