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Wednesday, September 3, 2025
TopicOld brands

Topic: old brands

Nostalgia and a secret recipe — What makes Old Monk India’s favourite alcohol 

For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.

Bata, the foreign shoe brand that became a friend for generations of Indian school students

Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Before Karan Johar & Simi Garewal, Tabassum’s show brought celebrities into our living rooms

Tabassum’s Phool Khile Hain Gulshan Gulshan ran for a staggering 21 years on Doordarshan.

On Camera

India-Pakistan marriage breakdown that British can’t stop crying about

Ever since the Love Is Blind: UK episode dropped, there has been a collective meltdown online over the separation of Pakistan-origin Kal Pasha and Indian-origin Sarover Kaur Aujla.

A Rs 33,000 cr ‘banking fraud’: ED’s case against Arvind Dham, Amtek’s web of ‘500 shell companies’

ED has accused Amtek promoter Arvind Dham of controlling web of nearly 500 shell companies operating as a layered structure, with up to 15 levels of indirect ownership, to divert funds.

‘Real-time, all-climate’ explosives detector could enhance airport & border security—no dogs, no swabs

Bengaluru-based CeNS designs accurate, portable, and cheap sensor using surface-enhanced Raman spectroscopy. It could significantly reduce risks at vulnerable choke points. 

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.