scorecardresearch
Monday, November 4, 2024
TopicOld brands

Topic: old brands

Nostalgia and a secret recipe — What makes Old Monk India’s favourite alcohol 

For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.

Bata, the foreign shoe brand that became a friend for generations of Indian school students

Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Before Karan Johar & Simi Garewal, Tabassum’s show brought celebrities into our living rooms

Tabassum’s Phool Khile Hain Gulshan Gulshan ran for a staggering 21 years on Doordarshan.

On Camera

Trudeau is nursing snakes in his own backyard. Misguided Sikhs in Canada are losing the plot

By turning a blind eye to the snakes in his own backyard, Trudeau is setting the stage for a disaster of epic proportions for his country, his people, and the world at large.

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

India carries out 1st patrol in Depsang since disengagement with China, to take things ‘slow’

While there are patrolling points (PP) 10, 11, 12, 12A and 13 in the Depsang Plains, the patrol in the region Monday was carried out to only one point as decided by India and China.

Xi wanted to teach India about imbalance of power. We should take a budgetary lesson from it

While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.