scorecardresearch
Add as a preferred source on Google
Friday, May 1, 2026
TopicParle

Topic: Parle

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Health food or not? Hippo toasties, the baked snack that died of an identity crisis

Launched in 2009 and discontinued in 2014 by Parle Agro, Hippo munchies attracted a loyal fan following but failed to continue in the market.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

On Camera

India’s real estate will meet the reality of agentic AI

New Delhi: The outsourcing industry, India’s largest white-collar employer, is a juggernaut that has all but stopped moving. The dollar revenue at the top...

Adani’s giant copper plant hits technical setbacks in first year

The 500,000 tonne-per-year plant produced just 94,000 tonnes of refined copper from April 2025 to February this year.

Indian drone tech company ideaForge signs MoU with Japanese firm to develop next-gen AI powered drones

By pairing Indian drone engineering with Japanese semiconductor expertise, the two firms aim to develop more advanced autonomous systems tailored to both defence & commercial use.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.