File photo | Sushant Singh Rajput | Facebook/SushantSinghRajput
File photo | Sushant Singh Rajput | Facebook
Text Size:

New Delhi: About 55 per cent of the people living in Bihar feel the death of actor Sushant Singh Rajput should not be an election issue, according to a survey done by a Mumbai-based artificial intelligence (AI) technology start-up.

It also said 80 per cent of registered voters in Bihar know about Rajput and his alleged death by suicide.

The survey by Prashnam, a start-up that says it aims to make opinion-gathering “more scientific, easy, fast, and affordable”, was conducted on 7 September.

The respondents were all registered voters and they were asked two questions — ‘Have you heard of Sushant Singh Rajput?’ and ‘Is Sushant Singh Rajput’s death an election issue?’   

The exercise was conducted over around three hours’ time, and as many as 3,208 registered voters were surveyed — 58 per cent of the respondents male and 42 per cent female. The people surveyed were spread across 239 assembly constituencies in the state (out of the total 243) and were chosen using a scientific stratified random sampling method.

The opinions were gathered using interactive voice response (IVR) technology. The start-up said the results were verifiable by anyone through a random sample verification method.

Also read: Sushant Singh Rajput and the burden of being a ‘Shravan Kumar’ in toxic Bihari families

Method of survey 

Speaking to ThePrint, Prashnam founder and internet entrepreneur Rajesh Jain explained that any survey irrespective of the population could be representative in nature if it included participants across demographics and highlighted different voices such as people from urban and rural areas, men and women, etc.

And if a survey had such diverse voices then roughly 1,000 people being surveyed was enough for it to be representative of the population, he added.

“Our basic idea is that we want to transform surveys. What Google did to information, we want to do to opinions,” Jain said. 

Explaining how the surveys are conducted, Jain said there is an opt-in panel, IVR system, which does the outbound call. They are telephonic surveys and randomised samples. And Prashnam has all the details of the people being surveyed, he added.

“Our main objective is that we want to democratise surveys. Usually comprehensive surveys are very time-consuming and expensive. On our website and soon to be launched app, we will allow people to conduct their own respective surveys by paying a small fee. They can choose their own geographical area. Our sampling cuts through demographics and can be conducted district-wise, state-wise and even pan-India,” explained Jain.

The survey being representative in nature is taken care of by the back-end. And the results of the survey can further be verified by picking 10 numbers randomly and can be cross-checked to verify if it was what people said, Jain added.  

“We hope this enables people to make decisions based on what people are thinking,” he said. 

App launch likely next week

With this new model of surveying, Jain said that he hoped that the decision-making process improves and becomes data driven.

“Currently a lot of decision making takes place in a vacuum,” he said.

Jain told ThePrint Prashnam would launch its app next week.

Also read: Not Sushant Singh Rajput, not Rhea Chakraborty. It’s the economy, stupid


Subscribe to our channels on YouTube & Telegram

Why news media is in crisis & How you can fix it

You are reading this because you value good, intelligent and objective journalism. We thank you for your time and your trust.

You also know that the news media is facing an unprecedented crisis. It is likely that you are also hearing of the brutal layoffs and pay-cuts hitting the industry. There are many reasons why the media’s economics is broken. But a big one is that good people are not yet paying enough for good journalism.

We have a newsroom filled with talented young reporters. We also have the country’s most robust editing and fact-checking team, finest news photographers and video professionals. We are building India’s most ambitious and energetic news platform. And have just turned three.

At ThePrint, we invest in quality journalists. We pay them fairly. As you may have noticed, we do not flinch from spending whatever it takes to make sure our reporters reach where the story is.

This comes with a sizable cost. For us to continue bringing quality journalism, we need readers like you to pay for it.

If you think we deserve your support, do join us in this endeavour to strengthen fair, free, courageous and questioning journalism. Please click on the link below. Your support will define ThePrint’s future.

Support Our Journalism

1 Comment Share Your Views



Please enter your comment!
Please enter your name here