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Friday, August 15, 2025
TopicMarketing

Topic: Marketing

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

Your microwave, wall clock, car will all be able to eavesdrop on you soon

The products Amazon is rolling out are all based on its Alexa voice-assistant technology, installing them would lead to bugging of all your private spaces.

The Modi School of Marketing

In Gujarat, his consumer, the voter, needs pride, self-esteem. He is delivering it through his product: economic success. The Congress has no real counter offer.

Talk Point: ‘Gujarat model’ an average product, ‘Gujarat marketing model’ in another orbit

If we cut through the marketing hype, Gujarat is not the trailblazer state it is made out to be.

On Camera

Nobel committee, note how Trump allowed Munir to make nuclear threat against India from US soil

So far, India has responded to his threats with a measured, diplomatic, strategic, and multi-dimensional approach. Now, it needs to react firmly.

Modi’s ‘Diwali bonanza’ for the common man—next-gen GST reforms, lower tax on daily-use items soon

Finance ministry says the proposed revamp will focus on structural reforms, rate rationalisation & ease of living, & will be deliberated upon in the coming weeks.

What is Project Sudarshan Chakra, announced by Modi from ramparts of Red Fort

The project is meant to be a ‘protective shield that will keep expanding’, the PM said. It is on the lines of the ‘Golden Dome’ announced by Trump, it is learnt.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.