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Friday, November 14, 2025
TopicMarketing

Topic: Marketing

This Indian ‘Maharajah’ dressed up as Playboy waitress, sumo wrestler & many other avatars

Generations of Indians will remember Air India's Maharajah, with his portly figure, impressive moustache, sharp nose and wardrobe that changed with every city to which he was flying.

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

Your microwave, wall clock, car will all be able to eavesdrop on you soon

The products Amazon is rolling out are all based on its Alexa voice-assistant technology, installing them would lead to bugging of all your private spaces.

The Modi School of Marketing

In Gujarat, his consumer, the voter, needs pride, self-esteem. He is delivering it through his product: economic success. The Congress has no real counter offer.

Talk Point: ‘Gujarat model’ an average product, ‘Gujarat marketing model’ in another orbit

If we cut through the marketing hype, Gujarat is not the trailblazer state it is made out to be.

On Camera

Wealth nears $99 trillion, still Asia’s rich don’t have succession plans

Much of this wealth is tied to founder-led businesses that employ millions and help anchor regional economies.

Turkey blocks transport of Apache choppers to India through its airspace, new route being worked out

Indian govt officials last month skipped Turkish National Day celebrations in Delhi, in a message to Ankara following its support for Islamabad, particularly during Operation Sindoor.

Bihar is where politics moves, and everything else stands still

Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.