Influencer Erim Kaur’s reference to ‘low iron’ as a desirable trait in her viral reel is supposed to be tongue-in-cheek. But is that a quality we want to romanticise or joke about?
These days, Nick Booker travels around Delhi in a brightly painted auto-rickshaw driven by Alistair Campbell, an Australian who now lives in India. The expat influencer @indogenius is churning one hit reel after another.
Deepna Rajput and her friends realise how their Instagram reel could be interpreted in India. 'This reel is not intended for any ‘propaganda’ against Indians or their politics,' she told ThePrint.
The scheduled consecration of the Ram temple in Ayodhya has calcified into something more concrete in the Indian psyche: it’s become a cultural celebration that goes beyond the temple.
Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.
Govt says digital payments also uplift under-served communities by providing them financial footprint that can be used to assess credit worthiness in absence of traditional documents.
As Narendra Modi becomes India’s second-longest consecutively serving Prime Minister, we look at how he compares with Indira Gandhi across four key dimensions.
At the same time, the Indian state needs a makeover to show that it isn’t unfriendly to the people it is supposed to serve. People like this police lady help make that change. Maybe what’s needed is a definition of limits – state employees should not show their politics but a little bit of singing and dancing only helps humanize them.
Indian youth have become addicted to reels and videos. Most of them wish to become an “influencer”. It’s a sorry state of affairs.
The government must wake up and take note of the situation. Immediate steps are required to combat this evil.
At the same time, the Indian state needs a makeover to show that it isn’t unfriendly to the people it is supposed to serve. People like this police lady help make that change. Maybe what’s needed is a definition of limits – state employees should not show their politics but a little bit of singing and dancing only helps humanize them.
Indian youth have become addicted to reels and videos. Most of them wish to become an “influencer”. It’s a sorry state of affairs.
The government must wake up and take note of the situation. Immediate steps are required to combat this evil.