Called ‘Daughters’ Pride — Beti Mera Abhimaan’, the course is the brainchild of a startup based out of IIT-Banaras Hindu University.
New Delhi: Indian Institutes of Technology (IITs) are usually the first port of call for aspiring engineers and investment bankers.
Now, by public demand, one branch of the premier institute will host a module aimed solely at the well-educated, working woman — a three-month crash course on how to be the perfect Indian bride.
Called ‘Daughters’ Pride — Beti Mera Abhimaan’, the course is the brainchild of Young Skilled India, a startup based out of IIT-Banaras Hindu University (BHU).
The startup, which was incubated at the Malviya Nav Parivartan Kendra of IIT-BHU by students of the institute, seeks to bring job seekers and job providers on one platform to connect them.
Their offerings include courses in professional skills and personality development for the general public, which have reportedly received a favourable response from locals in Varanasi.
How it all began
The idea of a course to train future brides emerged from suggestions received in response to a public survey, people associated with the programme said.
The survey sought to understand areas where women felt under-confident, and several parents pointed out that their daughters, even the educated ones, were often nervous about getting married.
The course aims at preparing women for the married life, by equipping them with problem-solving skills as well as the ability to deal with stressful situations.
The Young Skilled India team, however, has no plans to introduce a similar course for men.
“After a woman gets married, she has to handle her husband and her own family at the same time,” said Young Skilled India CEO Neeraj Srivastava.
“In such a situation, they often get stressed out. Our course is designed to teach them to deal with all that stress,” he added. “Our counsellors will teach them how to deal with the difficult situations they face after marriage.”
Although the startup has been incubated at IIT-BHU, the institute has no involvement in the initiative.