Netflix’s Social Currency is a pastiche of reality shows like Roadies, Splitsvilla, and Bigg Boss with bits of Fear Factor thrown in. But one aspect sets it apart.
Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.
Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.
Today, being famous only in the physical world is not enough for businesses of any kind. Everyone wants their business to make it in the virtual world as well.
The dynamics between Europe and Russia have gone so south that mending fences looks like an uphill task—even as the US swings between sanctions and olive branches.
Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.
President of India has honoured 16 BSF personnel with gallantry medals for show of exemplary courage in the 87-hour ‘war’ between India and Pakistan that followed the launch of Op Sindoor.
Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.
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