A still from the ad by Tanishq | YouTube
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New Delhi: An advertisement by Titan Group’s Tanishq Jewellery featuring an interfaith married couple has received severe backlash on Twitter, with ‘#BoycottTanishq’ among the top trends Monday.

More than 17,000 people tweeted with the hashtag calling for a ban on the advertisement and a boycott of the jewellery brand.

The advertisement, which was released on 9 October, shows a Muslim family preparing a traditional Hindu baby shower for their pregnant Hindu daughter-in-law.

Several users on the site accused the jewellery brand of promoting ‘love jihad and ‘fake secularism’ through the advertisement.

Following the backlash the YouTube link for the ad was made private, making it unavailable for people to view it.

‘Love jihad’ is a term coined by Hindu fundamentalist groups to refer to an alleged campaign by Muslims to convert Hindu girls in the guise of love.

ThePrint reached Tanishq’s public relations officer for a comment via email but did not receive a response till the time of publishing of this report.


Also read: For VHP, Bollywood Khans’ Hindu wives, New Year & birthday parties help spread ‘Love Jihad’


Promotion for new jewellery line

The advertisement by Tanishq promoted a new jewellery line called ‘Ekatvam‘.

In the 45-second advertisement, members of a Muslim family can be seen celebrating a traditional Hindu ceremony for their daughter-in-law who appears to be a South Indian.

The ceremony is called Seemantham or Valaikaapu where first-time mothers or recently-expecting mothers are given gold ornaments and food, and at times sandalwood is applied on their hands and faces, to pray for her safe delivery and happy life. It is typically celebrated in Andhra Pradesh, Tamil Nadu, Karnataka and Telangana.

The description of the video on YouTube also notes, “She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don’t. A beautiful confluence of two different religions, traditions, cultures.”

The video has got more dislikes than likes on YouTube, with more than 2,000 people disliking the video and only 545 people liking it. The comments section has been disabled.

In the past, a Surf excel advertisement had also received backlash after it sought to promote its brand showing Hindu-Muslim harmony. Those criticising the advertisement called it “Hindu-phobic” and that it promoted “love jihad”.


Also read: 87% Indians find disclaimers in ads difficult to read, view or hear, survey finds


 

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502 Comments Share Your Views

502 COMMENTS

  1. NOTE FOR MODERATOR: NOTE FOR MODERATOR: NOTE FOR MODERATOR: NOTE FOR MODERATOR: NOTE FOR MODERATOR: NOTE FOR MODERATOR:

    DELETE THIS EVIL SATANIC GUY WRITING AS rasgolla FOR HIS ILL BEHAVIOUR, INAPPROPRIATE LANGUAGE AND COMMUNAL EVIL COMMENTING STYLE.

    SO MANY PEOPLE HAD COMMENTED ABOUT HIM.

    CANNOT UNDERSTAND WHY PRINT IS STILL ALLOWING HIM TO COMMENT IN THIS FORUM, HE IS SERIOUSLY DISTURBING THIS ENTIRE PROCESS OF DISCUSSION BY HIS EVIL, PERSONALLY INSULTING, DISHONORING AND DISGUSTING COMMUNAL COMMENT.

    PLEASE REMOVE HIM AND HIS INSULTING COMMENTS IMMEDIATELY.

    • Ms LiaMiorza Basuroy: I fully agree with you that Rasgolla uses the comments section to spew hatred towards Hindus and Hinduism. And yes, the moderators need to do something about this bigoted Nazi’s hate-speech. It is a pity that they have allowed this thug to continue as long as he has done.

      But I have a more nuanced take on this issue:

      1. The Print should publish the terms and conditions and the code of conduct (CoC) that ALL commenters have to abide by. By code of conduct I mean use of hate speech, vulgar language, denigration of people on the basis of their religion, gender, ethnicity, region etc. etc.

      2. The Moderators should scrutinise comments to enforce the CoC and remove comments that violate these norms.

      And, yes, Rasgolla is a Hindu hating, Hindu baiting modern day amalgamation of Adolf Hitler, Osama bin Laden, Ajmal Qasab and Donald Trump. But does he have a monopoly on hate speech in these columns? Absolutely not. There are enough Hindutva types who use the comments section to shower their hate on Muslims and even Sikhs. Which is why we need a code of conduct.

      Finally, rather than impose a blanket ban on a commenter, I suggest that only individual comments that are in breach of the CoC be removed.

  2. KANISQ, AND SECULAR COMMUNIST MADAM REVATI KRISHNAN, I AM SURE YOU HAVE HEARD OF NUSRAT JAHAN JAIN,

    A BENGALI FILM ACTRESS AND A MP FROM BENGAL, WHO MARRIED NIKHIL JAIN, A HINDU BUSINESSMAN AND DID NEITHER CONVERT NOR TOOK A HINDU NAME, RETAINED HER MUSLIM ROOT AND YET WEARS HINDU SYMBOL OF MARRIAGE VERMILON.

    IF YOU DO NOT KNOW, GOOGLE HER.

    CAN ANY ANTI HINDUTWA, ANTI BJP, OR ANTI RSS CAMPAIGNERS SHOW SHE OR HIS HUSBAND IS ATTACKED BY ANY HINDU ANYTIME ???
    SHE IS MARRIED FOR ONE YEAR NOW, HOWEVER, SHE IS COMTINIOUSLY UNDER DEATH THREAT FROM IZLAMIC WAHABIS FOR MARRYING A HINDU AND WERING VERMILLION.AND NOT JUST THIS ONE, THERE ARE MANY EXAMPLES, UPDATE YOURSELF AND STOP SPREADING HATE ON HINDU’s LIKE THE COMMUNISTS.

    KANISQ, YOU CAN SHOW SUCH EXAMPLE IN YOUR CURRENT BULLSHIT ADVERTISEMENT.

  3. I can only follow that there are three communities in India, now. Hindus and Muslims being the minorities, a new born “cult becoming mainstream” called “Chaddism” supersedes both of them.

    Secularism is an inherent trait of at least hinduism as we are aware of. So the Chaddis howling for “true” secularism should learn about true hinduism first. Even if you could be the majority and have enough power and wealth to dominate, you guys actually belong to none of us.

      • Mr Rony Rathore: You do not have the intellectual wherewithal to argue with Mr Asengupta above. Instead, the only thing you seem to be capable of is abuse and that probably is what they teach you in your RSS / gaurakshak shakas.

        Mr Asengupta distinguishes between Hinduism and Hindutva and rightly concludes that one is a religion of tolerance whilst the other is a political philosophy of hate. And a political philosophy that has the potential to tear India apart – just as one has seen in Yugoslavia, the former Soviet Union, Sudan and so on.

        Pathetic indeed that ostensibly well educated people like you seem to be incapable of differentiating between hate and Hinduism.

        • Dear sir Communist cadre Killi, you are an absolutely misguided senseless Hindu unity divider just like communist ASEN GUPTA.

          You had mis-spoken a lot about your apprehension of some Hindus not accepting a Hindu-lover muslim wife in their family, which I countered specifically with example, names of people involved.

          And yet, you are on your hate campaign to divide Hindus.

          You seem to have not taken your lesson sir.

          Similarly, Asen sahab’s understanding on Hindutwa are generally senseless (except for some stray comments by some Hindu bigots o fvery old and rejected culture who are now being socially tamed), and Asen sahab keeps on doing his communistic culture of diving Hindus.

          And you are supporting this only by blank opinion of a poorly intellect ed mind.

          World is in front of us to change our self and to learn, whoever stalls with his mind, also stalls his own life sir.

          May GOD bless you sir.

          • Thanks for the response Mr/Ms LiaMirza Basuroy.

            Hard to decipher your English but I will give it a shot. I have always considered my written English to be extremely poor but reading your comment has given me hope though…

            You make the ludicrous claim that I am on a:

            “.. hate campaign to divide Hindus ..”

            Fact is, there is no such thing as “Hindu unity” or “Muslim Unity” or “Christian Unity” or for that matter even an “Indian Unity”. All religions, all over the world are fractured along sectarian, denominational, racial, linguistic and ethnic lines. In South Asia i.e. India, Pakistan and Bangladesh, religious identity is further fractured along caste lines. Including in supposedly caste free Islam and Christianity.

            You see these fissures both in India and also in the NRI communities. Bal Thackeray’s Shiv Sena attacked the largely Hindu South Indian community – the so-called “kaala madraasis” in Bombay in the 70s and 80s; people in Karnataka and Tamilnadu fought over Cauvery waters with religion being no unifier; Assam sees strife between Bengalis and Assamese; upper caste Thakurs fight Dalits in the black holes of BIMARU; Shia and Sunnis fight, often violently; various Sikh communities have been at loggerheads as well.

            A common faith i.e. Islam did not prevent fair-skinned Punjabi Muslims from W. Pakistan perpetrating in genocide upon dark-skinned Muslims in erstwhile E.Pakistan. Just as Christianity does not unify Americans – whites and blacks worship in different, segregated churches. Religion has seldom brought about unity and never will.

            As an NRI, you see that in action outside India too. Indians primarily mingle and socialise along language lines with religion being less of a factor when socialising. Indeed, cricketer Navjot Singh Sidhu, a Sikh, said that that he felt more at home in Muslim majority Pakistan than in Kerala in India.

            Hence, your insinuation that I am spearheading a hate campaign to divide Hindus is pure gibberish. All religions in India and elsewhere are divided as they stand.

            With regard to Hindutva, the Nazist philosophy of Sawarkar & Golwalkar – the former being one of the men who conspired to assassinate the Father of the nation is certainly the ideology of the BJP and people like you. The BJP and people like you still believe in the Golwalkarian ideology of reconstructing India along the Nazi lines that Hitler proposed. To cite Golwalkar:

            „Race pride at its highest has been manifested here. Germany has also shown how well nigh impossible it is for Races and cultures, having differences going to the root, to be assimilated into one united whole, a good lesson for use in Hindusthan to learn and profit by.“

            I guess the detention centres – in reality an euphemism for concentration camps – being built in Assam for Amit Shah’s termites is proof that Golwalkar’s Nazi ideology still drives Hindutva.

            I therefore re-affirm my support and endorsement of Mr Asen Gupta’s comment that detaches Hinduism the religion from Hindutva, the Nazi, fascist ideology that your ilk subscribes to.

            And no thanks, I don’t need your God to bless me.

          • Not agreed Mr. Kili, at all, the same communist smell al around your opinion comes out.

            Thanks for showering praises on my English writing, I do the same to you too, but not your flawed concept on the needs of Hindutwa, Hinduism and unity of Hindu’s as a community and whatever Hindu community has done on … Christian comunity inside India is still better united in India (possiblt bcoz they are a small minority, however, outside India also remain confused on this issue

            Izlamic bhaichara (brotherhood) do exists in izlam is identified in The “Verse of Brotherhood” (Arabic: آیة الاخوة‎, romanized: Āyat al-Ukhuwah) is the tenth verse of the Quranic chapter “Al-Hujurat”. The verse is about the brotherhood of believers with each other; which says: “the believers are but brothers, so make settlement between your brothers, this is followed religiously by muzlims worldwide (as you might had noticed muzlims fail to react to their religious crimes which always overlooked and underplayed by nasty communists.

            This results in the need of Hindu unity in our world (which is made fun of by communists) or christian unity in their world too.

            By virtue of staying almost decades in Europe Gulf and other countries too with parents and family, I can say that being an nri isn’t a big deal, it only can give open view of the world, only for those who keeps eyes open and is prepared to see without a predetermined philosophy. I can smell the clumsy communist ideological smell in your post.

            Good news, you donot need any blessing, especially after using a vague term ‘YOUR GOD’ failed to understand what is that. It should either be GOD or no GOD, as per faith of each individual, but this particular term ‘YOUR GOD’ starts all malafides, ignorance, intolerance and communalism, for which, in any case, communists are infamous.

            Really feel sorry for your ignorance.

            At the same time, feel sorry for making English reading difficult and unpleasant for you.

        • Dear sir Communist cadre Killi, you are a Hindu unity divider just like communist ASEN GUPTA.

          You had mis-spoken a lot about your apprehension of some Hindus not accepting a Hindu-lover muslim wife in their family, which I countered specifically with examples.

          And yet, you are on your hate campaign to divide Hindus.

          You seem to have not taken your lesson sir.

          Similarly, Asen sahab’s understanding on Hindutwa are generally senseless (except for some times, some stray comments by some Hindu bigots of very old and rejected culture who are now being socially tamed), and Asen sahab keeps on doing his communistic culture of diving Hindus.

          And you are supporting this only by blank opinion of a poorly intellect ed mind WITH NO SUPPORTING EVIDENCES.

          World is in front of us to change our self and to learn, whoever stalls his mind from learning, also stalls his own life sir.

          May GOD bless you sir-ji.

        • Dear sir Killi,

          Do you at all understand the difference between hate and Hinduism?

          Possible no, otherwise, you or Asen-ji, whom you are supporting for spreading hate, wound not have spread hatred by way of creating your IMAGINARY DIVIDE between Hindus.

          May GOD give sense to all, and open eyes to all.

    • HAHAHA, COMMUNIST NEW EINSTEIN WITH HIS NOBEL WINNING POSTULATE AND PERSONAL OPINION WITHOUT ANY EVIDENCE HAS JOINED TO SPREAD CAMOUFLAGED HATE ON HINDUISM.

      CHEERS CAMOUFLAGED COMMUNIST CADRE.

    • COMETH HERE CAMOUFLAGED COMMUNIST PROF ASEN GUPTA, (MEANS COME HIDING) WITH HIS NOBEL WINNING CONCEPTUAL POSTULATE OF SPREADING HATRED TO TRY WHAT COMMUNISTS ALWAYS TRY TO DO, ie TO BLAME HINDUs.

  4. My dear secular KANISQ, several Hindu lovers stories like ANKIT SAXENA, who was murdered in broad day light on Delhi road by family members of his girl friend Shehzedee, bacause muzlim rule book sharia denounces love between a muslim woman and a non-muslim boy, after the lynching, Shehzedee was so shell shocked by this happening that she left her father’s home with her younger sister to live on her own in Delhi, are neglected for a sick version of secularism.

    These true stories are always neglected in the secular stories of communists like Revati Krishnan, thats why, they are called COMMU-NEECHES and always insult a martyr of Hindu boy-muslim girl interfaith love.

  5. From what I see, Hindu upper caste men are enraged why Hindu upper caste girls want to marry Muslims, but Muslim girls do not want to marry Hindus. They want an equivalence, otherwise they think Muslim men are plotting a ‘love jihad’. There is no such term in the Quran, it is a Hindu fabrication.

    As to why more Hindu girls marry Muslims, there may be other reasons – such as Hindu girls like Muslim boys. You should go and ask them why. No Hindu girl has complained of ‘love jihad’.

    A few years back, the IAS topper was a Dalit girl, and the runner up was a Muslim. They met at the award ceremony. Somehow they liked each other and got married. Then no one shouted about ‘love jihad’. No upper caste would marry a Dalit. The Dalit girl’s family and the Muslim’s family did not have objection.

    Hence, the problem is specifically when a high caste girl marries a Muslim. Then the cheddis burn.

    We should close the debate with the conclusion : as long as Hindu men wear cheddis and parade with stick and violence, educated Hindu women will be put off and run away from them.

        • HAHAHA, DEAR HOPELESS MENTAL CASE R0SGULLA, YOUR LAST HOPE IS TO CHANGE YOUR AMM00’S HABBIT TO LOOK FOR NEW NEW CUTLETS, AND TO CHANGE HABBIT TO INTACT THING, AND RECREATE YOU.

    • When muzlim girls marry Hindu boys, then heart of muszims like rosgulla burn, bacoz it it defers their script sharia, so they go for lynching of hindu lovers like ANKIT SAXENA, murdered in broad day light on Delhi road by family members of his girl friend Shehzedee, after the lynching Shehzedee was shell shocked and left her father’s home with her younger sister to live on her own in Delhi.

      Seems born loser guys like rosgolla is shell shocked by this incident and speaks aan-shaan to manage his lost community pride.

    • Imprudence and shamelessness as that of yours have no cure. How strongly I wish you are shown the exit from the print’s commenting forum- sooner it is the better.

    • R0SG0LLA,

      THAT’s WHY IT IS A HOPELESS MENTALLY UNUSABLE CONDITION FOR YOU NOW AND YOU HAVE ONLY ONE CURE, TELL YOUR BURQA CLAD M0M TO RECREATE YOURSELF FROM A HlND00 DAD NOW.

    • ILLETERATE R0SG0LLA HAHAHA, STRANGE YOU WRITE SO MANY BULLSHITS BUT YOU DO NOT KNOW ABOUT SLAIN MARTYRED HINDU LOVER ANKIT SAXENA AND HIS MUSLIM GIRL FRIEND SHEHZADEE.

      ISSUE IS WHETHER YOU WANT TO KNOW ON THEM, BECAUSE YOU CANNOT EVEN GOOGLE TO KNOW THEM, BUT LIKE TO CONTINUE YOUR BULLSHITS ANAAN-SHAAN OF SPREADING VENOM

      THEREFORE, I AM NOT SURE YOU HAVE HEARD OF NUSRAT JAHAN JAIN, A BENGALI FILM ACTRESS AND A MP FROM BENGAL, WHO MARRIED NIKHIL JAIN, A HINDU BUSINESSMAN AND DID NEITHER CONVERT NOR TOOK A HINDU NAME, RETAINED HER MUSLIM ROOT AND YET WEARS HINDU SYMBOL OF MARRIAGE VERMILON.

      IF YOU DO NOT KNOW, YOU CAN GOOGLE HER TOO, BUT CAN AN ILLETERATE BAAKWAAZ GUY LIKE YOU CAN DO THAT.
      CAN ANY ANTI HINDUTWA, ANTI BJP, OR ANTI RSS CAMPAIGNERS SHOW SHE OR HIS HUSBAND IS ATTACKED BY ANY HINDU ANYTIME ???
      SHE IS MARRIED FOR ONE YEAR NOW, HOWEVER, SHE IS COMTINIOUSLY UNDER DEATH THREAT FROM IZLAMIC WAHABIS FOR MARRYING A HINDU AND WERING VERMILLION.AND NOT JUST THIS ONE, THERE ARE MANY EXAMPLES, UPDATE YOURSELF AND STOP SPREADING HATE ON HINDU’s LIKE THE COMMUNISTS.

      AND KANISQ, YOU CAN SHOW SUCH EXAMPLES IN YOUR CURRENT BULLSHIT ADVERTISEMENT

    • NOW THE HAPLESS CHAP RASGULLA’s SECRET OF HATE FOR HINDUS ARE OUT.

      HE IS ANGRY ON HINDU’s BACAUSE NOT ONLY HIS MIDDLE AGED BURQAH CLAD M0M HAD RUN AWAY FROM HOME WITH HIS HINDU FRIEND, BUT ALSO TWO OF HIS ONE DOZEN BURQAH CLAD SISTERS HAS RUN AWAY FROM HOME WITH HIS HINDU FRIEND’S HINDU DAAD AND UNCLE.

      SO, POOR RASGOLLA IS IN FIRE AGAINST HINDUS. GAD MAY GIVE PEACE TO HIM, UNLESS HIS CUTLET FRIENDS ARRANGE PIECE FOR HIM.

  6. Learn healthy secularism, NOT ITS SICK VERSION like all sick depthless seculars, especially commu-neeches, who changed secularism to its SICK-U LIARISM version, rather like to SEE A MUSLIM WOMAN WIFE IN A HINDU FAMILY and learn to appreciate that in place of the commonest version of secularism of showing a hindu wife in all stories, novels, movies to a muslim man, we are already tired of seeing this version of secularism.

  7. I just now ended up watching “Gandhi”, what a marvelous film it was! So my current thoughts might be influenced by the message conveyed in the movie.

    Just suppose, all the ideas propagated anywhere in our country, would just be like the one shown in the advertisement, how our India would look like then? From what knowledge I have, since I have payed very less attention to those propagandas which make people cynical of non-native religion, I saw the message to be a clear cut promotion of secularism defying what might be the current widespread notions that are there, which for the fact I liked very much.

    So, I must summarize that probably the problem is with the lense through with one is watching or has watched the advertisement based on past notions and prejudice, afterall one small video clip of 3 minutes won’t change anyone’s psyche.

    • Gaurakshak Robertji: Do you think reactions from your Hindutva brethren would have been very different if the ad had shown a Dalit boy married to a Brahmin girl and performing the same ritual ?

      • Dear backward Hindu hate spreader Killi, read comments of MRS. LIA MIRZA BASUROY, WHO IS A HINDU FAMILY WIFE FROM A MUSLIM ORIGIN, and come back to Hindu mindset, shed and come out of your communist hate spreading mindset to Hindus.

      • HALF KNOWLEDGED KILLI, WHAT THIS BULLSHIT THINKING IS ? HAVE NOT YOU HEARD OF NUSRAT JAHAN JAIN, A BENGALI FILM ACTRESS AND A MP FROM BENGAL, WHO MARRIED NIKHIL JAIN, A HINDU BUSINESSMAN AND DID NEITHER CONVERT NOR TOOK A HINDU NAME, RETAINED HER MUSLIM ROOT AND YET WEARS HINDU SYMBOL OF MARRIAGE VERMILON. IF YOU DO NOT KNOW, GOOGLE HER.

        CAN YOU SHOW SHE OR HIS HUSBAND IS ATTACKED BY ANY HINDU ANYTIME ??? SHE IS MARRIED FOR ONE YEAR NOW, HOWEVER, SHE IS COMTINIOUSLY UNDER DEATH THREAT FROM IZLAMIC WAHABIS FOR MARRYING A HINDU AND WERING VERMILLION. AND NOT JUST THIS ONE, THERE ARE MANY EXAMPLES, UPDATE YOURSELF AND STOP SPREADING HATE ON HINDU’s LIKE THE COMMUNISTS.

      • DEAR SENSELSS AND KNOWLEDGELESS KILLI, WHAT THIS BULLSHIT THINKING IS ?

        HAVE NOT YOU HEARD OF NUSRAT JAHAN JAIN, A BENGALI FILM ACTRESS AND A MP FROM BENGAL, WHO MARRIED NIKHIL JAIN, A HINDU BUSINESSMAN AND DID NEITHER CONVERT NOR TOOK A HINDU NAME, RETAINED HER MUSLIM ROOT AND YET WEARS HINDU SYMBOL OF MARRIAGE VERMILON. IF YOU DO NOT KNOW, GOOGLE HER.

        CAN YOU SHOW SHE OR HIS HUSBAND IS ATTACKED BY ANY HINDU ANYTIME ??? SHE IS MARRIED FOR ONE YEAR NOW, HOWEVER, SHE IS COMTINIOUSLY UNDER DEATH THREAT FROM IZLAMIC WAHABIS FOR MARRYING A HINDU AND WERING VERMILLION. AND NOT JUST THIS ONE.

        THERE ARE MANY EXAMPLES, UPDATE YOURSELF AND STOP SPREADING HATE ON HINDU’s LIKE THE COMMUNISTS.

  8. What a beautiful add!Very sensible one to unite two communities already being seperated by politicians and extremists spreading hatred in a secular country.Being an educated human,I see no problem in it at all.Common grow up and stop this nonsense of divide and rule british policy by dirty mind politicians.Daring Initiative by Tata,real hearted Indian company trying to shower love but being oppressed by hatred of worthless looter politicians and dirty hearted people playing their toys.

    • Sujoy depthless sahab, Secularism is a two way road, NOT single way, you seem to not understand that, thats why you are called as depthless.

      Learn healthy secularism, NOT ITS SICK VERSION like all sick depthless seculars, especially commu-neeches, who changed secularism to its SICK-U LIARISM version, rather like to SEE A MUSLIM WOMAN WIFE IN A HINDU FAMILY and learn to appreciate that in place of the commonest version of secularism of showing a hindu wife in all stories, novels, movies to a muslim man, we are already tired of seeing this version of secularism.

  9. Disgusting reaction by the Ad watchers. What is wrong with interfaith marriages? This so called “Love Jihad” thing is going too far. When are our people going to rise beyond all this I wonder.

    • An outstanding comment Mr Shyam Bajekal.

      As long as the forces of Hindutva reign and middle-class Indians swallow the rubbish emanating from the BJP, the RSS, the VHP and so on and conflate the political ideology of Hindutva with the religion called Hinduism, this intolerance will only increase. It will stop when India starts to break apart – exactly as it happened in Pakistan, Yugoslavia, the former USSR, Sudan etc. when one religion or ethnic group started to dominate another. As things stand, the government is barely in control of Kashmir, the North East and the vast areas of land that is controlled by Naxalites. Not to forget the land that the Chinese captured right under the nose of the 56 inch chested Gujarathi.

      The hate and fear-mongering that Hindutva is able to generate is simply scary. If I were a Muslim in India today, I would have felt exactly in the same way Jews would have felt in Germany of the 1930s when Hitler’s Brownshirt would go on a rampage attacking Jews. But then, not entirely surprising – after all the RSS was modelled on the Nazis and fascists of Europe wasn’t it ?

      As the German philosopher Friedrich Hegel (1770-1831) said:

      “We learn from history that we do not learn from history”

      • haha all wise killi joker, read the above comment of Lia and learn real secularism for you and for mental retards like you.

    • DEAR SUPER INTELLIGENT SECULAR SHYAM BAJEKAL, IF THERE IS NO PROBLEM WITH INTERFAITH MARRIAGES, THEN THERE IS NO PROBLEM TOO WITH MUSLIM WOMEN MARRYING HINDU MEN.

      BUT WHY THESE MARRIAGES ARE ALWAYS AVOIDED IN THE CONTOURS OF SECULAISM LIKE SUCH ADS, SECULARS ARE SICK IN MIND WITH ONE ROAD DIRECTION IN MIND.

      PEOPLE ARE TIRED TO SEE SUCH ONE SIDED SECULARISM BY SICK DECULARS, ESPECIALLY COMMU-NEECHES AND MENTALLY RETARDS.

  10. Hindu’s who are commenting seem totally oblivious of the facts of rampant honour killing, khap diktats etc in intercaste or intergotra marriages within their own religion. Patriarchs of both communities are afraid of independent minded women.

    • Very well said Ms Sristi !

      There is more violence when an upper caste woman marries a lower caste man, especially in khap ruled North India. And yet these Hindutva monkeys prefer to politicise and controversialise the very few instances of inter-faith marriages. Indian patriarchy is the bane of all communities in India. It is an institution that firmly believes that women are perpetually infants who have no brains and need to be protected by men. And in retirn, obey the orders of men. Of course, we live in 2020. Although it looks more like 2020 BC.

    • They are also oblivious to the fact that the male:female ratio is heavily skewed in favour of males because of female infanticide, which is highest in Hindus and Sikhs. The fact that Hindus are losing more Hindu females through foeticide and infanticide than by a very few Hindu girls marrying out, does not outrage them. The Hindu population will decline because of that whereas Hindu girls marrying out is statistically insignificant.

      • As usual, your congenital hatred for Hindus is evident from yet another bigoted, putrid post that even gets easily available facts wrong. So let me set the record straight – not that I expect facts to matter to either the Hindutva bigots who run amok here or the Abu bakr al-Baghdadi types like you.

        Selective abortions and infanticide of the female is a serious problem in India and they are equally prevalent in all religions. Islam, sadly, is no exception – Quranic injunctions notwithstanding.

        I cite from the Forbes report:

        “.. gender imbalance among Muslims is almost as bad as Hindus, and these two socio-religious groups account for almost 95 percent of India’s population. As per the 2001 Census, sex ratio among Muslims is 936 women per thousand males which is only slightly better than the national average of 933. For Hindus, the figure is 931 ..”

        I cite from the academic paper by Banoo & Manhas which was a study of Muslim families in Jammu & Kashmir:

        “.. Results of the study revealed that majority of the parents were aware of the sex determination methods and considered it a right and safe method for having a son. The reason behind this belief was stated to be economic liability, lack of safety and fear of family honor and it was also revealed that the major cause of female foeticide in this community was son preference ..”

        Sadly, the 2011 census reveals that the poorer, intensely patriarchal and conservative North Indian states are the worst offenders. Some examples of North states and their skewed sex ratios: J&K : (889) Rajasthan (928), Gujarat (919), Haryana (879), UP (912), MP (931) & Punjab (895); Bihar (918). Sex ratios are within parentheses.

        Now contrast this with South Indian States where the sex ratios are far more balanced: Kerala (1084), Pondicherry (1037), Tamilnadu (996) and Andhra Pradesh (993).

        Clearly, foeticide of the female child is a complex phenomenon with a number of factors at play. A non-exhaustive list would include:

        Economic factors such as access to employment and poverty levels
        Inheritance laws
        Socio-ritual factors (e.g sons are needed to perform last rites in all religions in India)
        Technology availability
        Government policy such as India’s 2 child policy
        Education levels
        Household income

        These circumstances impact adherents of all religions, including the many Muslims and Christians who are converts from Hinduism and follow many – if not most – Hindu rituals. It is therefore preposterous of you to claim Muslims are better than Hindus when it comes to infanticide. Indeed, I have been in several court cases in Europe where immigrant Pakistani defendants were accused of foeticide by taking the pregnant woman back to Pakistan for the abortion.

        BOTTOMLINE: There are very little differences between the major Indian religions when it comes to selective foeticide of the female foetus. There are however regional differences between North India and South India. Foeticide factors are many and religion has the least explanatory value.

        Not that a Hindu & Sikh hating man like you who is nothing but the Muslim equivalent of the Hindutva espousing gaurakshak can be persuaded by facts and logic. People like you are nothing but Muslim Babu Bajrangis – albeit wielding a pen.

        SHAME ON YOU RASGOLLA.
        SHAME ON YOU FOR BEING A PURVEYOR OF HATE FOR HINDUS & SIKHS.

        REFERENCES:
        1: Forbes India: Gender imbalance and religion: The ugly truth, ref: bit.ly/3lLr0kZ
        2: Muslim Mirror: Female foeticide and dwindling sex ratio in Jammu and Kashmir, ref: bit.ly/3iZNLjp
        3: A Study of Beliefs and Perceptions Related to Female Foeticide among Muslim Community in Jammu, Jammu and Kashmir, India, by Jabina Banoo & Shashi Manhas, ref: bit.ly/3drkvB3
        4: NITI Aayog: Sex Ratio (Females / 1000 males)
        5: Jagran Josh: List of Indian states on the basis of sex ratios, ref: bit.ly/2SWK5UY

        • I stand corrected, I acknowledge what you cite. I read that Sikhs have the highest foeticide, then Hindus, then Muslims. I have to see if I can find it. Till then, I accept your version.

          However, I object to be called a Hindu hater or a Sikh hater.

          It is my considered opinion that the block to India’s development is the Hindu caste system. I say this and with no consideration for political correctness. Hindutva fascism stems from it only.

          • WHY NOT?

            YOU ARE JUST AN OPPORTUNIST, A HATER OF ALL FAITHS EXCEPT YOUR OWN.

            THIS IS A MENTALLY UNUSABLE CONDITION AND YOU HAVE ONLY ONE CURE, TELL YOUR BURQA CLAD M0M TO RECREATE YOURSELF FROM A HlND00 DAD.

    • SRISTI MADAM, WHAT ABOUT THE HONOR KILLING BY LYNCHING AT DELHI MIN ROAD ON BROAD DAY LIGHT OF ANKIT SAXENA IN THE HANDS OF HIS MUZLIM (TO BE) WIFE SHEHZADI’s FAMILY MEMBERS?

      MANY HINDU MEN AND MUSLIM WOMEN GOT KILLED LIKE THAT FOR INTERFAITH LOVE / MARRIAGE WITH A MUZLIM WOMEN, KNOW THAT ?

      ONLY DIRTY COMMU-NEECHES ARE PARTIZAN ENOUGH TO SELECTIVELY HIGHLIGHT THEIR PREFERRED CRIME AND SELECTIVELY HIDE THEIR UNLIKED CRIME.

      HAHA, LEARN HISTORY, OR USE GOOGLE FOR LEARNING.

      • Writing in capital letters always and without a reason is not desirable. I wanted to read what you have written, but then the use of capital letters put me off. Will you be humble enough to mend your ways and write in a normal way in the future?

  11. Wait, so when andhbhakts say love jihad they mean consensual change of religion? I was under the impression they are pissed off there there is supposedly a group of muslims who go around accruing alimony (and possibly child support) liabilities in exchange to convert women of other faith to Islam for the temporary duration of their short-term marriage.

  12. Boycott Tanishq till it comes out with genuine apologies, infact the persons respondible should be shown the door.
    Digvijay should refrain from sticking his neck !

  13. They should create a another advertisement with boy as Hindu and girl a Muslim with quote “We believe in equality and humanity”

  14. ‘Love jihad’ is a term coined by Hindu extremist groups, referring to an alleged campaign by Muslims to convert Hindu girls in the guise of love. he he

    so is TERRORISM

  15. DIRTY SICK MINDED COMMU-NEECH REVATHI KRISHNAN, DO YOU HAVE COURAGE TO WRITE THE STORY OF SLAIN ANKIT SAXENA, WHO WAS MURDERED ON BROAD DAYLIGHT ON DELHI MAIN STREET BY HIS MUSLIM TO BE WIFE’S FAMILY, FOR LOVING A MUSLIM WOMAN, WHICH IS BANNED IN RACIAL IZLAMIC RELIGIOUS BOOK SHARIAT ???

  16. Most insecure and superstitious minds filled deliberately with a deadly concoction of hatred, bigotry, intolerance, and outright lies in the name of history, culture, nationalism, and communal pride … tough to come out of the mud.

    • HEY NAEY, NO WE ARE DIVIDED DUE YO A COMMUNAL RELIGION, AS MULLA RELIGIOUS BOOK SHARIA BANS MULLAH WOMEN TO MARRY HINDU BOYS, HINDU BOYS ARE LYNCHED BY MULLAHS OF GIRLS FAMILY FOR THAT, DO YOU KNOW THAT WISE NAEY???

    • The British left 7 decades ago Mr Naey – let us stop blaming them for recent, Indian made problems. Or shall we say Hindutva made problems. Additionally, Hindu Muslim antagonism has longer roots and predates the British entry into India.

  17. The problem is that love jihaad has become a major issue in many parts of the country which is not shown by most media due to less trp value. I am not saying that people of two different religions shouldn’t marry each other. The thing is the Muslim faction which does this change their name to Hindu names to trap Hindu girls. So the message should be instead to be aware not boycott tanishq

    • The majority of Indians have arranged marriages. Free marriages are very rare, and you are making propaganda with rare things. Your behavior reflects Hindu insecurity and inferiority complex. You do not behave like a confident majority, you behave like a minority.

      No Muslim family would encourage their boy to marry a Hindu girl. Most today would have a negative perception of Hindus and they see them as fanatic, hate filled junglis, prone to mob rioting.

        • I am the staunchest anti-Nazi.

          Please explain how I am a Nazi. Did I advocate putting Hindus in a concentration camp ? Or did I join a mob to burn their property ? Did I join any gang rape of Hindus ? Have I asked anyone else do to these ?

          I only said today Hindus have become the worst community in India (they were the best community once) and they are taking India down. You should say the same.

          Avoid writing in capitals. It shows poor form. Contest what I have written.

          Why is it you demand only a ban on me ? And not on the 95% of Hindu Nazis who write here ? That sounds very Nazi to me.

          It means I am the best writer here. No one can refute me, so you ask for a ban. You are pathetic wretch like the rest of them. You should be ashamed of yourself.

      • Dear Moderators,
        This is my earnest request to you that this commenter, namely, “rasgolla”, should be banned from commenting for spewing venom and showing utter hatred against the Hindu brethren and the Hindu religion, almost always. His present comment as above is one such example. The indecent words and the language that he uses for this purpose are simply unacceptable. Please have some in-house regulations for commenting at your site to ensure that non-serious commenters like “rasgolla”s who hide behind fake ids do not get audacious to utter their nonsense. They do serious harm to the human society by their irresponsible provocative commenting.
        I hope you would give a serious thought to my plea.
        Thank you very much.

        • Even the Hindu fascists are not trying to block free speech, so why are you ? What troubles you so much ? What are the indecent words I have used ? I challenge you to cite an expletive.

          And if I am non-serious, everyone can ignore me. But what I say is very serious, you cannot refute, so you want censorship.

      • DEAR ROSGOLLA,

        HAHA J0KER,

        TIME IS UP FOR YOU TO CHANGE YOUR FAULTY CONFUSED ABB00, THIS IS YOUR FAULT LINE, INFORM YOUR BURQAH CLAD M0M AND GET MENTALLY REHABILATED.

        THIS IS U ONLY SOLUTION.

  18. This whole issue is not even about religion anymore. All these comments about ‘love jihad’ and showing a Hindu daughter in law instead of a Muslim one wreak of sexism more than religious bigotry. This assumption that a woman can be fooled by anyone or that her identity comes from her husband or in-laws or is at their mercy simply exposes how the society views women even today. Women in general are not gullible fools or less intelligent than men that they can be simply lured by anyone! They do have the intellect to decide for themselves, as well as the right to make their own choices and can very well retain their own identity. The law of the land gives women this right – whether it’s a Hindu woman or a Muslim woman! Wake up to this fact and get out of this sexist mindset!

  19. This whole issue is not even about religion anymore. All these comments about ‘love jihad’ and showing a Hindu daughter in law instead of a Muslim one reveal the sexism existing in our society more than religious bigotry. This assumption that a woman can be fooled by anyone or does not retain her own identity or that her identity only comes from her husband or in-laws simply exposes how the society views women even today. Women in general are not gullible fools or less intelligent than men that they can be simply lured by anyone! They do have the intellect to decide for themselves, as well as the right to make their own choices and can very well retain their own identity. The law of the land gives women this right – whether it’s a Hindu woman or a Muslim woman! Wake up to this fact and get out of this sexist mindset!

    • MADAM PRIYADARSHINI, HAD YOU HAVE KEPT SOME SENSE AND KNOWLEDGE IN THIS PARTICULAR MATTER.

      THE ISSUE IF FULL FLEDGED RELIGIOUS BAD CULTURE OF MULLAHS AS IZLAM AND RACIAL SHARIAT BANS THEIR WOMEN TO MARRY A HINDU BOY AND THEY FOLLOW THIS HATE DITAT OF FAITH, EXCEPT A FEW.

      THE PROBLEM IS HERE, THIS HAD GENERATED MANY KILLING OF HINDU BOYS FOR FALLING IN LOVE WITH MULLAH GIRLS, ANKIT SUXENA, LYNCHED IN DELHI MAIN ROAD IN BROAD DAYLIGHT BY HIS MULLAH GIRL FRIENDS FAMILY, IS JUST ONE EXAMPLE, YOU HALF SENSED SICK SECULAR WOMEN SPEAK A LOT WITHOUT ANY KNOWLEDGE.

    • MADAM PRIYADARSHINI, HAD YOU HAVE KEPT SOME SENSE AND KNOWLEDGE IN THIS PARTICULAR MATTER. ONLY DIRTY COMMU-NEECHES LIKE YOU SHOUT LECTURES WITHOUR KNOWING ANYTHING FOR PROPAGANDA.

      THE ISSUE IF FULL FLEDGED RELIGIOUS BAD CULTURE OF MULLAHS AS IZLAM AND RACIAL SHARIAT BANS THEIR WOMEN TO MARRY A HINDU BOY AND THEY FOLLOW THIS HATE DITAT OF FAITH, EXCEPT A FEW.

      THE PROBLEM IS HERE, THIS HAD GENERATED MANY KILLING OF HINDU BOYS FOR FALLING IN LOVE WITH MULLAH GIRLS, ANKIT SUXENA, LYNCHED IN DELHI MAIN ROAD IN BROAD DAYLIGHT BY HIS MULLAH GIRL FRIENDS FAMILY, IS JUST ONE EXAMPLE, YOU HALF SENSED SICK SECULAR WOMEN SPEAK A LOT WITHOUT ANY KNOWLEDGE.

    • HEY MULLAH, COME OUT OF YOUR RACIAL IZLAMIC MINDSET AND THROW RACIAL SHARIAT TO TRASH, WHICH BANS YOUR WOMEN TO DISREGARD HINDU BOYS FOR GETTING MARRIED, TEACH YOUR WOMEN TO DISREGARD IT TOO, THEN COME HERE TO TALK, NOT BEFORE.

      • Hey disciple of Babu Bajrangi & Adiyanath !

        Come out of your crazy Hindutva mindset and throw Hindutva to the trashbin. We are talking of an ad that demonstrates the possibility of the 2 communities living together in amity and you veer off at a tangent. Inspired no doubt by your itchy testicled heroes such as Adityanath and other exemplars of North Indian “wisdom”.

  20. Faiyaz, I agree with you. I don’t know why they take it so seriously. It is just an ad. I know it’s wrong that one should not display such ads for sake of one’s own profit. I hate very much hearing “LOVE JIHAD”.They don’t raise their voice against failure of the present central government. They didn’t speak even a single word for intrusion of PLA in India against BJP government. They remain engaged only in HINDU-MUSLIM. It’s too much. Stop doing HINDU-MUSLIM. INDIA is suffering downfall in all cases only because of a few NONSENSE POLITICIANS and ANDBHAKT.

  21. I noticed something. About a fictional Hindu-Muslim advert of a couple, there are over 300 posts by outraged caste Hindus. About the rape and murder and cremation of Hindu Dalit girls by caste Hindus, there were 10 posts in The Print.

    I wonder why.

    Hindu men consistently hit the news for rape in India. They rape 8 year old girls in temples, they feel entitled to gang rape Dalits, and Hindu men march in support of rapists, and Hindu ministers garland rapists. If Hindu girls get this kind of treatment – from upper caste Hindus – why would Hindu girls want to marry them ? It is as simple as that. If Hindu girls do not want you for these reasons, why would girls from other communities want you ?

    In Hindu families, if a couple has a female infant, there is pressure to indulge in infanticide – even foeticide. This is highest amongst Hindus in north India, and lowest amongst Muslims. No woman likes to kill their baby. A Hindu girl might figure that her children who maybe female would be safe in a Muslim family.

    So my suggestion to Hindu men is there is no ‘love jihad’, you need to to fix your society, cut out the foeticide, infanticide and rape, and stop parading in cheddis with swords, because it puts off Hindu girls.

  22. We need to take into consideration the kind of cases Muslims are targeting Hindus to convert. If the cases are perpetrating the crime of forceful conversion, I don’t think in that light this ad will not be well received. Advertisers need to measure the pulse of the people and such ads where the messages want to bring in ‘change’ have to depict what is close to reality out in the base. Otherwise it is bound to boomerang

    • ‘such ads where the messages want to bring in ‘change’ have to depict what is close to reality out in the base. Otherwise it is bound to boomerang…’

      Such ads should ask for changes in Hindu men, tell them not to wear khakhi cheddis, beat up minorities over a cow, force girls to abort female foetuses, or gang rape 8 year olds in temples.

      The problem is not Hindu girls, it is the Hindu men. They have become progressively junglis since the British left.

  23. “Love-Jehad” is a phrase first used by a court in Kerala. After that case that involved love (allurement) , brain-washing and conversion, terrorism
    etc, the term has acquired tremendous popularity in India due to the truism it conveys.

  24. Delete this type of videos this is absolutely anti Hindu activity why not taken a Muslim women in the place of Hindu women with Hindu family because Muslims fires on that but Hindus are ready to accept anything change your thinking this is Hindu country jai hind

    • Dint you saw the movie on Disney ‘ Khuda hafiz’ wherein a muslim girl marries a hindu boy.

      For god’s sake stop this nonsense we are in 21st century and PPL are going 1000yrs back…

    • If they show an ad of a Muslim girl with Hindu in-laws, they would have to portray them asking to abort her foetus because it is female. Is that what you want ? Showing off your Hindu traditions ?

  25. Dear thomas,
    If you would have known the situation in Indian than you wouldn’t have said these words of being intolerant. Muslims majority in South India target brahmin hindu girl and various others girls as such and then they never get to see their family ever. Either they are sent to the Isis people or made a child bearing machine to increase their population. The Muslim men who does that gets rewarded with money on the category of girl they trap in their love affair. There are some muslim families who are not like them but majority has this mentality and this ad showcases that all will be treated well even if you marry a Muslim which is not true. Women’s are innocent they can get carried away by this thought and it is eveyones responsibility to look after the mother women in our nation to not fall into such trap. Hence we are against this ad. I request you to know the depth of this matter before coming to a conclusion right away. I too have worked with Titan company limited but when things are going in wrong direction one must try to stop it. Hare Krishna

    • Subramaniam Swamy’s daughter married a Muslim and became Muslim. She speaks like a balanced person, but Swamy became demented ! The daughter must feel embarrassed to have such a father.

  26. Marrying a Hindu girl or any non-Muslim girls is Halal for Muslims. Their Allah gives them a safe ticket to heaven. But for a Non-Muslim man to marry a Muslim girl, is Haraam, and their Allah gets angry over that.

  27. Hah you may say that because you don’t know the actual truth my son….
    Every year hundreds of hindu girls get convicted to Islam forcefully and if anyone denies to convert they kill them brutally…
    Radicalization among indian muslim has grown… especially by Turkish,Iranian and Saudi Arabian muslims and spreading hate against non muslims especially against Hindus, buddhs, Christians and Sikhs…
    You won’t have problems against muslims until they becomes your neighbours and if you don’t know anything you better not interfere your butt in this matter
    Have a good day🙏

  28. To cut the long discussion short….. Let titan make a an advertisement, showcasing a muslim girl in a Hindu family… It will pacify the idiotic discussion. Hardly matters if the girl (model) shown in the current ad is muslim acting as Hindu and in the new one to be made, would/could be a hindu acting as muslim. That should be fine with undue irritations!

  29. Did not expect a huge brand like TaTa Tanishq to buckle , it’s an ad promoting secularism ( in fact sure no one would have cared ) just ‘coz it shows the bride as a Hindu!! , as a nation we are veering towards insecure times ,jab miyan biwi razi toh kya karega pandit aur kazi

  30. Instead of arguing whether its rights or not just answer one thing – Does the ad have iota of truth in it or its just a fanstasy.

  31. I Don’t believe in year 2020 when there is a lot of things to fight for we are fighting for Hindu-Muslims. People who are disliking are fools who dont realize its normal to have an ad which brings some sort of awareness towards the society. On social media we should promote peace and harmony and should try to reduce the gaps between Hindu and Muslim and should truly stand by each other. Muslims dont want Hindus to change their religion nor Hindu’s want Muslim to change their religion. People should really grow up now and its high time that we stop talking about religions and start discussing about development of this country. Jai Hind!

  32. Recent killing of a 18 yrs old Hindu boy who was a DU student was mercilessly killed by his muslim girlfriends brothers. Many Hindu women married to Muslims suffered more than had they married in their own faith as their Muslim husband was already married with kids or later married another women as 4 wives are allowed as per our communal laws for Muslims. Many cases have emerged where Hindu women are beaten some till death for not converting. I bet people who call themselves secular won’t allow this in their own home.

  33. Really? Even after all that the US has done to blacks, starting from the Confederates and continuing upto Trump? Pot calling the kettle black ( pun intended)

  34. Hello to anyone reading this, I felt that the ad was pretty wholesome I personally can’t understand the backlash that it is receiving and the toxicity in the comments here. Some years back the people in my country weren’t like this, they were humane sure there were some bad Apples and my country had issues but which country doesn’t? I remember things were decent. But ever since the saffron brigade came to the scene with their chest thumping and shit shoveling things have started to go down hill. Because of them these filthy scoundrels we see around us spewing hate have crawled out of the crevices and have hijacked the mainstream. It is the saffron brigade that have given these filthy, filthy beings a voice and a stage. If you think all Hindus are like these sub human dirt bags then you are mistaken. I am an atheist from an atheist house hold born and brought up in india. I have a lot of hindu friends all lovely human beings, nothing like the cretins you see here. These are fanatics, they don’t represt the Hindus in my country, these hard liners are brimming with shit up to their necks hell bent on destroying our Indian society and giving a bad name to my hindu brotheren. There’s only a handful of them one can only hope if they’d just change their minds and be more human or simply die. I wish things would go back to the way they were before 2014, a lot less political, a lot more peaceful. A time where Hindus didn’t act like Islamic jijadis. But I highly doubt that this will happen the saffron brigade is here to stay and destroy our country and we can only sit and watch. I would like to repeat these hindu fanatics do not represent their entire hindu diaspora, most of the Hindus that I know are decent human beings these you see her are sub human filth and trash and I hope they would just disappear.

  35. As a Indian Hindu I want to be angry with your comment for calling all of us bigots but I can’t. The truth is at present, the loudest voice is that of those bigots. Anyone expressing an opinion to the contrary is anti- national, pseudo-secular, lib-tard, commi etc etc. You can’t even engage in a sensible evidence-based rational discussion with these guys. When they cannot counter your argument they we resort to name-calling. I mean children are more sensible at this point. Political parties encourage divisions in the society for their vote bank politics and the stupid population thinks they are spreading holy gospel. Most Politicians don’t have any public interest, Their only interest is I, me and myself. Those are the wheels indian democracy is running on. Ofcourse democracy is a joke, what else can you expect when 90% of the population doesn’t even understand the concept of democracy!

  36. Why do brands even try their hand with all this nonsense (and fail miserably)? Nobody cares about your ad. Just give a 5% off, or remove making charges, or run a lucky draw contest to win a Maruti car, and be done with it. Now say goodbye to your festive season sales digures as you have ended up offending (though unintentionally) the majority Hindu population that buys gold around this time of the year.

  37. Anyone who thinks this ad is offensive are the real threat to the country. This was clearly made in good taste. By the looks of this backlash and these comments, I don’t think there’ll be harmony between religions any time soon and that frustrates me. In my opinion religion is the poison that promotes all sorts of outdated bigotry and hatred whichever it may be.

  38. If muslim women were married to a hindu men , then all their community will torcher the Hindu men , even if a muslim girl who found with a hindu boy out side then every muslim will go and ask about their relation and scold the Muslim girl and beat the Hindu boy, this is going on all the state of telangana mostly , their muslim girls are not even allowed to show their faces in public places -so that a hindu person can see her face , that was their fucking mentallty and they show that they were secular (the best joke ever) , this is all promoting the “lovejihad’ , they are not even respect their women , they only need women for sex and for coocking

  39. If muslim women were married to a hindu men , then all their community will torcher the Hindu men , even if a muslim girl who found with a hindu boy out side then every muslim will go and ask about their relation and scold the Muslim girl and beat the Hindu boy, this is going on all the state of telangana mostly , their muslim girls are not even allowed to show their faces in public places -so that a hindu person can see her face , that was their fucking mentalty and they show that they were secular (the best joke ever) , this is all promoting the “love jihad’ , they are not even respect their women , they only need women for sex and for coocking

  40. Instead of withdrawing the Ad, company should have put forward another Ad, wherein a muslim girl gets to celebrate Eid in a hindu family, but we all know what would happen then, with current scenario they are getting boycotted but if they were to go by my idea, the creative head of the Ad would have his head chopped, so secularism is actually a 2 way street, and we are in 2020 where 22% of the population still are called as minority and every politician and activist is working to please them.

    • They could make a realistic ad for you of Hindu in-laws forcing the pregnant Muslim girl to abort because the foetus is female.

  41. Ah!! So many things to fight for the corrupt nation the blind media the brainwashed nation the dipping economy the brutal officials ..but we are confined to the narrow roads of religion ..rise above it every religion is equal it preaches love and harmony.. stop holding the flag of religious chauvinism.

  42. So you guys are saying, a hindu daughter in law in a muslim household will suffer, is destined to suffer and there is no other way? There are no muslims who would respect the daughter in law’s religion, and not ask to convert and even go to the lengths to even celebrate the baby shower in Hindu tradition? And you call “that” as Love jihad??? Sigh.
    And you guys keep saying, what if it happens the other way?. Yes what if it happens the other way. If a Hindu guy marries a muslim woman and not ask her to convert and the Hindu family celebrate the baby shower in muslim tradition, it sends the same message only. It doesn’t make any difference. And anyone getting triggered over that who didn’t get triggered over it is retarded just like most of the commenters here.
    Take it for christian bride or husband in a different religious household as well. As long as they don’t ask either of them to convert to their religion and celebrate the ritual of the bride’s religion as well as the groom’s, it’s still progressive. And only retards would get butthurt over it.
    I’m not denying the existence of forced conversion. It’s real. But you can’t deny progressive minds either.

    • Dear progressive mind- don’t be a fool.

      Ask yourself a simple question; all these ad agencies run by Muslims, do they show the alternate scenario where a Hindu family is celebrating a Muslim daughter in law? Muslim groups will not allow that. It’s called the indoctrination of the weak mind; yours in this case!

      • Dear Trump,
        I understand the concept that my behaviour would be a reflection of yours towards me there is nothing wrong in that. But I cannot, for the love of God, support the concept that my morality is a reflection of your morality, cause the day the mirror shatters you will be left with no morality. I understand and accept that there are bigots among muslims just like any other religion, but that doesn’t mean that I will stoop to the level of their bigotry and give up on my personal morals and ethics. Our values should come from within us and not be dictated by outside forces.
        If this makes me a fool, then let it be. I’d rather die defending my foolish ideals rather than live to see the death of my values.

        • Excellent, hard-hitting comment Mr Deepu ! This Trump, like the other fascist bigot in Washington DC has been duly stumped by your unplayable delivery!

          It is mind boggling indeed that in 2021, even educated Indian Hindus have fallen prey to the machinations and manipulations of the fascist, Nazi thugs of Nagpur. It is today impossible to even talk of Hindu-Muslim amity without the forces of Hindutva behaving like the Taliban of Afghanistan. One could excuse the Afghan Taliban as being a bunch of illiterate, unemployed peasants who did what they were paid to do. But the fact that educated Indian Hindus behave like this Trump character here is truly cause for concern.

          Looking forward to more comments from people like Mr Deepu and Mr Gladvin Joshy.

    • Let them show muslim girl married and her baby shower in hindu households and his happy they can be… Can they
      Secularism no one way traffic

  43. May be people are hurt about not showing what happens to the Hindu girl after the function…she will be forcefully converted to Islam and beheaded if she refuses…

  44. Ramgopal the guy who was tortured in delhi. No need to tell but secularism cannot be a responsibility for a single community. #AllLiveMatters

  45. Quite sick & tired of ads based on misconceptions about family traditions,religion,culture,KJo’s family dramas,Ekta Kapoor’s melodramatic serials….time to move on AD WORLD….. Need some ads which highlight the value,taste,aesthetics,price,design of the product….

  46. Every person is having the right to anything or believe any religion in our country there no way you can violate the right even in marriage or advertisement also.

  47. Every person is having the right to anything or believe any religion in our country there no way you can violate the right even in marriage or advertisement also

  48. Majority of minority communities they didn’t listen to the Parliament debates on CAA and caused lots of hardships in Delhi by blocking roads. In Bangalore they caused terrorism.
    Throughout the world in all airports r they r viewed with suspicion. Tanishq should be asked to withdraw the advertisement.

  49. Muslims r uneducated, more conservative and listen to Mullahs. They didn’t listen to the Parliament debates on CAA and caused lots of hardships to Hindus in Delhi by blocking roads. In Bangalore they caused terrorism.
    Throughout the world in all airports r they r viewed with suspicion. Tanishq should be asked to withdraw the advertisement.

  50. “हिंदू तेरी कब्र खुलेगी AMU(Aligarh Muslim university) की धरती पर” this were slogan in protest for cause of national integrity in peaceful anti CAA protest.
    After slogan students shouted, Allah ho akbar.

  51. Sick mindset has no cure….
    They are ok with Khudha Hafiz movie wherein a Hindu boy marries a muslim girl but if it’s opp then they call it Love Jihad… rubbish ppl

    • Ok, in that case, why don’t you welcome a hindu sons in law for all the women in your family & demonstrate what you are trying to preach??… Afterall, charity begins at home!

      • It isn’t a science theory to present you some proof! It’s about what an individual needs. If you are not aware about what is written in the Constitutional rights go read them and then defend your point!
        As guess secularism needed to be coined as a subject in schools to make people understand what it really is!

    • dude just day before yesterday , rahul hindu guy killed for having a muslim girlfriend in delhi by girls relatives and friends. so gyan mat chodo. secularism ka thekra hindus ne liya kya bas ?

  52. It is clear they wanted to provoke and see the reaction in this highly charged time. But fear and hatred of others ( by race, religion, language etc) is timeless and will continue forever. No amount of preaching or ad can remove this.

  53. The writer has spread wrong information. “‘Love jihad’ is a term coined by Hindu extremist groups”
    The term Love Jihad was coined by Christian groups in Kerala not by Hindu groups.
    BTW, Kerala Catholic Bishops Council, Hindu Groups, Sikh Council in Britain, Kerala High Court, NIA , British Human Rights groups have all acknowledged a pattern of luring with love to convert to Islam in these cases.

  54. Those who think it is an issue find the divide as an opportunity. You are making more holes to drain the water from the other. Can’t you see the boat is sinking?

  55. Just stop having perception and there will be no love jihad. Stop being a hypocrite becoz you won’t boycott the add if there was a muslim daughter in law of a hindu family

  56. Just abt a week back a 18 yr old Hindu Boy ‘Rahul’ was thrashed so brutally that Doctors couldn’t save him!!! This boy was killed by Muslim family just because he was dating their muslim daughter…in another incident a while back, a Hindu boy was cut n slit by Muslims coz he wanted to marry their Muslim girl & all this happened in d heart of India’s capital Delhi!! When it has been a Historic Dirty Truth that over 95% of Indian Muslim population has been a FORCED Converts of Moghul rule which has still not gone out of muslims in India tdy Then Tanishq can’t play Innocent card in such cases. After Movies, now this Islam PR machine is infecting Advertisements too….good that such one sided Love Advocates r being identified & called out.

  57. Very beautiful Ad of Tanishq. It is showing humanity is great and does not matter whatever the religion is. We have to treat the women with love and respect.

  58. I’m with Tanishq. I don’t find any myths in their and I strongly believe and support celebration of together beyond then the religion.
    Jai Hind. Jai Bharat.

    • I am with you Indian !

      It is much better to celebrate togetherness than division and ahte. Alas, Hindutva ideology seems to have penetrated even into the households of educated Indians. I now see hate where there was none.

      One hopes that these dark forces of Hindutva fade away. Should they gain morre footing in the country, India will become a Hindu mirror image of the Islamic Republic of Pakistan. And we all know what happened to that country …

  59. I don’t understand, why are Tanishq is showing a Hindu “daughter in law” to a muslim family and glorifying it?

    Why dont they show a Muslim daughter in law in their Advertisement with a Hindu family?

    After all every body knows that they can say anything and they can do anything by *Insulting Hindu Sentiments* and Hindus will be *Silent Impotant Viewer*

    • They are showing that the Muslim family is engaging in a Hindu festival for their daughter in-law. If anything, this could be offensive to Islamic fundamentalists. IDK what offends Hindus here? That your daughter is not your property and she can choose for herself?

    • See, if a Hindu guy married a muslim girl, and celebrated the baby shower in the Muslim tradition since the daughter in law is muslim, it would give the same message. Would you be triggered at that as well? Stop being a hypocrite. The ad definitely didn’t show any conversion. The girl stayed hindu after marriage, moreover the family in the ad even decided to celebrate the Hindu ritual. Which would definitely cause a backlash among their own community. So the ad was definitely progressive. It’s just the thoughts of people that are backwards.

      • Excellent comment Mr Gladvin Joshy !

        You elegantly expose the hypocrisy of the Hindutva crowd. Sad that India is slowly degenerating into a Pakistan. Catalysed as it were by the fascist forces of Hindutva which even educated Hindus think is the same as Hinduism.

    • This is the best proposal. Let the company quickly oblige. Otherwise it must offer apology to the majority Hindu society. This thing can’t be tolerated by Hindus who are traditionally liberal.

    • People who tweeted including Kangana were silent on Hatras rape case. What kind of society we are leaving for coming generations ?

      It’s mere an ad and how one thinks shows current condition of India. Yes they are right what Congress could not do in 70 years BJP has done it in 7 yrs. Hate at its peak ! But every thing that climbs up falls one day.

  60. What kind of people do we have here? Ranting over an advertisement. Companies do advertisement to sell their products, not bcoz they are pro-religion or anti-religion. Everybody is out of their senses!!! I wish all the energy was diverted to a better cause.

    • Tell it to yourself when a muslim girl marries a hindu boi, Muslims term her non muslim.

      Hindu girl marries Muslim boi, she has to either get converted or killed

    • Will you be so liberal if it is Shown the other way i.e a Muslim daughter in law in a Hindu family? Fake and sick minded people who want to kill others by declaring fatwa are teaching others how to respect other religions.

  61. You are saying why not the other way round….see non Muslim girls are more liberal more secular and less rigid while Muslim girls are more orthodox thinking they are from some superior sect so they rarely convert for inter car marriage.Same is true for brahmin girl and dalit boy.There is nothing like love jihad…it is an imaginary shosha a hoax
    .

  62. This is a strong message to, Ratan tata to blindly love his country man, and give 60% of his turnover, /revinue to charity and to stop praising his employees.

    He had been feeding a snake

  63. Such hatered never occurs in comments and Twitter never trends if a hindu man marries a muslim girl…?

    Such a hyppocracy?

  64. High intelligence under this Add preparation to promote Love Jihadi and covert Indians into Islam. They fund these add agencies secretly to utilise for religion promotion. The Govt. must be vigilant.

    • What do you mean by indians to islam? India is not only for hindus, muslims or people belongs to any other religion. By constitution it is secular. Also which part of the ad makes you think that she is converted. She is dressed like a south indian hindu women. It’s not necessary to convert to any religion for an interfaith marriage. Also marriage is nothing to do with religion. Just have some thoughts before writing such comments.

    • People like you are the reason behind this hatred in this secular country. But your thinking or imagination will not make a thing like it…so plz stop spreading this nonsense..

    • People judge others till there they can think. And I think you just have this much of thinking ability to think on such a cheap level..Feeling sorry for you..

    • A Muslim man can marry four women and surprise is that if all of them would be Hindus , the Government has no law against it and neither any hindu religious leader will pass an order.
      But A Hindu man can marry only one , and even that one can’t be muslim, CAN A HINDU MAN HAS RIGHT TO MARRY FOUR MUSLIM WOMEN ? No, that is where impartiality by Constitution makers was made ! But the Government has no courage to do this. The law of equality must be applied and hindu man must be allowed legally to marry four women with legal protection.
      HAS THE GOVERNMENT GIVEN RIGHT TO MUSLIMS TO MANAGE INDIAN WOMEN BY GIVING THEM SUCH EXTRA RIGHT IN OUR COUNTRY’S. EITHER GO AGAINST IT OR GIVE ALL EQUAL RIGHTS.????

      • Thakur, dont be jealous. Research the reason for multiple marriage. In future, 50 women will have 1 man as the female ratio will be higher.

      • Idiot. How many Muslim men have married four wives. How many have you seen. You are not bothered about muslim marrying more than one but you are not able to.

      • Why allow hindu man to marry 4 times and make the population multiply at 4x speed ? Why considering women as mere object which you can collect in any number ? Better to ban the law of 4time marriage among Muslim men.

      • Why allow hindu man to marry 4 times and make the population multiply at four x speed ? Why considering women as mere objects which you can collect in any number ? Better to ban the law of 4times marriage among Muslim men.

      • Thakur Ji, you are right in demanding equal rights to all people, if that’s what you implied from your statement; but I definitely don’t think you could question someone’s faith and confuse that with administration and its policies. Here, the number of legal marriages pertained to either a Hindu or a Muslim, is solely based on the Marriage acts of respective religions. If you feel that you have an advantage just believing in another faith, feel free to adopt a new religion. But that would never give you the right of ranting on social media about someone else’s privileges. And another thing, if there actually exists an idea case of a Muslim marrying 4 Hindu girls on the newly circulated “Love Jihad” it just proves that they’re are more people without common sense or basic education or self respect; if any other case the administration should be willing to prohibit and come forward to solve such matters on the discretion of the people involved. That’s how complicated matters are in our country. Try to understand it or else refrain from thinking but please don’t brush up political and administrational crap which you are unaware of in your first place.

      • I don’t understand. Your objection to to muslim man having 4 wives is equality? Really? How about you talk about the predicament of 4 women? May be then you’ll be taken seriously. It seems like you are not worried for what is right and what is wrong, but are jealous that you can’t have four wives while a muslim man can? Man you have to get your priorities right😂😂

      • Thakur Shreekanth Rathore Saab: You bray:

        “.. A Hindu man can marry only one ..”

        I guess you had forgotten the story of Dilawar Khan and Aishya Bibi, better known as Dharmendra and Hema Malini.

        Also, please take a trip to say Tamilnadu where you will find an institution called as “chinna veedu” which in Tamil literally translates into “small house”. This is an arrangemnet whereby a somewhat successful, middle-aged man, not content with being thrashed by wife # 1 and not learning from that, decides to hitch himself to wife #2 . Of course, our intrepid hero has the foresight to keep wife #1 away from wife # 2 to prevent thermonuclear explosions and hence gets the latter a separate house which is the “chinna veedu” I refer to. Incidentally, the chinna veedu or “small house” may often be bigger than the primary house but that is another titillating discussion – all sorts of puns intended here !

        Another thing Thakur saab. Polygamy is actually highest in tribal communities and little can be done to stop that.

        But in any case, I suggest you take a trip to the village of Fattepur in UP where polygamy among Hindus is rife, see the article “In this UP village, polygamy is the key to respectability” at
        ref: bit.ly/2SPAVJZ. The horny men of Fattepur are a very pragmatic lot – they keep a wife in the village and another one in the city where they work ! In some cases, they even have 3 wives.

        Takaur saab: I guess you need to revisit your claim “.. A Hindu man can marry only one ..” Or better still why not move to Fattepur and try out the chinna veedu paradigm they have there ?

      • When you don’t know the actual reason, then you shouldn’t talk. Its not related to constitution of India but it is difference in religious point of view.

  65. Well this is just an Ad that shows an Hindu girl with a Muslim boy, and apparently it’s a crime … What about all the movies across India and in multiple languages where Hindu men love and marry Muslim girls that’s has been fed into every house hold across multiple decades … 🤔 Food for thought

  66. Political parties need continuous enmity and low intensity turmoil to keep their base energized against a common enemy.
    Muslims in India are that common enemy that brings Hindus together. In reality there are no real problems created by Muslims, it is insane to think that 85% population can have any threat from Muslims. Muslims live in their ghettos and do not much interact with Hindus except for business/commercial reasons.
    The biggest problem is that this low intensity hatred based politics has its own cost and holds back the progress of the country.
    Very unfortunate to see the level of interest in India in things that are meaningless and waste of time

  67. Alleged? Aaye din Muslim ladke Hindu bann ke shaadi karte rehte hai. Aur phir ladki ko either convert kar dete hai ya maar dete hai. Behnchodon, agar shaadi honestly ho bhi jaye, bacche kaun si religion ke hote hai?
    Sabko pata hai.
    Journalism chudwa rahe ho, inn sab khabron ki khabar nahin? Bhakk. Love Jihad is a reality. Tumhare sickular gaand mein ghuse ya na ghuse.

    • Search the jabed of your dad, grant dad’s.. Great grand… When you stop finding that’s where you’re converted

      Go get a dna test and help yourselves

    • मधुबाला और किशोर कुमार
      जरीना वहाब और आदित्य पंचोली
      सोहा अली खान और कुणाल खेमू
      संजय दत्त और मान्यता

      Nice Jodi 😁

    • See what your great religion says in dirty SHARIAH speaks about a your girl NOT to marry a Hindu boy, write a poem on that too PlG.

  68. Always, there should be multiple ads, one showing Hindu boy and a Muslim girl, another Sikh boy and a Muslim girl, then, another Buddhist boy and a Muslim girl then, Muslim boy and any other religion girl.
    Automatically, non- sense will go away from the society or people will fast come to acknowledge , who the odd man out or society is.

  69. Shame on Tata
    Now these corporates wanna start brainwashing Hindus too.
    Hindustan Unilever put in an ad making fun of the Kumbh mela.. why are Hindus soft targets to make fun of thiwrnrelifiok and then to sell them products.

  70. Respect and honor all human beings irrespective of their religion, color, race, sex, language, status, property, birth, profession/job, and so on. – Quran

    • Dear Atheeq, please read these sermons to that Muslim family who brutally murdered a hindu guy Rahul in Delhi because he was talking to the girl in their family . The funny thing is you encourage a Muslim guy marrying a hindu girl and converting her to your faith but you cannot tolerate a hindu guy marrying a Muslim girl. Respect is not a one way street but Muslims are not capable to respect other religions.

    • Don’t Miss lead Bro ….!! HISTORY IS WITNESSED …..How Your So Called Religion Of Peace …Had Done ! how many Atrocities and Mass Executions several by Muslim Rulers , and islamic religious preachers UPON
      OTHER RELIGIOUS COMMUNITIES … ….So.Don’t give misinformation ABOUT your religion Of Islam 😒😒😠

    • Brands like Tata bhi aajkal logon ko ungli karne mein lage hai. Sahi jaa rahe ho.

      Due to the current economic situation, most people are anxious and already on the edge and upar se sensitive ads thopaa jaa raha hai. Secular hota agar dono taraf se adla badli kar ke dikate is ad mein……problem isiliye hua kyunki yahaan par sirf ek side ko tolerant bataaya jaa raha hai.Mirchi toh lagni hi thi…..Thanks to the idiots at the ad agency and the approvers at Tanishq.

  71. Let’s Keep aside whether all Muslims stick to their islamic laws neglecting humanity or,only some of them do, because they are constantly brainfed by their funded
    religious people with shit, or else their faith for own religion and hatred towards others can’t be consistent( As even a single person can’t be predicted, may fluctuate by himself, proving the mindset of everybody of a community to be hatred is an endless debate, or, a conclusion will be just for a sake of concluding…)

    But the muslim religious leaders and activists who look after these mindsets to be maintained are the real problems behind this matter, and they are to be totally blamed here.

    This may be a propoganda stuffed with business strategies.

    (For those who comment there’s nothing to do with religion)-If it’s just another ad:
    But the irresistible thing is the irresponsible, neglected view on opinions or voice of Hindus by these ads, ad agencies and other stuff. They are cautious and keep Hindus emotions on the rough side… Because they think most of them will be tolerant or ignore them. But they never place other religions in these situations and take risks for issues raised by the pseudo-secularists.

    This is the (Pseudo)Secularism shown in this video.

    • Very well said man moreover i feel this is done on porpuse because controversy creates more sales this is the reson why were here right ?
      Same was done by calvin n klevin during divali

  72. Everybody get a life and live it without taking out twisted and unnecessary meanings out of things. Cleanse the poison within yourselves…. go do some actual meaningful work around you.

    • Wise words Ms Anna.

      Unfortunately, the poison that is Hindutva is here to stay in India thanks to the Modi worshipping middle classes. And even as they start selling their gold to make ends meet, lose their freedom of speech and turn India into a fascist one party state, they will still continue to vote for Prophet Modi and the Hindutva that he stands for.

      • Yes,we will vote for modi to wipe out the fake secularists and islamic jehadis from the country
        They are the real threat to india.people should wake up against them.

    • Wise words mr.anna,but the hatred against non muslims will prevail in india.Thanks to Muhammad and the blind followers of Quran who will continue their hatred agenda against every kaafir

  73. I don’t like Tanishq any more. Will never buy anything from this brand.
    One of the worst ad I ever saw…..
    Not expected this from Tanishq

    • Why will you boycott Tanishq Mr Abhay? Is it the product you don’t like or is it the ad ? Or is it your Hindutva inspired hatred of Muslims?

  74. When Hindus lived peacefull during Mughal period? Take example of Aurangazeeb , he forcefully converted millions of Hindus to Islam and imposed Jizya tax on non muslims , killed millions of non muslims especially Hindus , fortunately he can’t invade south. Pl remember the present Indian sub continent Muslims were Hindus once and converted to Islam during Mughal period.

    • Eachu: What has Aurangzeb (1618-1707) got to do with Tanishq in 2021 ?

      In any case, you get your history tremendously wrong. There are Muslims in Kerala, Tamilnadu etc. and their ancestors were not forcibly converted. Trade with the Arab world brought Islam to the coastal regions of Kerala and Tamilnadu and other parts of India. Whilst Islam of Mughal period can certainly be faulted for forced conversions and other atrocities on Hindus and Sikhs, that is hardly the case today. And the past atrocities cannot be hung as a millstone on the necks of the vast majority of Muslims in India who surely will not support such behaviour today.

      Pathetic indeed that you would allow these North Indian Hindutva monkeys to brainwash you.

      • Kili why are you trolling all the commenters on this forum? ‘North Indian Hindutva monkeys ‘? Careful, your deep-seated bigotry against North Indians AND Hindus is showing. Oh wait you didn’t realise that you are a bigot? Ooops!

        BTW – this Tanishq sub-brand – Ek-Atvam – uses the same ‘tva’ as Hindu-tva i.e. the state of being. To us Hindus, Hindutva is NOT an insult, no matter what Sashi Tharoor and co would have you believe. Hindutva is just the state of being a Hindu – and looks like you HATE Hindus for who they are. Clean your own filthy mind first then we’ll all talk secularism.

      • Then why in Pakistan and Bangladesh they are converting hindus forcefully? They are present day muslims only… Within last week 4 hindu guys were mob lynched coz they loved muslim woman… Why? Why they can’t be secular.. and in South india mostly are converts due to fear… And even in Kerala don’t forget that Portuguese Christians were brutal.. they did same thing in Goa… Most of the people in india is converted out of fear or poor circumstances.. in need of food or money etc. Be it Christianity or Islam.. but muslims are very violent and hate hindus.. there are many mini Pakistan in india where non muslim girls can’t go after sunset coz they will be killed and raped… Some places where not even in daylight.. no matter how much the place is crowed or alone

        • Ms Aina Akter: Since when did failed states like Pakistan and Bangladesh become role models for you? You must be a bloody anti-national !

      • If you are a mualim, you surely have known,and if you are non muslim read the Quran and you will know very much,will they support or not the holy war against non muslims

    • If Aurangzeb the Mughal leader converted Hindus to muslims then the whole india would be a Muslim majority now ok and then also u say he converted what type of common sense u people have. About jizya the tax was taken from only Hindus coz muslims would give their money in the form of zakat and these both would go into treasury not to Aurangzeb. History still says that Aurangzeb was a simple man who was Muslim Orthodox he lived like a common man never used the treasury of sultanate, instead he wrote Qur’an in the night and sold those to live his life. And this is written in indian history book the above statement ok. So now think about it and thank Mughals and other Muslim leaders at that time who saved indians from monghols especially sultan Alauddin.

  75. The sanctimonious garbage shown in ads is so far removed from reality. for those that are shielded from gritty, real world news by left portals that either twist facts or do selective reporting, these ads appeal to their “all you need is love” fantasies.

    How tone deaf do you need to be to run this ad on the same day that two different Hindu men, one in Bangalore and one in Delhi, are murdered by the families of their Muslim girlfriends? when people talk about the dangers love jihad people accuse hindus of not being accepting..

    When the muslim families murder hindu men that dare fall in love with their daughters, or carry out honor killings of girls that dare stray the path dictated by isIam, why doesn’t the musIim community get lectured about acceptance and religious harmony and world peace?

    Save your “love is love” garbage. that’s for normal people, not for fanatic communities whose madarsas put a bounty on hindu girls’ wombs.

  76. The sanctimonious garbage shown in ads is so far removed from reality. for those that are shielded from gritty, real world news by left portals that either twist facts or do selective reporting, these ads appeal to their “all you need is love” fantasies.

    How tone deaf do you need to be to run this ad on the same day that two different Hindu men, one in Bangalore and one in Delhi, are murdered by the families of their Muslim girlfriends? when people talk about the dangers love jihad people accuse hindus of not being accepting..

    When the muslim families murder hindu men that dare fall in love with their daughters, or carry out honor killings of girls that dare stray the path dictated by isIam, why doesn’t the musIim community get lectured about acceptance and religious harmony and world peace?

    Save your “love is love” garbage. that’s for normal people, not for fanatic communities whose madarsas put a bounty on hindu girls’ wombs.

  77. Sick of such ads bringing in religion, Hindu Muslim in particular, unnecessarily thrusting unity and “goodness” of Muslims. Why always the Girl is Hindu??? Has any one seen other way round. Will never even enter a Tanishq shop ever.

  78. Why no news or ad agency or even movie maker dare to Show the Reality of Muslims,and their dictatorship mentality in Middle East and areas where they are in majority. Where is the enlightenment concept for them. You guys are really afraid to call snake a snake.

    These guys are highly influenced from such states and their ideologies. I am generalizing but it’s reality just move to Kashmir and see their dictator behaviour towards Hindus. And their contrasting secular attitude when they are in Delhi. Do a case study on it.

    You Media, show your Power and Freedom to those who allow you. And bow before the Money and Power. I am afraid that this Partiality will lead our future to Nothing. And in rare case to Indonesia.
    While reporting, show the true, not the Show. We want real exposition, exposing Babad are good. But what about the Mullas, and Fakirs.

  79. Here we are one add is harming your religion your sentiments, how disgusting mindset it is. You don’t want react on GDP, border issues, Corona, rapes in India. BJP IT cell is making you bakts fools.

    • Really? You are lecturing us about hurting religious sentiments? You? Your ilk caused destruction in Bangalore because of someone insulted your prophet. A hindu guy was brutally murdered by his Muslim girlfriend’s family barely 2 days ago and you are asking us to focus on GDP ?

      • What happened in banglore , the people who did it should not be considered muslims as our Prophet (PBUH) wouldn’t have appreciated it either , a true follower of Islam will never do this , coming to the add, if the add wld have been in opposite way like a muslim girl in hindu family, I may have reacted the same way , but u know what it’s all about narrow minds , however , I will never say that the religion is in danger, get the poison out of mind , this js not the only thing whi h needs to discussed

    • How can we focus on our gdp when some people in name of protest destroy buses and cars, block roads and destroy India’s image and then foreign companies limit their FDI.
      The reservations discriminate against particular communities on basis of caste and religion.
      Also no surveys are being done to find if reservations is required or not.
      Some communities come on road when PEOPLE talk about doing surveys and giving reservations to only needy ones.
      In Democracy,
      Right of minority should be protected,
      In India the upper caste community denied of reservations for 70+ years is actually the minority in this nation if division takes place on basis of progressed classes or non progressed.
      In US and South Africa which are democracies the reservations like facilities are given to people of minority community.
      In India all communities have caste wise division in them.
      This is why even Buddhist have reservations for some communities and muslims too have reservations for some communities.
      So the caste wise culture difference is more prevalent in India even more than any religious difference.
      80% of upper caste communities come under EWS category as per online reports and assumptions.
      Even if not 80% we may surely say there are 20% people who are poor.
      Upper caste are 30%-40% of population of india.
      Or say around 40 crore.
      All unreserved communities are 100 crore.

      Now lets focus on those 40 crore.
      And if 20% are poor as per surveys and reports then 8 crore people are poor even in the most optimistic case to support reservations!!!
      But this means 8 crore people and many before have faced discrimination for last 70+ years but None of secular or so called Democratic elite comes forward to speak of it.

      Now talking about muslims of pakistan and bangladesh and afganistan being denied the citizenship,
      Now these counties are muslim majority and muslims dont face any or are less likely to face discrimination in these countries but Hindu, Buddhist and Christian people of these nations have faced discrimination in these countries.
      Also muslims in India have chosen to live in it and they did not face persecution and their population also increased but in the above 3 counties the population of hindu, muslims and Buddhist have only declined and thus India as per its culture to protect people protects the people of these countries who are likely to face discrimination.

      Also Muslim refugees don’t come here because of discrimination they come here due to poverty and that too illegally.
      Their ancestors made a nation for muslims,
      They left India and wanted to stay there thinking in India they will face discrimination buy India came to be one of good example of DEMOCRACY and thus these people who once did not trust India enter India illegally while the three religions that thought they will be happy in Pakistan, bangladesh or Afganistan actually faced discrimination and their population declined and they were forced to convert and thus India by helping them in only helping the religious culture of these countries survive and the no. of the refugees of the three communities is less while muslims are too much and letting muslims in will only harm Indians who need jobs and opportunity.
      Do note these countries are muslim majority and thus they protect muslims while other communities need help.

      I did FORGET to include in the three communities the jain and sikhs.
      Pardon me

      And do understand,
      India is made for Indians not for refugees and not all can be helped by India.
      We did help the weakest by this Law and the five communities were weakest and they were in minority so by protecting them we did not do bad with our people.
      But it would have been bad if we allowed crores of people inside our nation knowing fact our own people are suffering.

    • Why are you so concerned about GDP and nothing else ? GDP will bounce back no matter what. Certain issues need more concer. You are worried about bhakts, but not about jihadis, or are you ??

    • Lets reverse the gender and see what will happen,talking about harmony is fine,nobody has enough guts do that,all you can do is talk, you are pathetically good at pointing other people’s faults

    • What about Congress IT CELLS WHO ARE BRAINWASHING MUSLIMS AGAINST HINDUS AND OTHER RELIGION . ALL THE MUSLIMS HAVE GREAT PROBLEMS WITH MODI AND AMIT SHAH , THE CAN’T TOLERATE A HINDU ON TOP OF THEIR HEAD

  80. Please note that it isn’t a Hindu extremists thought about love jihad….As much as we hate it we are really sad and disappointed about such things Muslim people do. IT IS A FACT and not to be ignored. If not so, then why not show it other way round? Are you “brave” enough to show a Muslim girl marrying hindu and having this tradition followed?

    • A Muslim girl marrying a Hindu boy was shown in the film Bombay. There were a few protests from the Muslim community, but in general, most people were fine with the film.

      • Director maniratnam still have death threat because of that film, he faced attacks several times, one week ago a Hindu boy killed in ramanagar Bangalore, for loving a Muslim girl, who you people teaching secularism?

    • True we love Ratan Tata and his parsi community on the verge of extinction
      , only because they could not flight with radical muslims in Iran, they were 95 % in Iran now only.0.6 percent survived from muslim percicution, and,
      some of the refugees sought asylum in india gujarat, obviously its not Ratan tata, s brain behind such nasty ad it must be some rotten brain of some marketing manager

    • True we love Ratan Tata and his parsi community on the verge of extinction
      , only because they could not flight with radical muslims in Iran, they were 95 % in Iran now only.0.6 percent survived from muslim percicution, and,
      some of the refugees sought asylum in india gujarat, obviously it not Ratan tata, s brain behind such nasty ad it must be some rotten brain of some marketing manager

  81. It’s interesting how when UK PM speaks of ‘Grooming Gangs’, muslim men in UK wheedling young white girls, world takes notice of the menace.
    But when any Indian speaks about ‘Love Jihad’.. instead we are ridiculed as regressive and as conspiracy theorists, or deranged woolly headed.
    Now they’re subliminally propagating their agenda.. for us to learn to be ‘cool’ with it.

    • I don’t know much about the ad as I wasn’t able to view it but, I’m definitely boycotting this website!!! Promoting such news is according to me, anti-secular and going by the Twitter handles and the language used in the tweets quoted – these are nothing but a bunch of uneducated hillbillies. Love is just that – Love!!! Adding any prefix or suffix to love is certainly laughable and product of a psychotic mind.

  82. What nonsense???india will never ever grow whmith this kind of backward thinking.. why not?why can not they marry and celebrate festivals together??? Crazy Indians!

    • Priya, You will know the pain if you marry them they just want the kids in bulk and to increase their population but not love. Try to understand don’t bark or comment nonsense things.

    • Do Muslim Girls come to Hindus ? Keep eyes wide ? They call their act love ? But if any muslim girl will come to Hindus they will issue Fatwaz? I hope you do not support this ?
      More independent, Government should legalize all type of inter religion marriages assuring protection. But other religions social practice is to bring and not to give ????

    • Don’t forget you are also one of these crazy.you born indian shoud not comment Indians. these crazy people are showing affection towards muslims .but some muslims raised slogan to make all the world allah ka kingdom.think who are crazy.please dont blame india and indians while the world is honouring india.don’t think otherwise.we should never blame our mother.

    • Sis, they can’t closed the jatibad system, this is the big spit on their face. They thought their supreme in human and what they says that stone-writtng. They forgot we have constitution. The best way to answer them to be educated yourself.

      • Sayed – why not vote for the Uniform Civil Code then? Why do YOU live by Shariyat when you want to advise others to follow the Constitution and secularism and all that? We’ll talk when you decide to accept that ‘all are equal before the Constitutional law’. You cannot pick and choose your battles, bro. You will do your thing and we will also do YOUR thing – aise kaise, dear?

  83. What nonsense???india will never ever grow whmith this kind of backward thinking.. why not?why can’t they marry and why can’t they celebrate their festivals together??? Crazy Indians!!!

    • Why not show a Muslim girl married to a Hindu? Now imagine what will happen, btw a Hindu guy was killed by Muslims 2 days ago for loving their Muslim sister, similar case in Bangalore, first you should teach Muslims how to be tolerant

    • Only to get converted and to create a burgeoning Islam population ? and that’s the actual sick mindset of the other two religions that sucks. Until Hindus like you, who don’t imagine the
      magnitude of damage and impending hazard behind this and unless one’s family suffers from love jihad, it’ll be very difficult to understand the implications and pain. Will you be personally approve of such a marriage in your family? If you do so, you have gone bananas.

    • To celebrate festivals together, we need to respect each other. Islam doesn’t respect other religions and according to Muslims we are kafirs. Respect cannot be one sided. Recently a hindu boy was murderp by his Muslim girlfriend’s family, please reserve backward thinking sermons to Islamic extremists.

      • Honour killings are every where. It is not only related to religion, it is also related to cast. Tell something about too. Chale aaye H8ndu-Muslim karne.

  84. The point is that the storyline of the ad didn’t even require involvement of religion. The story line makes sense even if they show a mother in law giving gold to pregnant daughter in law as good luck charm. I don’t know why they want to force religion into the picture. Now suffer Tanishq

  85. Really sad to see the direction in which the country is going. No tolerance, no freedom of speech, more obsessed with religion that too in 21st century. A person spends less than 1 hour on religious stuff daily. Then how does religion define a person? Unless we realise that we are more than just a religion, we can not become a developed country. Let’s focus on seeing the good and positive things in everything. Ignore the negativity and hatred.

    • not true… to many people self realisation is the goal and they spend more than 1 hr to this end. misuse of religion esp. for political goals is the bane of the society. shall we remove the head just because someone has headache ??

    • Why do we need to tolerate such nonsense? Why must such ideas be one sided? Stop playing this secularism card.

      It doesn’t happen both ways. Only Hindus have to be secular. Why can’t muslims be secular and let their daughters marry Hindu men?

    • Why do we need to tolerate such nonsense? Why must such ideas be one sided? Stop playing this secular card.

      It doesn’t happen both ways. Only “H” have to be secular. Why can’t “M” be secular and let their daughters marry “H”?

    • True, I’m from South India & I’ve seen interfaith marriages between the two Communities where the bride’s were given freedom of religion. Instead of focusing on raising unemployment, inflation, climate change, plastic waste & rampant waste dumping, Indian youth sadly is more interested in Rhea Chakraborty, boycott tanishk, etc!!
      We are not blessed with freedom & rights. Our forefathers fought & bought it for us but not to see this kind of future for our country. Onus is on everyone to take the country forward. I wish everyone knew ‘preamble of India’!

      • I support your spirit – let us then go for Uniform Civil Code. Why do we have Shariyat in a country that has the ‘Preamble (of the Constitution) of India’? The problem is not GDP and climate change. The problem is that now we have cut through the one-way hypocrisy and sanctimony we were fed the last 70-odd years, where all the ‘secularism’ is the duty of only Hindus. We want REAL EQUALITY now, starting with Uniform Civil Code. Come out in such strong support when we demand that, and we will fully appreciate your sentiments. Till then keep your fake concerns on plastic waste and all this junior college hyperbole to yourself.

    • Don’t forget it is age old traditon .each and every nation in the world is following one or other religion even though it is majority christianity.it is also with bifircation.

    • We need more People like you!!

      We most certainly need your help to talk to the concerned Muslims who MURDERED, on the context of Inter-religion Love, Mr. Ankit, Mr. Rahul from Delhi and many more such dead men and bring them back to life.

      One sided Secularism is Not Required.

    • You have some serious issues with your language. You should be ashamed of using these words as you always praise to do the Bharatiya Sanskriti..

  86. This is all done by ruling party troll army. Dislikes are all rubbish. If this way it continues then what kind of hatred are we allowing to be spread. Absolute non sense.

  87. Why the hell people are making issues about religion
    We all are Indians . Don’t support and promote religious fanaticism
    Support Tanishq…. at least they make ads to show our unity

  88. let people of all religions live in harmony in this country but what i dont understand is why do they always try to show this extra love love towards muslims .how many times do we get to see in ads hindu christian unity or some other inter religion marriage..im sick of this hindu muslim bullshit now .stop patronising a specific religion and let everyone live in peace in this country .

    • Ladies like you repent after marrying the jihadists, it is then the life shows the fangs of falsehood of goodness of the fanatical muslims.

    • Dear sir,

      We are basically secular imbibed from our womb. Hence questions of safety of women in our religion from other belief does not arise. But in other aect they need numbers and their objectives is clearly defined in one direction
      But ours are too liberal and independent. Hence with the help of greedy attitude of some,leads to these havoc. Pls. Just see who is the ad agency which recommend to promote this ads. Because in order to gain money,they will go any extent.

  89. People get a Life. If you are up happy with yours then don’t make it hard for others. If you have any good ideas to give to the company production then coment or SHUT THE HELL UP.

  90. If this ad was vice versa, then all muslims would have problems. Yet we are not allowed to raise voice in the name of secularism. If we raise our voice we are called Bhakts. I support #BoycottTanishq this ad should be blocked in all media.

  91. WHY does the hindutva people have to spread hatred always among communities?? Sangh parivar and VHP, bajrangdal like organisations should be banned. They are really the terrorists, this is “domestic terrorism “

    • Why can’t they show a Hindu boy marrying a muslim girl ?
      Yesterday a Hindu boy was murdered by muslim girl’s family members , in Meerut a muslim boy changed his name and married a Hindu girl ,the moment she was able to know his real identity ,she was cut in pieces .

  92. After reading all the comments I failed to understand why we need to be judgemental on others life. Every one has thier right to make thier life decisions. Based on human to human interest. Religion caste creed is like some weapon to control people. Anyone can be bad or good. Religion can’t be a pretext to adjudicate. Either people grow up or live in this stupid ideological paradox and the let the country suffer.

  93. For haters
    If opposite way advertise shown they would have said why not show Muslim family accepting hindu bride…
    Basically these resist people are anyinationals

  94. Not in perpetuity, am I going to buy jewellery at all. I certainly don’t condone this however. But, if those women really want to suffer, then by all means, let them get a taste of the other medicine. It’s a free country after all. But, promoting this in an ad campaign wasn’t tasteful, considering how love jihad is not merely a figment of imagination, but reality, where Muslim families accept Hindu daughter-in-laws but not Hindu son-in-laws. Hinduism is the last surviving pagan religion, and I don’t believe such disgraceful women have the power to taint my faith.

  95. It’s just an ad ! If these commercials stir up a conflict, shouldn’t commercials on fairness creams too? Where they emphasize on fair being superior while dark skin inferior, racism is indirectly being promoted. Let’s be open to all aspects and focus on what actually makes sense.

  96. “Love Jihad” is not something that’s a myth, it’s a reality based on evidence of countless FIR’s, and real world examples. It’s also based on the very common practice of a non-Muslim spouse (often woman) being forced to convert to Islam b4 any marriage can take place.

    It’s also not a term of “Hindu extremists” as it’s often coined by Christians as well, who also face to the same issue of their women being lured by Muslim men who’re often already married, and give fake Christian or Hindu names to lure in non-Muslim women.

  97. Unity in diversity is what we have learnt born in this soil by everyone at every stage.All indians are my brothers and sisters is what counts first if you are true Indian.If we dont understand this and put it before our children tom.there will be no India no religion but division of each state based on religion.If thats what you need the most then talk off your bull shit raging fire against eachother that too based on just an add..as if its true..as if its happened…as if ts conveying you to break away and hate eachother just because of religion.Let me tell you this no religion teaches war or hatered against any religion nor does our constitution.Then why are favouring hate????No actually you all are right we must have blood groups in Bloodbanks with tags like hindu blood, muslim blood for a change or hindu farmer grown tomato and muslim region tomatoes, onion, etc..good idea!..We are not even humans yaar ..true.. because we have no religion, no constitution ,no values ,no respect of what our teachers once taught us moulding us equally irrespective of our backfmground or religion…as students as perfect responsible citizens for a bright India but rather just religious hatered..thats it.I am a proud Indian first and then a muslim.I go to my friends house who is a hindu and greet the parents with Namaste joined hands bowed head it never has lowered me nor has my friend felt in wishing my parents the same when she comes home to my place.It’s pathetic how you narrow minded people think and exist in this era???just think …how funny..all these harsh words ,bloody discussions and arguements just for a few second of an add..that never actually matters in real life..the real life troubles are to help portarying humnity and unity…to bring up the nation. .that who wants??-NIL..kindly go on..sorry i interrupted..if nothing you can think or give just forgiveme if you can.
    Vande mataram..Baharat mata ki Jai..well thats so lovely to say..as it doesnt change me..its beautiful..indeed..just like my country.Proud to be an Indian always!

    • Very well said, Do you think Tanishq will withdraw the add. It is also done for unity. Today Film Industries best stars are Muslims and so many faiths in their homes. All our wedding functions are mix of all cultures and proud of it.

  98. Towards the end of this article the writer has conveniently added the world “extremist” with hindu and “alleged” with campaign.

    Either this article was written by someone ignorant of the facts or by someone who supports anti hindu propoganda.

    Was it Hindus who burned public property over a Facebook post? Remeber Charlie Hebdo (murder of 12 over a cartoon)

    I have witnessed the alleged love jihad (multiple times) with my own eyes. It’s real and it will keep going on until we so called Hindu extremists take proper action.

    #boycottTanishq is not enough. It’s time to #boycottEverythingMuslim.

  99. Ad should ne banned with immediate effect. My prediction, Tanisq business will be lowest of all time in next 3 months.
    Next time the board should be proactive for sensitive ads in future.

  100. It is Media and sickulars who love anarchy and provoke Hindus to take a wrong step… If they know that any stuff like that has potential to create a ruckus then why they make these type of ads?

  101. Why is it always Hindu and Muslim? I am so sick of hearing about Hindu and Muslim. There are other religions in India. Why not a Christian and a Sikh or a Jain and a Buddhist? India is becoming so narrow minded. Every thing is about Hindu and Muslim. Other religions are getting complexes. Stop with the same old Hindu and Muslim. Start focusing on all other religions here which are equally significant and meaningful. India is not just a Nation. Its also a way of life. Stop trivializing our culture with these sort of cheap sentimentalism. Instead, focus on celebrating real unity in all our diversity. Invest a little more heart into your next ad, Tanishq. This wishy washy cliche bollywood movie stuff is so terribly boring!

  102. Guys didn’t understand one thing, in ad the company has stated and focused on the tradition of keeping a daughter happy. That’s it. So please don’t paint it with shit. First love, protect and educate our daughter. And the question need to be asked is what is the sex ratio in india. We can fight later whether she is forced or not, first we need to have her – a daughter.

  103. jo log is add sai nafrat kar rhe hai wo asliyat mai bhartiye sanskriti aur bhartiye ekta sai anjan hai aur usko torna chahte hai ye log mansik rup sai bimaar hai .

  104. Hindu girls should wake up, they should never marry muslims to gett converted
    to islam under the guise of Love Jihad
    All hindus must boycot Tanishq

  105. Hindu girl pregnant from muslim will give birth to muslim child, hindu girls
    when they marry muslim they have to give up their culture , they cannot put kumkum ir sindur, cannot go to temples.
    hindus aspirants to marry muslim girls get killed,, hindus are not so fanatis so muslims after getting married wirh hindus girls remain alive, BOYCOTT TANISHQ

  106. Don’t try to be oversmart by showing anything which is not accepted by any religion. If u want to accept any religion just go for it,don’t force or show this to Indian.

  107. I feel pathetic to be stuck in a country where there are not enough people to protest against rape and murder of an innocent woman but are soo ready to come and shower toxic comments on an advertisement, that is actually trying to give a positive outlook to Hindu Muslim unity, which we as a nation must uphold, its not about a Hindu and Muslim marriage, but about a society who are ready to accept the diversities in people around them. India is a secular country and the only people who are antinational are those who are not willing to accept this.

    • So true.y r people making such harsh comments like this.these people don’t even try to understand what the ad is up to.tooo sick.

    • Why are we not making an attempt to “uphold” with the genders reversed. Im no BJP guy, hate those gou rakshaks and vedic mathematicians and the uber scientific yoga/ayurveda guys. but in here left, liberal, secular seem to mean just one thing-Anti hindu. I’ve never heard a secular argument putting down the superstitions and bad practices that exist in other religions.

  108. First of all hindus ate not accepted by muslims as brothers but humiliated as kafirs, when hinfu boys try to marry muslim girls fanatics kill them

    • Seen so many Muslim girls marrying to hindu what’s it love dharm yuddh, shame on you all the bhakts rss and vhp are under influence of Western media, no study no research just following blindly

    • Seen so many Muslim girls marrying to hindu what’s it love dharm yuddh, shame on you all the are under influence of Western media, no study no research just following blindly

    • Really ? Can we please talk about a community that got triggered by a Facebook post and started burning bengaluru? Can we please talk about “YOUR” insecurity?

    • Yeah, should learn from those who took the dutch cartoon in good humor..epitome of self assuredness by keeping your women indoors, uneducated and clad in black head to foot.

  109. Why are Muslims never portrayed as gays or lesbians??? Why are Muslim girls not portrayed married to Hindus???

    Ads like this are clearly an attempt to LEGITIMIZE LOVE JIHAD!!!

    • Dear friend you must watch ‘Bombay’ picture just for information sake which I know you are getting from watching television.

  110. Are you out of your mind ? How can you seperate human on the basis of religion and caste ? I am too hindu but never discriminate people on the basis of caste and religion . Please be an Indian first.

  111. Man, BJP, Rss has really succeeded in making bhakts.
    They aren’t any better than congress, but atleast congress believed in unity.

    The thing I can’t believe is, the bhakts with rotten mindset are all educated people, it was said education makes people mature, but doesn’t seem to be the case in India, cause these half educated people are just… and will destroy the country from the core!

  112. One more Reason to buy Tanishq jewellery.
    Small sign of relief in this Bhakt dominant society supporting hate and casteism.

  113. Sir, For the record. ” Seemantham ” and
    ” Valaikappu ” are two very different ceremonies. The former is purely Vedic, for the well being of the mother & to be born child. The latter is purely a social function for the happiness of the mother to be. Just wanted to set the record straight please.

  114. Ad maker has either very poor knowledge or has sinister designs. Hindus will not take things lightly as they did earlier. Better respect them and their sentiments.

  115. There are hundreds of Love jihad cases in this decade itself! Even many caught have told that Mullah’s train them and trapping upper caste Hindus will get u more money! Hindus as usual will be sleeping!

  116. Why all ads showing as if muslims showering kindness.
    Make ad where Hindus are also kind & understanding.
    Particularly..Earlier when there had been back lash on such ads.TATAs doing same thing is really embarrassing.Shows they are driven & don’t care.

  117. I feel so sad for my country where are we just look our past it was so beautiful
    We are a new generation let’s forget all the bad stuff and start a new journey now it is our turn to run our country let’s make it beautiful again
    Let’s join our hands for good reason
    Let’s pledge for a new india
    Join me on insta for our india @ihumayoon

  118. This kind of advertisement is NOT expected from a very Responsible Company like Tata’s.
    It should be removed immediately.

  119. The video has been removed by Tanishq. They are shivering like hell. The creative head must have been kicked off by now.
    Annnd they still call muslims radical…… Wow

  120. Every Day Hindu Girl and child rap by Hindu man , at that time where is Hindu ? One hindu girl Fire by hindu police and some hindu officers , In Harnia at that time where is Hindu .. ??

  121. Why still people making issues just about cast now our economy very down what the our country’s future cundition very bad for all people. Please stop this it’s just add i m also Muslim but never bad thought about my hindu friends because we Indians.

    • The print I m with you from last 6month or more but now you also among them who promote their propaganda . Can you please report on the Delhi Rahul killed by a Muslim family because he have Muslim friend and now calling us extremist .shame on you now. Pseudo librandu .now I m unsubscribing you . because I can’t support a pseu
      do channel.sorry Shekhar sir but you break the trust

    • Do you have any word to describe the riot of human chain in Bangalore and Delhi by Tahir, Rahul gets killed. But you are still peaceful.wow

    • We are Hindus who belong to world’s oldest and greatest religion, Sanatana Dharma. We never accept anything that is opportunistic, I hate tanishq and the fool who conceptualized such a worst ever Ad. Mera Bharat Mahan. Jai Hindustan.

    • Sister I would also like to believe in what you have mentioned but unfortunately, for too many years, some people have used Islam for spreading some dogmatic ideology. Just look at someone named “cool” has posted in this comment section itself. Indians following Islam should try to remove these extremists elements from their faith. The were many bad rituals in Hindusim as well like Child marriages, Sati etc which have thankfully been removed. Same should happen within Islam

    • Why these stupid brands never show a muslim girl, in a hindu boy or family… their headquarters will be vandalized by peaceful people for sure… don’t show this nonsense ,in reality the girls are killed if they don’t convert and accept islam …

    • Have u heard about rahul rajput who was lynched for loving a muslim girl and girl’s brother and cousin and other 3 persons lynched to death

  122. It’s not really love jihad. It really is a continuous repetition of showing Hindu women marthi to Muslim man. And the constant reluctance from showing the opposite or even any other kinds of relationships when it comes to people being Mulim. Like not showing Muslim homosexuality.

  123. The dislikers are fools. They like the muslims being portrayed as terrorists which promotes enmity but dislike a nationalist company trying to promote unity among Indians. Real anti Indians.

    • Anti Indians. ?? What’s about anti India over here . This is about promoting marriage of Hindu girl in other religion . So what’s wrong in protecting our religion . And why always with Muslim families ? The whole add industry and film industry is against Hindus . Hindi movies are always showing the same thing. Hindu hating Muslims but it’s not the other way round. Get your concept right sir.

    • Such thoughts as are reflected in the majority of responses one can read on this page, and the anti Muslim, anti Hindus(of a catholic mind), anti Indians (who have studied in English medium schools, anti lower castes, do not realize that they are turning Hindustan or Bharat(as they choose to prefer), into Pakistan. A country for only Muslims of a certain colour.

  124. To counter balance, the company must immediately release another ad where muslim girl impregnated by her Hindu husband is shown feeling safe in the Hindu household.

  125. Turkey is now turning into an Indian enemy and knowing all these facts if Amir visits Turkey and Presidents family what can you feel about this. Amir needs to leave India and his fans. You cant be traitor to country which has given you everthing in life.

    • Oh great! Modi can happily visit arch enemy pakistan n eat biryani at sharif residence that’s ok for you bigots? Grow up moron

    • I’m sorry sis but you cannot blame anyone
      No one is traitor in this country.you would have also think that many other people go to different countries not to gain enimity but to gain brotherhood even our prime minister had went to Muslim community countries and met presidents of there countries.
      I’m sorry if I hurted u it was just my pov🙏.

  126. The Hindus suffer from insecurity and inferiority complex. It is rare to find this combination in a majority community. It is stoked by Hindutva for power.

  127. Isn’t it time to st this blatant bullshitcalled Hindu Muslim unity which is peddled by pseudo liberals n leftist n some film people
    Pl let all Hindu,jain ,Sikh,Christians n rest non Muslims live in Bliss without showing needless love to Muslims n let them be
    Don’t anything g but don’t socialise with Muslims
    Stop believing these kind of pseudo shit

  128. For all you evil people who spread this lie that there are Muslim families who see all religions as the same. Go and actually ask if the girl is converted and has an Islamic name given b fore Nikaah. Ask whether she can have her pooja and gods in their house.
    I have gone with grieving parents.one in Chennai, where the boy said that th girl cannot visit her own mothers house after marriage.
    Second is a case of a Mumbai based Muslim and a Hindu girl, where the husband after a few years does not allow the girl to go to temples and has both children forcibly given Muslim names to only visit mosques and madrassas. The Hindu woman had to stop her career and now at 45 ,has only the role of a mother to play. No rights, forever spurned by her husband’s in laws as she didn’t convert.
    So you mendacious, hypocritical bigotted liberalism is all hogwash in reality. Ask yourself if Hindus were 15% do you think the majority Muslims will let us live in peace..as in Pakistan…you blind prejudiced servants of imperialism and jihadi superiority will probably only wake up when your wives and daughters are taken as concubines by richer or more powerful Muslims around you.

    • Brother, Hindus have lived in India peacefully when Mughals rules India. If what you like Hindutva people are saying is right there may have not been any hindu in India after the Mughals ruled. But it’s not the truth. Hindus are still majority na?? Then why are u trying to spread hatred among communities. This country is prosperous if all are living harmonious. Trying to cultivate hatred is total mendicancy

    • Your right sir
      But it is also happen if husband is Hindu and wife is Muslim.
      Take bollywood as example
      Sanjay Dutt
      Athiyya Shetty

      All mans are same from all religion.
      At starting they said something else
      When they realise the girl have no option
      They started imposing things.
      Interreligious marriage is dangerous for gilrs from any religion.

    • incase muslims gets in majority then the good solution for you to get convert to muslim so that you can choose a path to paradise,

  129. File FIR against them. And check who has given this idea to do so and check his background and check his connections and what was the motive to do that.
    I am 99.9% sure that there is something fishy in this. If any NEWS channel takes and then truth will come out about everything….

  130. Muslims are fanatic and they take everything based on their Islamic ideology .when their religion doesn’t want them to say vande matram and bharat mata ki jai ……then what’s the point in potraying hindu muslim unity …….muslims cannot be trusted for any thing as for them everything is from Islam point of view.

  131. Bad timing eh!!!! This manner of trying to foist Hindu Muslim unity when Kashmiri Pandits were thrown out of their homes and still are languishing in Delhi? This kind of stuff is really in bad taste…. and wishful thinking.

  132. I just don’t get that why people are hating this ad. Many people are saying that Muslims always torture Hindus. Yes its true that most terrorists are Muslims, but that doesn’t imply that all Muslims are terrorists only people with such sick mentality can ask to take down such nice videos with such great message that we all should love each other instead of hating.

    • First this any as should not focus based on religion. If some thing wrong and bad is shown again and again. Then it becomes a habitual and one tends to think its normal. (Physiological proven) This is what is done from Independence. Now atleast few have woke up and are standing against this B….

    • Being a Bengali…we won’t find it offensive my brother….cause we were not raised to hate people of other faith….but people from a few certain states actually believe this Hindu-Muslim shit…..and give that more priority over self sustenance … and “Roti, Kapda aur Makaan” …….and the come out in the open spread their twisted thoughts and so called Hindutva propaganda ……and yes….we Hindus these days are starting to feel highly insecure for some unknown facts…..

      These are the same people who watched My Name is Khan, Ek thaa Tiger, Bhaag Milkha bhaag, Dangaal, Rock-on etc and applauded…where actors of islamic faith just showcased brilliant performance…..so it’s better to ignore such dim witted individuals…

    • The reaction is crap haven’t seen the ad but have a mixed family who live in peace with daughters in law and sons in law from different communities people just need a reason to create issues .

  133. Goes to show how sick Indian society has become, with the poison of religious / caste / racial hatred. An effort to show decent human values is seen as a sinister conspiracy. Seeds of decline and destruction.

    • Never seen any ad showing the reverse muslim girl marrying hindu guy? Why is it always one directional? Recently a Hindu guy Rahul was killed by parents of muslim girl because both were in relationship. If these things aren’t happening around you doesn’t mean they are not at all happening

  134. Why do you need to promote love jihad,.This hindu girl in muslim family,do it for yourself not make it public….I strongly reject this,take it back or boycott.Never expected from TATAs…

    • In first case of showing terrorist is the truth but last 2 months we have seen how hindu girls were ditched systematically by muslim youths on name of marriage in most parts of the country and what Tanisqe is showing is untrue…that is why there is concern…

  135. where are we going? rss bjp has succeeded in spreading venom, hatred and bigotry and the urban middle class , so called educated are the ones who have become absolutely regressive, casteist and communal to the core. educated my foot.

  136. I vow not to buy tanisq jewellery as they promote Love jihad and will inform the store as i am their member from the time of its inception.

  137. One more reason to buy Tanishq. Instead boycott the racists and the supremacists who are anti national by definition. Out constitution guarantees secular nature of our country, in the form fundamental rights. Since these bigoted mob are against secularism, hence by logic they are against our constitution, hence anti-national.

    • Banerjee, Go to back Noakhali & show your bravery there. You guys ran away from NOakhali with tail between your legs.
      It is ridiculous that refugees like you, upon who we took pity and took in, wants to lecture us.

  138. No problem with all this bhai bhai, but why is it not otherway round ever. because you know if you do this nothing will happen if its otherway their life will be in danger

  139. As a Muslim I think Muslims should marry Muslim women…. Leave Hindu women to Hindu men. We should not forget what Islam teaches

    • Yes brother , as a muslim I also think the same .
      Don’t know why muslim men marry to non -muslim women? Even according to Islam this is not allow..

      • If you want understand true face of Islam don’t believe and follow anything and anyone.instude yourself study Qur’an and shows me one single word which talk about conversion or love jihad. Or killing of fellow other religions people

        • Dear all knowledgable Nazeer, why do you refer to Qur’anonly for izlam, muslims read and believe other books too like Hadith, sharia

          Read your sharia, which RACIALLY RESTRICTS LOVE and bans muslim woman from marrying a non-muslim man, which is impossible in real life, and became the reason of murder of many non-muslim men and muslim women (Hope you remember recent example: Hindu man, Ankit Saxena was lynched by his muslim (to be) wife’s father, uncle & brother, on Delhi main road in broad day light ……

  140. How many advertisements do you find where a “special category” woman marries a Hindu man?
    The answer is zero.
    This advert carries on in the “secular” Bollywood / “secular” media tradition of portraying a person from the “special category” as always good, pious etc and a Hindu is invariably corrupt, bad etc.

  141. Such insecurity, paranoia – to the level of it becoming a collective psychological illness perhaps.
    Wish there was some medication for it. About time we started feeling better and focused on real problems than imagined ones.

    • Search grooming gangss in Britain, if it doesn’t happen with you doesn’t mean it can’t happen with others . I have enough proof to back up my claim.
      Love jihad is not hindu mulsim marriage.
      Love jihad is muslim guy claiming to be hindu guy traps a Hindu girl and than forces her to convert to islam.
      Economy is important and these increasing societal problems are also important.
      Before you label me as bhakt , let me make it clear I am congress supporter but the issue is real I have links of it if you want I can send them to you. Please don’t insults those girls who got killed because they refused to convert

      • Does this look like they are trying to convert her? The ad celebrates that the family is going beyond their religion to accomodate the daughter-in-law, which is exactly the opposite of what you are pointing at. And that is why it is wholesome.

  142. This ad was actually really wholesome. What’s with bhakts getting triggered at every instance of brands trying to repair inter-faith relations.

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