After ‘Washing Powder Nirma’ and ‘Bole Mere Lips, I Love Uncle Chipps’, ‘Vicks Ki Goli Lo’ is enjoying a revival. DJ Nucleya remixed it at an EDM concert.
PR and communications professional Dilip Cherian said Diwali ads are often kept short because the screen time is costly, making brands wary of going all out.
Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
The new film, Chhoti si Doori, which is part of Urban Company’s Dignity of Labour campaign, explores the contrast between blue-collar and white-collar migration—through a Bihar-to-Bengaluru lens.
Advertising Standards Council of India also says such ads must not disrespect dignity of those on whose behalf appeal is made & not mislead consumers or cause them unjustified distress.
The decline of traditional industries impeded Bengal's progress. The situation has changed after BJP came into power. There is hope that the new government will attract investors.
Commerce ministry kicks off measures to insulate drug makers in wake of West Asia crisis. Renewed focus on Europe, Latin America, Africa among steps to grow ‘pharmacy of the world’.
Lt Gen Ghai, ex-DGMO during Op Sindoor, commanded infantry battalion in western sector, independent brigade in central & Infantry Division in Arunachal, before Srinagar-based 15 Corps.
The central curse of our urban governance isn’t that more voters live in these slummified villages. It’s that the political class panders to them instead of improving their quality of life.
COMMENTS