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Thursday, August 14, 2025
TopicInfluencers

Topic: Influencers

Ad body ASCI tightens norms, cautions social media influencers over misleading endorsements

The ASCI has also expanded the definition of a 'celebrity' to include notable personalities like doctors, authors, activists, educationists, etc.

Social Currency shows OTT’s marriage with content creation. Influencers have finally arrived

Netflix’s Social Currency is a pastiche of reality shows like Roadies, Splitsvilla, and Bigg Boss with bits of Fear Factor thrown in. But one aspect sets it apart.

Motivational speaker today, trauma healer tomorrow—Nimisha Verma knows the art of reinvention

Nimisha Verma is part of a new breed of entrepreneurs who have built their empires by embracing a new identity every year.

Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.

Influencer Marketing Agency: Top 6 Benefits of Working with One

Agencies specialising in influencer marketing help their clients plan, launch, and execute successful influencer marketing campaigns.

Best influencer marketing agency

Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.

Eva Fleurose, whose fashion is influencing many youngsters

Today, being famous only in the physical world is not enough for businesses of any kind. Everyone wants their business to make it in the virtual world as well.

Koffee With Karan finale saves a boring season. Power has moved from Bollywood to influencers

The Koffee with Karan finale was finally entertainment, entertainment, entertainment, after the most boring season in a boycott-Bollywood world.

Cellulite to sex—Gen Z influencers Aaliyah Kashyap, Sayanti mint money by ‘keeping it real’

Instagram content creators are to Gen Z what Femina was to women in the 1990s and Seventeen Magazine to millennial teenagers.

Gen Z may be social media wizards, but there needs to be a balance

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

On Camera

Trump is swinging on Russia again. What this means for Europe’s security architecture

The dynamics between Europe and Russia have gone so south that mending fences looks like an uphill task—even as the US swings between sanctions and olive branches.

Slashing GST on waste can unlock Rs 1.8 lakh crore, high tax hurting circular economy goals—CSE

Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.

Hit by mortar shell, but still fighting—BSF heroes of Op Sindoor honoured with gallantry medals

President of India has honoured 16 BSF personnel with gallantry medals for show of exemplary courage in the 87-hour ‘war’ between India and Pakistan that followed the launch of Op Sindoor.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.