Wednesday, 10 August, 2022
TopicOld brands

Topic: old brands

Nostalgia and a secret recipe — What makes Old Monk India’s favourite alcohol 

For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.

Bata, the foreign shoe brand that became a friend for generations of Indian school students

Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Before Karan Johar & Simi Garewal, Tabassum’s show brought celebrities into our living rooms

Tabassum’s Phool Khile Hain Gulshan Gulshan ran for a staggering 21 years on Doordarshan.

On Camera

YourTurn

Bihar CM Nitish Kumar addressing a gathering in Patna | ANI Photo

2024 is no longer a ‘done deal’ for BJP. Bihar coup has changed India’s political landscape

Thinking of India’s electoral map as three strips shows BJP only has 'dominance' over one. With no NDA left now, except in name, 2024 will be a challenge.
File photo of Sterlite copper unit at Tuticorin in Tamil Nadu | By special arrangement

Shut since 2018 violence, TN Sterlite plant’s closure cost economy Rs 14,749 cr, says study

Copper plant in Thoothukudi was closed after protests turned violent & police firing left 13 people dead. Job losses one of major impacts, says study by NGO CUTS International.

Defence

Representational image | Indian Army soldiers during the Army Day Parade at Cariappa Parade Ground in New Delhi | ANI Photo

Army looks to reduce troops by 2 lakh, deployment in Kashmir could be rejigged

The Army, which faces a shortage of about 1.35 lakh personnel, is aiming to reduce its strength from 12.8 lakh to around 10.8 lakh.

In Kashmir 3 years on, 3 positive changes, 3 things that should’ve happened & 3 that got worse

Kashmir as a crisis has fallen off our headlines and from the top of our collective minds. Which is precisely the most important change for the better.
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