Advertising has always been paramount in maintaining a business’ visibility. Similarly, crypto-related projects and businesses need advertising to attract the right audience. Unfortunately, traditional ad platforms like Google AdSense and social media platforms like Facebook and Twitter have banned crypto ads.
As a result, crypto businesses and ad publishers miss out on a legitimate source of income. Publishers put a lot of effort into creating high-quality crypto content to attract traffic, but without advertisers, the efforts are wasted. Also, crypto businesses miss out on the opportunity to connect with their target audience on these sites.
But thanks to the rise of Bitcoin and other cryptocurrencies, crypto ad networks were created to serve the niche. So, crypto projects and businesses can start generating revenue by running ads on crypto-related websites and platforms. In this article, we will try to understand the mechanisms of a crypto ad network and how you can get the most out of it.
What Is a Crypto Ad Network?
Simply put, a crypto ad network is a platform where crypto advertisers can connect with relevant ad publishers. It allows crypto projects and businesses to promote their products and services to their target audience effectively. Moreover, crypto ad platforms exclusively cater to the cryptocurrency industry, unlike traditional ad platforms. So, they tend to better understand this industry’s unique needs and can be most impactful.
How to Advertise on a Cryptocurrency Ad Network
A crypto ad campaign will help your crypto business gain visibility by displaying your banner ads on the publisher’s website. But before you start your crypto ad campaign, it is essential to know what results you want from it. For instance, you might want to spread your brand awareness or advertise a specific product or service.
Campaign Options
Depending on what results you want, you can choose from the most popular campaign options like:
- Display advertising:Classic display advertising typically combines text, banners, and a URL that links to a website where viewers can learn more about the product or service advertised. It can either be static banners in PNG or JPG format or dynamic banners designed in HTML5. When using display advertising, it is better to have your banners designed by a professional to have maximum impact. And some Bitcoin ad networks like Bitmedia also provide design services for your campaigns.
- Native advertising:It is a form of paid advertising where ads mimic the look, feel, and function of the platform they appear on. For instance, paid video content on YouTube is an excellent example of native advertising. However, this is best suited for advertising on social media platforms.
- Pop-under advertising:Pop-under ads are the sneakier relatives of pop-up ads. Instead of superimposing the ad in front of the main browser window like pop-up ads, pop-under ads appear on the full screen behind an active browser window. It is pretty cost-effective as they gather users’ attention as soon as they are displayed.
Launching and Tracking Your Crypto Ad Campaign
After setting up your campaign, the next important step is to track and measure its performance. Crypto ad platforms provide specific metrics like date, country, browser, website zone, and operating system. And while these campaign metrics can vary from platform to platform, these are important to track your goals efficiently.
Targeting your ads toward the most relevant audience is essential to maximize a crypto ad campaign’s return on investment (ROI). Crypto ad networks like Bitmedia enable you to do that using various target options like:
- Language: You can select the language of the website where the cryptocurrency ad network will display your ads.
- Geo: You can choose your preferred countries where you want traffic from and exclude other countries.
- Device type: You can choose whether to receive traffic from mobile, desktop, or both.
- Ad rerun: It is a period within which a user would see your ad again.
- Display time: It is the time of the day when users would see your ad.
- Frequency capping: It defines how often a viewer will see your ad banners or your whole ad campaign.
Another thing you should take into consideration is the budget for your crypto ad campaign. Generally, the results from your crypto ad campaign are directly proportional to the amount of money you invest.
Bitmedia – The Best Crypto Ad Network for 2023
Bitmedia is a London-based crypto ad platform that collaborates with over 5,000 crypto-related and high-engagement non-crypto websites. Bitmedia’s crypto ad network currently runs over 20,000 campaigns, producing over 1 billion impressions and 20 million unique monthly visits. In addition, Bitmedia’s AI-based targeting options ensure users only see relevant ads for maximum effectiveness. This includes geo, device, timing, frequency targeting, white and blacklists, and ad reruns.
On Bitmedia, there are various ad types to choose from, like text, responsive, image, and banner ads. Bitmedia offers flexible pricing models with CPC or CPM and has strict verification checks to ensure quality on both ends. Furthermore, Bitmedia also employs third-party traffic checks, manual clicks, and impression monitoring so that no bot or paid traffic can manipulate the impression numbers.
In Conclusion
With thousands of crypto projects and businesses competing, the need for crypto advertisements is growing rapidly. And crypto ad networks have made it secure and convenient to promote crypto products and services to a relevant audience. Also, advertisers get better returns per ad dollar spent as cryptocurrency ad networks focus on the crypto industry. By choosing a Bitcoin ad network like Bitmedia, you can deliver high-quality ads and bring excellent returns for your crypto project.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)