Saturday, 3 December, 2022
TopicOld brands

Topic: old brands

Nostalgia and a secret recipe — What makes Old Monk India’s favourite alcohol 

Shubhangi Misra -
For nearly seven decades now, Old Monk, India’s iconic and popular alcoholic beverage, has been savoured by the young and the old, rich and the badly off.

Bata, the foreign shoe brand that became a friend for generations of Indian school students

Taran Deol -
Bata faced stiff competition from local brands such as Gola Shoes, Liberty, Paragon and Khadim during the 1980s. But the brand survived due to its utility, durability and pricing.

Think of the consumer as your boss’s wife when unsure about a brand’s marketing strategy

Trupti Bhandari -
In ‘Pragmarketism’, Trupti & Arvind Bhandari write about how Indian brands must innovate, not renovate themselves if they wish to thrive in the long term.

Before Karan Johar & Simi Garewal, Tabassum’s show brought celebrities into our living rooms

Himani Chandna -
Tabassum’s Phool Khile Hain Gulshan Gulshan ran for a staggering 21 years on Doordarshan.

On Camera

YourTurn

Opinion

File photo of Kerala Governor Arif Mohammed Khan | ANI

Arif Mohammad Khan vs Kerala govt isn’t a new faceoff. Old cases show Governor wears two hats

Swarupama Chaturvedi -
Under UGC provisions, a search committee is appointed to find suitable candidates for the V-C post. Governors make their selection from among these names.
File photo of Ukrainian servicemen fire a self-propelled howitzer toward Russian positions, amid Russia's attack on Ukraine, 2 November, 2022 | Reuters

Who will pay the bill for rebuilding Ukraine? The answer lies in unfreezing Russian assets

Congress president Mallikarjun Kharge | ANI file photo

Congress is becoming Nokia, Kodak of Gujarat politics. Outdated KHAM lens will wipe it out

Economy

51 cow universities, old pension scheme, jobs — what RSS affiliates want from 2023 Budget

Shanker Arnimesh -
Welfare schemes and ‘self-reliance’ figure high on Sangh organisations’ wishlists for finance minister Nirmala Sitharaman ahead of the Budget, which she will present on 1 February.

Defence

A soldier with 'Arjun', a black kite trained to down enemy drones, during the Yudh Abhyas exercise being held in Auli, Uttarakhand | Suraj Singh Bisht | ThePrint

It’s a plane, no it’s a bird! Army’s training eagles & falcons to swoop down on hostile drones

Vandana Menon -
The birds are also being trained for surveillance at Remount Veterinary Corps Centre in Meerut, with cameras fitted to their heads to record videos.

National Interest

A Gujarat gamble: A likely reason Rahul is not giving Modi a fight this assembly election

Shekhar Gupta -
I'd rather not buy idea that Rahul's holding his fire until 2024. More likely, Congress believes Karnataka offers best chance of winning a Gujarat-sized state if Gujarat is too challenging.

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