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Monday, December 1, 2025
TopicInfluencers

Topic: Influencers

Ad body ASCI tightens norms, cautions social media influencers over misleading endorsements

The ASCI has also expanded the definition of a 'celebrity' to include notable personalities like doctors, authors, activists, educationists, etc.

Social Currency shows OTT’s marriage with content creation. Influencers have finally arrived

Netflix’s Social Currency is a pastiche of reality shows like Roadies, Splitsvilla, and Bigg Boss with bits of Fear Factor thrown in. But one aspect sets it apart.

Motivational speaker today, trauma healer tomorrow—Nimisha Verma knows the art of reinvention

Nimisha Verma is part of a new breed of entrepreneurs who have built their empires by embracing a new identity every year.

Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.

Influencer Marketing Agency: Top 6 Benefits of Working with One

Agencies specialising in influencer marketing help their clients plan, launch, and execute successful influencer marketing campaigns.

Best influencer marketing agency

Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.

Eva Fleurose, whose fashion is influencing many youngsters

Today, being famous only in the physical world is not enough for businesses of any kind. Everyone wants their business to make it in the virtual world as well.

Koffee With Karan finale saves a boring season. Power has moved from Bollywood to influencers

The Koffee with Karan finale was finally entertainment, entertainment, entertainment, after the most boring season in a boycott-Bollywood world.

Cellulite to sex—Gen Z influencers Aaliyah Kashyap, Sayanti mint money by ‘keeping it real’

Instagram content creators are to Gen Z what Femina was to women in the 1990s and Seventeen Magazine to millennial teenagers.

Gen Z may be social media wizards, but there needs to be a balance

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

On Camera

Karnataka startups feel the chill as global funding winter sets in. Fintech emerges as sole bright spot

The state raises just $2.7 billion in first nine months of 2025 compared to $4.5 billion last year, with late-stage investments hit hardest.

What’s expected from Putin’s India visit in December—Defence Secretary explains

ThePrint had previously reported that India & Russia are talking about 5 more regiments of the S-400, but no contracts are to be signed during the Russian president's visit.

Gaali cricket: Bavuma stands tall, India’s Test ego cut to size

The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.