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Vigyapanti

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Shubhangi Misra -
Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.
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Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Shubhangi Misra -
Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.
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Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Shubhangi Misra -
Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.
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Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Shubhangi Misra -
Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.
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Mainland China should see just how much the world’s changed. Their ads are 12 years behind

Shubhangi Misra -
The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.
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Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Shubhangi Misra -
Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.
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Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

+TFP Shubhangi Misra -
It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.
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On Camera

YourTurn

Opinion

Prajwal Revanna case shows why and how sexual crimes by men in politics can go unchecked for years

Shubhangi Misra -
It would be a disservice to the women of Hassan to look at Prajwal Revanna’s alleged abuse of power as a ‘sex scandal’. Allegations against him show what ‘absolute power corrupts absolutely’ actually means.

Have Hindus passed the test by letting Droupadi Murmu enter Ram temple? Not yet

Manusmriti in a London church? 18th-century Britain’s Indomania loved everything Hindu

Economy

Air India reduces baggage allowance by 5-15 kg, bringing it in line with rest of industry

Yuthika Bhargava -
Air India’s new policy, effective from 2 May, introduces new weight limits for tickets in each of the different 'fare families' — Comfort, Comfort Plus, and Flex.

Defence

China builds road through Shaksgam Valley, India registers protest

Snehesh Alex Philip -
New Delhi has, in past, too, objected to Chinese construction activities in Shaksgam Valley. Work in this strategic region gathered pace after the 2017 Doklam stand-off.

National Interest

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

Shekhar Gupta -
A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.

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