In the 2015 episode of Walk The Talk, cricketer, tea-taster, singer, advertising big boss Piyush Pandey talks of what makes an ad sticky—like Fevicol ka jod.
Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
In backdrop of Bournvita controversy, food safety regulator has called meeting with stakeholders this month to discuss whether HSR or pictorial warning labels are better idea, it is learnt.
Taking a dig at the brand’s tagline 'Taiyari jeet ki', Revant Himatsingka had said it should instead be 'Taiyari diabetes ki'. The reel had 12 mn views on his Instagram page alone.
The Double Decker was first launched in 1976 and was a combination of crispy cereal, nougat, and milk chocolate. The chocolate bar derived its name from the double-decker buses.
New ad uses same music & choreography as 1993 campaign, except women are playing and a man comes dancing on to the field to celebrate. It also wishes luck to Indian women’s team.
As social media debated whether audiences were consuming Pujarini Pradhan as a symbol, The Juggernaut turned her into a story that could circulate globally, with or without her participation.
Regulator seeks feedback on allowing firms to repurchase shares via exchanges after tax changes, as markets reel from war-led selloff and foreign outflows.
China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.
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