scorecardresearch
Tuesday, July 22, 2025
TopicMarketing

Topic: Marketing

Brands are bypassing influencers and targeting Gen Z with memes

Companies from Uber to Netflix are laughing at themselves in sponsored memes, or funny vignettes, on Instagram to spread their message.

What Priyanka Chopra can teach Indian celebrity managers and brand gurus

Priyanka’s guiding mantra can be described in one term — ‘continuous reinvention’. Brand Priyanka has evolved at every stage.

Your microwave, wall clock, car will all be able to eavesdrop on you soon

The products Amazon is rolling out are all based on its Alexa voice-assistant technology, installing them would lead to bugging of all your private spaces.

The Modi School of Marketing

In Gujarat, his consumer, the voter, needs pride, self-esteem. He is delivering it through his product: economic success. The Congress has no real counter offer.

Talk Point: ‘Gujarat model’ an average product, ‘Gujarat marketing model’ in another orbit

If we cut through the marketing hype, Gujarat is not the trailblazer state it is made out to be.

On Camera

Bihar mimics 19th-century American South. Citizenship is now weaponised to exclude voters

Disenfranchisement by institutional fiat is profoundly undemocratic. The effect of the ECI's new documentary process in Bihar will tilt the scales in favour of the BJP.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.