Influencer Erim Kaur’s reference to ‘low iron’ as a desirable trait in her viral reel is supposed to be tongue-in-cheek. But is that a quality we want to romanticise or joke about?
These days, Nick Booker travels around Delhi in a brightly painted auto-rickshaw driven by Alistair Campbell, an Australian who now lives in India. The expat influencer @indogenius is churning one hit reel after another.
Deepna Rajput and her friends realise how their Instagram reel could be interpreted in India. 'This reel is not intended for any ‘propaganda’ against Indians or their politics,' she told ThePrint.
The scheduled consecration of the Ram temple in Ayodhya has calcified into something more concrete in the Indian psyche: it’s become a cultural celebration that goes beyond the temple.
Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.
Taking a dig at the brand’s tagline 'Taiyari jeet ki', Revant Himatsingka had said it should instead be 'Taiyari diabetes ki'. The reel had 12 mn views on his Instagram page alone.
21-yr-old Indian-Canadian Instagram star and TikTok celebrity Megha Thakur, who died this week, subverted the expectations of a content creator by opening up her mind and heart.
Comedy collective Vikkals branded Instagram reels with their take on Tamil culture. Their fanbase has grown, but their parents still struggle to understand this 'new age' content creation.
By turning a blind eye to the snakes in his own backyard, Trudeau is setting the stage for a disaster of epic proportions for his country, his people, and the world at large.
In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.
While there are patrolling points (PP) 10, 11, 12, 12A and 13 in the Depsang Plains, the patrol in the region Monday was carried out to only one point as decided by India and China.
While we talk much about our military, we don’t put our national wallet where our mouth is. Nobody is saying we should double our defence spending, but current declining trend must be reversed.
COMMENTS