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Saturday, April 27, 2024

Brandma

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.

Murphy Radio and a bonny baby are what pre-TV Indian memories are made of

Murphy Radio and the child on its ads are what Indian memories are made of.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

Campa Cola was India’s answer to Coca-Cola and was the perfect fit

Campa Cola promised ‘the great Indian taste’ and was young India’s drink of choice.

This car was the original Ambassador of Make in India

Ambassador was the enduring symbol of post-Independence India.

HMT watch was all about sturdy functionality, and then India changed

HMT’s catchy advertising campaign centred on the ‘unity in diversity’ theme.

On Camera

Instagram reels on stoicism are the new rage — they can battle burnout and bigotry

The Romans’ version of stoicism is rapidly picking popularity on Instagram — Marcus Aurelius, Epictetus, and Seneca are some names that get thrown at you when you fire up your screen.

Government allows export of onions to six countries, sets buffer stock target

The government had imposed an export prohibition in order to ensure adequate domestic availability of onions in the country.

Germany removes restrictions, India can now buy small arms from its firms

Germany’s erstwhile Christian Democratic Union govt, led by Angela Merkel, prevented sale of small arms to police forces in states they perceived had ‘bad human rights record’.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.