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Sunday, April 5, 2026
TopicParle

Topic: Parle

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Health food or not? Hippo toasties, the baked snack that died of an identity crisis

Launched in 2009 and discontinued in 2014 by Parle Agro, Hippo munchies attracted a loyal fan following but failed to continue in the market.

Rola Cola is back, thanks to the power of nostalgia, social media and a sweet price-point

Parle relaunched Rola Cola this week after 13 years thanks to a social media movement #BringBackRolaCola.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

On Camera

The influencer war that took rural creator Pujarini Pradhan global

As social media debated whether audiences were consuming Pujarini Pradhan as a symbol, The Juggernaut turned her into a story that could circulate globally, with or without her participation.

SEBI proposes return of open market share buybacks to support stocks

Regulator seeks feedback on allowing firms to repurchase shares via exchanges after tax changes, as markets reel from war-led selloff and foreign outflows.

South Korea’s Cheongung-II missile system makes its mark in West Asia war. Here’s why

UAE has been using this defence system, which is similar to America's Patriots, against Iranian missiles and unmanned aerial vehicles.

China insulated itself against energy shocks. India is ‘all talk, no walk’

China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.