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Monday, April 6, 2026
TopicHumou

Topic: humou

Mentos is not saying ‘yes to fresh’. New campaign is a yawn

Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.

On Camera

Is Trump the President who lost Asia to China?

For at least a decade, developing countries across Asia and Africa have worried about growing dependent on China. They’re concerned about debt traps, coercive policies,...

What to expect from China’s new 5-year plan—trade innovation, tensions with partners

ASEAN is struggling against a flood of 'underpriced Chinese goods', while Brazil has imposed anti-dumping duties on Chinese steel.

UAE walks away from financing Rafale F5 due to restricted access to technology, reports French media

French newspaper La Tribune earlier last week indicated that UAE withdrew from deal to fund EUR 3.5 billion. India is looking to order 114 new Rafales, which could include the F5.

China insulated itself against energy shocks. India is ‘all talk, no walk’

China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.