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Tuesday, May 7, 2024
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How TikTok’s unorthodox advertising attracted social misfits and weird niche subcultures

In 'Attention Factory', writer and speaker Matthew Brennan documents the complete story of TikTok and its Chinese parent company ByteDance.

From World Trade Center to last person on last boat leaving Manhattan — My 9/11 story

In ‘On A Wing And A Prayer’, Kushal Choksi writes that he saw birds nose diving towards him from the North Tower — only they weren’t birds.

When Jayaprakash Narayan had to wash dishes and wait tables in California

In ‘The Dream of Revolution’, Bimal Prasad and Sujata Prasad write that when Jayaprakash Narayan went to the US, very few people knew about India and he was asked if he was from Honduras.

Tata, Birla on one side, British govt on other — When US wanted to invest in India in 1942

In ‘Tata’, Mircea Raianu writes about Tata’s long history of using financial connections with the US to circumvent colonial state policy.

Russia and China have more in common than communism. They have same enemies and ambitions

In 'Blinkers Off: How will the World Counter China’, senior journalist Gaurie Dwivedi explores the rise of China, its threats and ways to counter it.

‘Certainly not the home of India’s richest conglomerate head’ – How Ratan Tata lives

In ‘The Story of Tata’, Peter Casey writes that Ratan Tata’s modesty is reflected in the company and its 'no-bribe' stance too.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Choice in Sydney was between being in pain and getting out. I chose pain: Cheteshwar Pujara

In 'Mission Domination', Boria Majumdar and Kushan Sarkar write about Pujara's game plan in the third Test that set India on the path of a famous series win in Australia.

Jharkhand’s Hazaribagh National Park is a myth. It does not exist

In his debut non-fiction book, ‘Tales of Hazaribagh’, author Mihir Vatsa recounts his experiences and exploration of the Chhotanagpur Plateau.

Is there life after family business? Fourth-generation Baidyanath owner offers lessons

In 'How to Thrive in a Family Business: Business Lessons from my Baidyanath Journey', businessman Ajay Sharma narrates his experiences and learning.

On Camera

AI is doing the brave work humans are still squeamish about—using they/them pronouns

The hullaballoo over LinkedIn bot’s pronoun use comes on a day when CJI DY Chandrachud used the phrase ‘pregnant person’ in his judgment. It is a thing now. Get with the programme.

Air India reduces baggage allowance by 5-15 kg, bringing it in line with rest of industry

Air India’s new policy, effective from 2 May, introduces new weight limits for tickets in each of the different 'fare families' — Comfort, Comfort Plus, and Flex.

Indian Coast Guard seizes Iranian fishing vessel, rescues six Indian crew members

The ICG said in a statement that the boat was seized and brought to Kochi for further investigation on May 6.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.