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BJP tops political ad spending on Google at Rs 1.21 crore, Congress comes in sixth

Google’s Indian Transparency Report shows that BJP accounts for 32% of the total ad expense on its platform, followed by the Jagan Mohan Reddy-led YSR Congress party.

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New Delhi: The BJP has topped the chart of political advertisers on Google with an advertisement spent share of around 32 per cent, while its rival Congress is ranked sixth with a meagre 0.14 per cent share.

Political parties and their affiliates have spent Rs 3.76 crore on advertisements since February 19, 2019, according to the internet giant’s Indian Transparency Report released Thursday.

The Bharatiya Janata Party (BJP) emerged as the top advertiser with a total advertisement expense of Rs 1.21 crore, accounting for around 32 per cent of the total advertisement expenses on Google, it said.

The Congress was ranked sixth with a total expenditure on advertisement of Rs 54,100 on Google.

BJP was followed by Andhra Pradesh’s Jagan Reddy-led YSR Congress Party, which spent a total of 1.04 crore on advertisements, according to the report.

Pammi Sai Charan Reddy, another advertiser, spent Rs 26,400 to promote YSR Congress Party candidates.

Pramanya Strategy Consulting Private Limited, which was promoting the Telugu Desham Party (TDP) and its chief Chandra Babu Naidu, was ranked third with an advertisement expenditure of Rs 85.25 lakh, the report said.

Digital Consulting Pvt Ltd, another entity that also promoted Naidu and his party, was ranked fourth with a total spending of Rs 63.43 lakh.

Google blocked advertisement of four of 11 political advertiser due to violation of its ad policy, it said.


Also read: Facebook takes down 11,000 political ads by Helo, owned by same Chinese company as TikTok


 

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