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Vigyapanti

Gajraj Rao leads a quiet revolution in Goel TMT’s ad—celebrating a daughter’s return

Directed by Prosit Roy, the ad for the Indian company that makes rebars and other building materials hints at the hidden bars that society inflicts on women.

Supriya Pathak and Ratna Pathak Shah tackle obesity stigma in new ad. ‘It’s not a joke’

The ad by Lilly India is opening the door to a weight loss conversation. It features links to research papers from the World Health Organisation and Columbia University.

Škoda’s latest Kylaq ad is reminiscent of Disney’s Cars. It blends humour and Indian culture

Škoda personifies its models as a close-knit family; it creates emotional familiarity rooted in Indian celebrations.

New Apollo Tyres ad shows childhood journeys of Virat Kohli, Rohit Sharma. Fans are in love

The emotional video is reminiscent of Hero Honda’s ‘Dhak Dhak Go’ campaign in 2011 and Star Sports India’s ‘Won’tGiveItBack’ ad in 2015.

Star Sports’ India-Pakistan World Cup promo falls flat. ‘Greatest rivalry’ deserves better

The new promo largely relies on YouTuber Abhishek Malhan’s one-liner, which feels lazy and juvenile. The ending makes it even worse when the fans chant a bland slogan.

BellaVita’s new ad is selling a vibe. It’s about moving on, not falling in love

Paired with Shah Rukh Khan’s classic song ‘Yeh Dil Deewana', the ad mirrors the brand’s 'timelessness', complete with a black-and-white aesthetic.

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Tanishq diamond ad brings time-tested love. With Shabana Azmi and Javed Akhtar

The ad talks about a bond that is built and strengthened over time, a bond that has trust and is rare, just like Tanishq’s diamonds.

New Netflix ad combines 2 pop culture phenomena—Rohit Sharma and Stranger Things

Ripe with cultural references and a witty blend of cricket and the show, the ad by Netflix India quickly gained momentum and turned into meme gold.

Air India’s new domestic campaign feels hollow. ‘They’ve just glamourised their service’

Titled 'Change is in the Air', the campaign showcases upgraded cabins across all classes, which means better meals, better hospitality, and more comfort.

On Camera

This is how Strait of Hormuz shock is forcing a global trade reset

The current Iran war has laid bare a fundamental reality: 20 per cent of global energy trade cannot afford to rely on a single artery, no matter how resilient and cost-effective.

SEBI proposes return of open market share buybacks to support stocks

Regulator seeks feedback on allowing firms to repurchase shares via exchanges after tax changes, as markets reel from war-led selloff and foreign outflows.

South Korea’s Cheongung-II missile system makes its mark in West Asia war. Here’s why

UAE has been using this defence system, which is similar to America's Patriots, against Iranian missiles and unmanned aerial vehicles.

Gulf war exposed India’s fragilities. It’s time for navel-gazing, in the national interest

It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.