While the ad effectively highlights Borosil’s core promise of preserving the freshness and appearance of food, it walks a fine line that may not sit well with everyone.
Marketing WeWork’s office spaces could have been a boring task. But Fundamental, the creative agency behind the ads, managed to build a relatable campaign.
ACKO has a knack for harnessing famous duos. They brought together Tamil rapper Arivu and Carnatic maestro Sanjay Subrahmanyan for a music video anthem called Chennai Kaaran.
In just a month, the video garnered over 10 million views on YouTube, and a sea of comments praising everything from the storyline and execution to the spot-on acting.
The first five videos of BlueStone’s #ThreesToOne campaign were funny but had no connection to the brand. The sixth video, released on Raksha Bandhan, tied everything together.
The heart of MakeMyTrip's ‘India: The Homecoming’ is a digital film that showcases the country’s transformation. It's part of the government's long-running ‘Incredible India!’ campaign.
The latest iteration of the campaign steps away from family and sibling ties. Instead, it draws attention to everyday interactions like those with newspaper vendors, general store owners.
WhatsApp's previous privacy campaign ads show the potential for impactful storytelling but the recent effort indicates that the brand might need to reevaluate its creative approach.
In the mattress category, Duroflex is competing against legacy brands such as Sleepwell and Kurl-On. Standing out is a must and the Olympics campaign has got it right.
Nike’s inclination toward femvertising isn’t new. In 2016, it launched the Da Da Ding campaign portraying the power of Indian women. Directed by Francois Rousselet, the campaign was a hit.
Asking Goa to give up 4% of a river’s flow to help parched districts seems reasonable, moral. But it masks a deeper ethical problem: who bears the burden of the ‘greater common good’?
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
India exited the Indo-Russian FGFA programme in 2018. But now it might procure at least 2 squadrons of Su-57 aircraft from Russia and evaluate Russian proposal to manufacture them in India.
Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.
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