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Wednesday, April 29, 2026
TopicInstagram influencers

Topic: Instagram influencers

Inside small-town India’s Reel economy. Lights, camera, unemployment

Most content creators in Tulsi have logged off, returning to farms, factories, or unemployment. Falling views, internal rifts, and an inability to adapt to short-form video led to the collapse.

Fauji wife 2.0—Army spouses are turning ‘sarkari ghar’ lifestyle into online careers

Young Army wives are leveraging public curiosity about cantonment life to build audiences and businesses. #FaujiWife and #SarkariGhar now trend regularly.

India’s health influencers are the new WhatsApp University. Fact-checkers just can’t keep up

Health content is now ubiquitous—scattered across the digital wild west. Onions 'pull toxins through your feet,' while cucumbers supposedly 'cure' glaucoma.

Young Kashmiri Pandit creators haven’t forgotten haak and Herath. They won’t let you either

Gen Z Kashmiri Pandits are trying to keep their culture alive on Instagram through recipes, language lessons, cultural snapshots, and community-specific humour.

INA, Candy, Pandara Market—Englishman Nick Booker is teaching Delhiites their own history

These days, Nick Booker travels around Delhi in a brightly painted auto-rickshaw driven by Alistair Campbell, an Australian who now lives in India. The expat influencer @indogenius is churning one hit reel after another.

Chemical peels are great for skin—until you turn to Instagram influencers for DIY kits

While home peels can offer convenience and cost-effectiveness, they might not give you the same standards of results as professional treatments.

A new breed of fashion influencers is slaying Bollywood star egos and stylist cliques

The new influencers are breaking the rules of fashion and no topic is off limits for them. They’re steadily growing in both popularity and views on social media.

Ram temple in Reels—a massive project is on to make Ayodhya cool

The scheduled consecration of the Ram temple in Ayodhya has calcified into something more concrete in the Indian psyche: it’s become a cultural celebration that goes beyond the temple.

Scroll, like, exhale: Instagram is now like Aastha TV for influencer gurus

These gurus on social media have flipped the stereotype of elderly sages spouting enigmatic words of wisdom or chanting bhajans in monotone.

Disability influencers on Instagram have one loud message. They don’t exist to inspire you

This club of influencers resides within very high walls, and not by their own choice. Even algorithms are not on their side.

On Camera

Buddha comes home to Ladakh exposition: Gajendra Singh Shekhawat

The Government of India recognises Ladakh as one of the most important living centres of Buddhist culture in the world. We are committed to safeguarding its unique cultural traditions.

Lesson for India from the West: AI is hollowing out white-collar jobs & birthing a new middle-class elite

Post-2022 as AI has spread in developed economies, it is leading to another round of polarisation—the middle class jobs are being lost in offices rather than in factories.

Fourth S-400 sets sail for India, to arrive by mid-May; likely to be deployed along Pakistan border

The fifth S-400 air defence system is undergoing various stages of production trials, and will be delivered by November-December this year, it is learnt.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.