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HomeIndia'Prime' member is 'pradhan mantri sadasya'? Amazon mistranslates Hindi words & it's...

‘Prime’ member is ‘pradhan mantri sadasya’? Amazon mistranslates Hindi words & it’s hilarious

Amazon rectified mistakes after Twitter user points out mistranslations. Non-Prime members were translated as 'gair pradhan mantri sadasya' on the app.

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New Delhi: E-commerce giant Amazon’s online shopping app hilariously mistranslated its premium service ‘Prime’ to ‘pradhan mantri’ (prime minister) and non-Prime members to ‘gair-pradhan mantri sadasya’ in the Hindi version.

Journalist Ashutosh Bhardwaj shared a screenshot of this mistranslation on Twitter Monday and advised Amazon to “hire good translators”.

The mistranslation was on the e-commerce app’s delivery page where a cashback offer read, “Flat 5% vaapis praapt karein Amazon pe ICICI bank credit card pradhan mantri ke sadasyon ke liye (Flat 5% discount on ICICI bank credit card for Prime members).”

However, the app has now corrected the mistake and the word ‘Prime’ appears as is, even in the Hindi version.

Amazon available in 5 Indian languages

Amazon Prime is a paid subscription programme that allows users access to additional services otherwise unavailable or available at an extra cost to regular Amazon customers. The services include one or two-day delivery options, free music streaming and access to Prime Video — Amazon’s online streaming platform.

The e-commerce company introduced the Hindi version of its shopping app in 2018, and recently also introduced four new regional languages to the app — Tamil, Kannada, Malayalam and Telugu.

Several other e-commerce websites such as Flipkart and Snapdeal are also available in Indian languages.

This is not the first time that a translation has gone wrong by a prestigious brand.

Earlier this year, a dosa batter company’s translation of dosa batter to ‘Dosa Ballebaaz’ had received funny reactions on Twitter.

In 2014, Snapdeal had added a Hindi-Tamil interface for its non-English speaking users, which had mistranslated many words.


Also read: Tata woos investors for digital platform as it seeks to compete with Jio, Amazon, Flipkart


 

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