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Friday, April 26, 2024
TopicAds

Topic: Ads

Daisy Dee bra ad a hoorah for Indian TV commercials. Just hope a minister isn’t offended

If offended, minister Narottam Mishra only needs to look at the ads for male undergarments that adorn our TV screens. Or just ask Akshay Kumar, Vicky Kaushal, or Varun Dhawan.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

The ad that made Godrej Storwel a family essential in the 1970s and ’80s

All anyone wants is a little space of their own, and Godrej Storwel recognised this.

How The Times of India, The Hindu & The Telegraph were ‘banned’ from receiving govt ads

Congress leader Adhir Ranjan Chowdhury raised the issue in Parliament, and officials admit the Modi govt has used ‘unwritten’ bans as a penalising measure.

Twitter shows more ads, not better ideas

Twitter fosters fleeting engagements with its users & that isn’t necessarily good for advertisers who want to hook users & draw them off-platform.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

On Camera

Why the future of cars does not look electrified

Making a jump from internal combustion engines to electric vehicles is the kind of romantic prospect that would appeal to India, which jumped from a shortage of landline phones to an abundance of smartphones.

Notices, fines, court case & now a limited ban — RBI-Kotak relationship has been fraught for years

RBI Wednesday banned Kotak Mahindra Bank from taking on new customers through digital channels & from issuing new credit cards. Violations had to do with strength of bank’s IT infra.

Rafale to Exercise Garuda, a look at Indo-French defence ties as Chief of Defence Staff visits France

Another addition to military cooperation has been the Strategic Space Dialogue, inaugurated in Paris in 2023. Last month, India participated as an observer to France’s AsterX.

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.