For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.
Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.
Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.
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