Monday, 28 November, 2022
TopicAdvertisements

Topic: advertisements

‘Femina’, ‘Meri Saheli’ or ‘Grihshobha’ — women’s magazines are the original ‘influencers’

These magazines often drew readers into the nitty-gritty of running a household, while also allowing women some much-needed downtime.

Dear social media influencers and advertisers, stop encouraging dangerous driving habits

Aamir Khan and Kiara Advani featured in an ad for a bank and raised heckles of many. But the main issue with the ad was that the actors promoted a bad riding habit.

From Zoozoos to Byju’s, Swiggy, Cred — how IPL ads tell us who’s watching cricket in India

The high-entertainment IPL draws millions of viewers, making it perfect marketing space. But now, more than traditional brands, e-commerce businesses dominate the space.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

BOC officials, 3 others booked by CBI for empanelling newspapers with ‘fake’ govt ads

The CBI has alleged that these newspapers fraudulently and dishonestly got empanelled with the DAVP and received advertisements of Rs 62.24 lakh from 2016 to 2019.

BJP ad on Assam 1st phase ‘sweep’ kicks up row, Congress counters as newspapers clarify to EC

8 newspapers published BJP ads proclaiming victory in all 47 first-phase seats the day after polling. Congress complained to EC and then took out its own ad.

‘Asli swaad zindagi ka’ — this 90s Cadbury Dairy Milk commercial changed Indian advertising

In 1994, confectionery giant Cadbury Dairy Milk launched an iconic commercial featuring model Shimona Rashi dancing with abandon on a cricket field.

Toothbrush, paint, AC, plywood can all ‘protect’ against Covid. If you believe these ads

Many brands are selling their products on a pitch meant to tap into fears triggered by the pandemic, with some directly offering 'protection' against coronavirus. 

Facebook set to get legal rights to show music videos

Facebook CEO Mark Zuckerberg Thursday said the company is trying to expand into video features where creators can build a 'community' of fans or supporters.

On Camera

YourTurn

Former Pakistani Army Chief Qamar Javed Bajwa | ISPR/Twitter

On my last day as Pakistan Army Chief, I leave Asim Munir with bigger problems than my billions

Does Indian Army Chief Gen Pande have no interest in making CPEC, cheese pizza economic corridor? I suggest him this corridor against China. Learn from us.
Representational image of workers at a construction site | ANI

GDP data this week will indicate FY23 outlook. But analysis shows growth still below pre-Covid yrs

Analysis of industrial & consumer data not included in usual ‘high-frequency indicators’ shows although demand seems to have recovered from pandemic, it remains weak.

Defence

Illustration: Soham Sen | The Print

Modi govt moves with Arunachal Frontier Highway, among India’s ‘toughest’ projects yet, China in mind

The 2,000 km-long highway will be of strategic importance to military. Same equipment used on other side of LAC being deployed to carry out work on tough terrain, say officials.

A Gujarat gamble: A likely reason Rahul is not giving Modi a fight this assembly election

I'd rather not buy idea that Rahul's holding his fire until 2024. More likely, Congress believes Karnataka offers best chance of winning a Gujarat-sized state if Gujarat is too challenging.