Internet & Mobile Association of India's road map will help implement the self-regulation code signed by 17 streaming platforms, and address issues flagged by govt.
Amazon, Netflix, YouTube & Walt Disney Co. are ramping up streaming services in India, and are plowing millions of dollars into creating original shows in multiple languages.
I&B secretary Amit Khare said the decision to bring OTT platforms such as Hotstar & Netflix under the ministry was to ensure online and offline content is not treated differently.
Until now, government's regulation of Indians' viewing habit and preferences applied to film and TV, with concerns focussed on national security. Digital streaming is uncharted territory.
Online streaming platforms are trying to forge a consensus on a govt suggestion that seeks to increase external oversight on grievances regarding content.
Govt is framing rules to ensure streaming platforms carry health warnings with smoking scenes as depicting tobacco consumption without them amounts to promotion.
IAF is firming up plans to revamp airlift capabilities with medium transport aircraft that will be assembled in India & serve as its main workhorse. Embraer is leading contender as of now.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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