Netflix
A man scrolls through a selection of viewing choices on Netflix | Chris Ratcliffe | Bloomberg
Text Size:

Los Angeles/Portland: For years, TV executives have fretted there is too much TV. Now, with the coronavirus looming large, they are worried there might not be enough.

Because of the pandemic, streaming surged this past weekend, according to Wurl Inc., a company that delivers video and advertising to connected TVs. The amount of time people spent streaming spiked by more than 20% worldwide, including more than 40% in Austria and Spain.

While streaming services haven’t commented on any increases in traffic, researchers are seeing more activity places like Netflix Inc. and Twitch, the online gaming network owned by Amazon.com Inc. Installs of the Netflix app leaped 34% last week in Spain and 57% in Italy, according to SensorTower. Italy has the second-most coronavirus cases worldwide, after China.

“While video streaming is far from the most important thing on the world agenda, it is an industry that indirectly will see a major shift due to the crisis,” said Sean Doherty, Wurl’s chief executive officer.

Driving that growth is the collapse of many leisure and entertainment activities because of the virus, from restaurants and movie theaters to professional sports and concerts.

Media companies have torn up their normal strategies to satisfy growing demand for programming from people stuck at home. Universal Pictures, the studio division of cable giant Comcast Corp., will offer three movies for rental at home before they leave theaters, while Walt Disney Co. released “Frozen 2” on its streaming services months ahead of schedule.

Production Halted

While viewing of live TV is also on the rise thanks to 24/7 coverage of the virus outbreak and more people being stuck at home, production of most TV shows and movies has halted for the foreseeable future, creating a potential shortage of new programming.

We are deeply grateful to our readers & viewers for their time, trust and subscriptions.

Quality journalism is expensive and needs readers to pay for it. Your support will define our work and ThePrint’s future.

SUBSCRIBE NOW

Streaming services are in a good position because consumers look to them for their libraries of titles on demand — not a live feed — and they have already banked programs for release in the weeks ahead.

Traditional TV networks must be on the air 24 hours a day, and outlets such as CBS, Turner and ESPN have scrambled to replace the live sports that have gone on hiatus.

That’s opened the door to unconventional forms of programming, from marble rolling to live in-home concerts. Singer John Legend performed from his home Tuesday, streaming live on Instagram for an audience that reached almost 100,000 people.

Streaming of Games

One industry that may face minimal disruption from the pandemic is video games, which participants have long enjoyed and played without being in the same place.

The audience at Twitch, which lets viewers see gamers compete via livestreams, has increased 10% in the past few days, according to Doron Nir, CEO of StreamElements, a provider of tools and services to the industry. And YouTube Gaming is up 15%, he said.

“With more stay-at-home mandates being issued around the world and the entertainment industry finding new ways to migrate their offerings to livestreaming platforms, we expect to see these numbers rise,” he said in an email.

David Steinberg, who is 27 and streams himself playing video games, saw an influx of viewers in recent weeks as more people have been staying home.

“Now that sports are canceled — NBA, PGA — they are just out of stuff to watch,” he said. “I am a one-man army here in my basement and I can still create content. And with so many people looking online — especially on Facebook, where they check how is their family is doing — it’s been good.”

An increase in viewers could translate into more revenue from advertisers or sponsors looking to reach that captive audience, unless, that is, those companies tighten their belts, too. Steinberg says his total audience across sites like Facebook and YouTube is 3.5 million.

“I’ve gotten thousands of messages from people,” Steinberg said.-Bloomberg


Also read: Netflix differs with Hotstar & SonyLIV as self-regulation body divides streaming industry  


 

Subscribe to our channels on YouTube & Telegram

News media is in a crisis & only you can fix it

You are reading this because you value good, intelligent and objective journalism. We thank you for your time and your trust.

You also know that the news media is facing an unprecedented crisis. It is likely that you are also hearing of the brutal layoffs and pay-cuts hitting the industry. There are many reasons why the media’s economics is broken. But a big one is that good people are not yet paying enough for good journalism.

We have a newsroom filled with talented young reporters. We also have the country’s most robust editing and fact-checking team, finest news photographers and video professionals. We are building India’s most ambitious and energetic news platform. And we aren’t even three yet.

At ThePrint, we invest in quality journalists. We pay them fairly and on time even in this difficult period. As you may have noticed, we do not flinch from spending whatever it takes to make sure our reporters reach where the story is. Our stellar coronavirus coverage is a good example. You can check some of it here.

This comes with a sizable cost. For us to continue bringing quality journalism, we need readers like you to pay for it. Because the advertising market is broken too.

If you think we deserve your support, do join us in this endeavour to strengthen fair, free, courageous, and questioning journalism, please click on the link below. Your support will define our journalism, and ThePrint’s future. It will take just a few seconds of your time.

Support Our Journalism

Share Your Views

LEAVE A REPLY

Please enter your comment!
Please enter your name here