Wednesday, 8 December, 2021
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Topic: Fashion Industry

QR Codes give a digital dimension to both offline and online campaign materials. | By special arrangement

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.
Designer Vaishali Shadangule | Instagram | VaishaliShadangule

The journey of Vaishali S, from a teen who left home with no money, to the Paris fashion week

Vaishali Shadangule became the first Indian woman designer at Paris Haute Couture Week, that took place early this July. Her collection 'Shwas' was inspired by nature and desi weaves.
Rishi Roy & Vibhuti Dhaundiyal | By Special Arrangement

Doctors and fashion designers – the incredible journey of duo Rishi Roy & Vibhuti Dhaundiyal

The two met in medical school and fired by a common passion to design, decided to juggle studies with designing work. Today the two doctors are the face behind the label Rishi & Vibhuti.
Minks at an estate in Denmark | Photo via Bloomberg

Mutant Covid virus in mink the latest blow to dwindling fur industry

While mink farming could derail efforts to fight the Covid pandemic, future of Europe’s fur industry seems less certain than ever.
Representational image | Dhiraj Singh/Bloomberg

Fat tax — What you didn’t know clothing brands are charging you for

After being called out by fashion watchdog Diet Sabya, brands like Gauri and Nainika and Fuel are now owning up to the practice of discriminatory pricing.

Artisans backbone of fashion, Kareena Kapoor says as she joins fundraiser project for them

More than 100 Indian fashion designers have come together for the Baradari fundraiser project to support weavers, craftspersons hit by Covid-19 and Cyclone Amphan.
Trade war

Fashion could be going back to basics as Covid keeps shoppers home

Stores are shifting to offering less inventory — a practice that goes against years of steadily expanded assortments of sizes, styles — more out of necessity than choice.
Graphic: Ramandeep Kaur | ThePrint

Cutting costs to trimming their losses: India’s garment industry is hanging by a thread

Between selling inventory at half price & using personal savings to pay rent, apparel store owners continue to struggle post-lockdown.
Maternity photo shoot of a model

Indians on social media accept maternity shoots of actresses but look down on pregnant models

Maternity shoots seem to be accepted in India if the mother is a Bollywood star, not a model. The flak designer Ayush Kejriwal received recently proves just that.
File image of Wendell Rodricks | Facebook: @wendell.rodricks

Wendell Rodricks, Padma Shri awardee fashion designer, dies at 59

Rodricks was found dead at his residence in Colvale village in Goa. Police said the cause of death is being ascertained and investigations are on.
Representational image of Pakistan flag | Pixabay

On Sri Lankan man’s lynching, all of Pakistan reacted…and moved on

PM Imran Khan’s tweet of shock. Check. CM’s expression of sadness and ordering of in­­q­ui­­ry. Check. IG police’s vow to arrest the culprits. Check.
Illustration: Ramandeep Kaur | ThePrint

Bezos, Branson & Musk — Are billionaires popularising space travel or just on an ego trip?

Jeff Bezos will travel to the edge of space in his New Shepard aircraft — more than a week after billionaire Richard Branson defeated him in a fast developing space race.