In the 2015 episode of Walk The Talk, cricketer, tea-taster, singer, advertising big boss Piyush Pandey talks of what makes an ad sticky—like Fevicol ka jod.
Pandey’s 1994 ad for Cadbury was a zeitgeist in itself, helping Cadbury transition from a product made for kids to a staple for the young, romantic, and carefree adult.
In backdrop of Bournvita controversy, food safety regulator has called meeting with stakeholders this month to discuss whether HSR or pictorial warning labels are better idea, it is learnt.
Taking a dig at the brand’s tagline 'Taiyari jeet ki', Revant Himatsingka had said it should instead be 'Taiyari diabetes ki'. The reel had 12 mn views on his Instagram page alone.
The Double Decker was first launched in 1976 and was a combination of crispy cereal, nougat, and milk chocolate. The chocolate bar derived its name from the double-decker buses.
New ad uses same music & choreography as 1993 campaign, except women are playing and a man comes dancing on to the field to celebrate. It also wishes luck to Indian women’s team.
I was in Islamabad when Mark Tully broke the news of Zulfikar Ali Bhutto being hanged. I held it against him—he could have tipped me off. But he was a journalist before he was a friend.
Premier David Eby, the leader of the minerals- and gas-rich province of British Columbia, spoke with executives at Tata Steel and Reliance Industries on a trade mission to India.
President Murmu has also conferred Kirti Chakra on Major Arshdeep Singh of 1 Assam Rifles for eliminating armed cadres when patrol led by him came under fire along Indo-Myanmar Border last May.
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.
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