scorecardresearch
Thursday, September 4, 2025
TopicMarketing

Topic: Marketing

No more likes on Instagram, but it’s not the end of the world for #influencers or brands

In this parallel socio-economic set-up, likes served an alternate currency of social validation — allowing businesses to gauge demand, & influencers to outline scope of popularity.

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

Your microwave, wall clock, car will all be able to eavesdrop on you soon

The products Amazon is rolling out are all based on its Alexa voice-assistant technology, installing them would lead to bugging of all your private spaces.

The Modi School of Marketing

In Gujarat, his consumer, the voter, needs pride, self-esteem. He is delivering it through his product: economic success. The Congress has no real counter offer.

Talk Point: ‘Gujarat model’ an average product, ‘Gujarat marketing model’ in another orbit

If we cut through the marketing hype, Gujarat is not the trailblazer state it is made out to be.

On Camera

Superman Modi to superpower meeting — Indian TV anchors script a Tianjin blockbuster

Tango, triad, trinity, troika — TV news pulled out every T-word from its dictionary and paired it with Tianjin to target Trump on tariffs and trade.

GST 2.0: India streamlines indirect tax regime amid Trump tariffs & what it means for consumers

Goods and Services Tax Council paves way for a broad two-slab structure of 5% and 18% with a demerit rate of 40% for super luxury and 'sin' goods.

‘Loyal wingman’ to full ICBM triad & air defence, China’s show of power at Victory Day parade

China flaunted military might & modernisation as it displayed stealth drones, anti-satellite system & cyber warfare contingent during parade to mark victory over Japan in WWII.

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.