Brands now have the opportunity to discover the underlying potentials of QR codes, increasingly being used as an efficient tool. This technology gives a digital dimension to both offline and online campaign materials.
QR codes have entered numerous industries nowadays, not just the fashion industry. Big brands like Victoria’s Secret, Levi’s, Zara, L’Oréal and others have utilised QR codes in their promotional campaigns. The fashion industry uses QR codes on billboards, posters, publications, apparel, store displays, and even online on websites and social media platforms.
With the integration of a free QR code generator with logo online, fashion brands were able to level up their marketing techniques. Marketers are considering QR code as a promising technology in innovating the future of marketing.
Learn and explore the opportunities brought by QR codes in today’s high-fashion marketing.
Level up your high-fashion marketing with QR Codes
In the fashion industry, QR codes are used as a design element where technology and fashion collide. Check these amazing ideas on how you can utilise QR codes in marketing.
Display QR codes in your store windows
Catch the attention of potential customers by displaying big posters with QR codes. You can use these QR codes to redirect customers to your online store, a brochure that shows images and the details of an item, or announcements to your upcoming events. These are just a few of the many possibilities you can utilise QR codes for. Good poster design with QR codes also attracts people to visit your shop physically or online.
You only need a link and PDF to generate QR codes then copy the QR codes to your posters. Place your posters on your store window where they are noticeable by potential customers.
QR codes’ use as item tags
One way to retain customers and enhance their experience with your brand is to keep them updated about your store. Allow them to follow you on social media by placing a QR code on the item tags.
You can use an efficient QR code generator with a solution for social media. This QR code enables you to link all your social media pages. Through the use of a social media QR code you can grow your followers and keep them posted about your store, promotions, and more.
Incorporate QR codes in clothing design
Because of its customisable design, fashion enthusiasts are starting to incorporate QR codes in their clothing designs. The QR code may be used as a design element on your clothing labels. It could be the main design or just an added factor to the overall design. By scanning the QR code, people may be directed to the item description, to your social media pages, or perhaps allow buyers to leave a review on your online store.
QR codes on shopping bags and item boxes
Be creative and leverage your marketing campaigns by integrating QR codes on your shopping bags and item boxes. The sad reality of using flyers is they can be easily misplaced or thrown in trash bins. With shopping bags and boxes, they can still recycle them and use them for other purposes or display them as souvenirs. There are indeed people who keep the boxes of the luxury item they bought.
These QR Codes may lead people to download your online store app, a review page, or it could be a discount coupon for the next purchase.
QR codes on LED advertisements
LED advertising is now one of the most used platforms in terms of marketing. QR codes in LED advertisements are an excellent method to capture the attention of passers-by and attract a bigger audience. You can even make your QR code interactive so that your target audience may scan it!
Integrating QR codes in high-fashion marketing allows them to leverage their campaigns. This QR code technology enables the fashion industry to retain old customers and attract new ones. The use of QR codes has set a whole new standard in marketing.
QR codes are becoming a must-have tool for marketers. You can start integrating the use of a free QR code generator with logo online and never miss out on opportunities to level up your marketing campaigns.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it).