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Friday, May 10, 2024
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Brandma

Rajdoot was for weak boys, Bullet for macho men: Yezdi was everyman’s ‘forever bike’

Himani Chandna -
Jawa Motorcycles’ Yezdi built a cult around it in times of its two famed rivals but legal and financial troubles hold back its relaunch now.
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Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Mahua Venkatesh -
Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.
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How a salt brand named after a British explorer took on the ‘desh ka namak’

Himani Chandna -
Tata Salt promoted itself as the ‘iodised salt’, but Captain Cook raced ahead by positioning itself as the ‘free flowing, iodised salt’.
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Chal Meri Luna: How India’s first moped gave Bharat its wings

Mahua Venkatesh -
Its unique ad campaign focused on ordinary Indians who were on the cusp of progress.
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Liril and Lalitaji: A tale of two ads and how they captured India’s attention

Mahua Venkatesh -
The two ads created by Alyque Padamsee showed India at the cusp of change.
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How Godrej typewriters scripted modern Indian history

Himani Chandna -
For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 
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Why India’s classic sedan Premier Padmini will never lose its charm

Himani Chandna -
Long after its glorious run, many an owner has remained loyal to the Premier Padmini.
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Crowning Glory: A soap that took on Indian sanskar with a little help from Dimple Kapadia

Mahua Venkatesh -
Godrej’s soap-cum-shampoo Crowning Glory may have disappeared, but memories of its ad remain.
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‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Himani Chandna -
Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.
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So long Chellaram Parker, and thanks for the stained pockets

Neera Majumdar -
Indian students used Chelpark ink and pens back when good handwriting also meant good character.
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On Camera

YourTurn

Opinion

Apple ad just an example of Big Tech’s inflated sense of self, not the collapse of the world

Antara Baruah -
Apple iPad Pro's ad is a science-fiction film come to life. It destroys every creative instrument and artefact to show our lives can be compressed into the 'thinnest product ever created'.

Election Commission has changed—from objecting to my red dress to allowing Modi roadshow

If the Congress were truly a democratic party, Sam Pitroda would be a nobody

Economy

Day after mass sick leave by employees, Air India Express fires crew members, cancels 85 more flights

Yuthika Bhargava -
About 300 employees had called in sick Wednesday, allegedly in protest against mismanagement of airlines. Remaining staff given ultimatum to rejoin work by end of Thursday.

Defence

Three Indian Navy ships deployed to South China Sea

Smruti Deshpande -
Deployment comes at a time when Yuan Wang 03, a Chinese missile and satellite tracking vessel, has entered Indian Ocean Region.

National Interest

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

Shekhar Gupta -
A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.

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