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HomeThePrint ValueAd InitiativeThe incredible business trajectory of 7th Heaven, one of India’s largest bakery...

The incredible business trajectory of 7th Heaven, one of India’s largest bakery chains

The chain was the first of its kind to introduce the concept of LIVE kitchen as a distinctive USP, an offering that lets customers get their hands on a fresh cake in just 7 minutes.

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From a family-owned online cake ordering service, 7th Heaven has, in just a decade, risen to the being one of the very top of India’s chain of bakeries. The seeds of this tremendously successful business venture were first sown in 2011, when psychology-graduate Arjun Chugh (Director & Head of Operations & Management) started Kitchen Fragrances India LLP with his father, Sanjay Chugh (Director & Head of Strategy, Planning & Finance), and brother Karan Chugh (Director & Head of Sales, Business Development), successfully sold Cakes and Desserts online and on B2B platforms.

Within 2-3 years, the company gained a good name, and this led to the decision of starting their own brand 7th Heaven which eventually spread out to become a franchise trusted by countless owners and customers throughout the nation. The current tally of 7th Heaven’s bakeries stands at more than 200 stores dispersed across 75 cities in 21 Indian states.

The 7th Heaven franchise chain has created full time jobs and supports the livelihoods of more than 1,000 persons directly and many more indirectly. The dessert franchise has also expanded internationally with a recent store launch in Dubai and is now planning to venture into several other foreign territories.

7th Heaven has stood the test of time, and not only survived, but thrived in the competitive F&B industry. Its outlets sell anywhere between 7,000 to 10,000 cakes every day! It is a part of over 3 million celebrations across India every year.

The chain was the first of its kind to introduce the concept of LIVE kitchen as a distinctive USP, an offering that lets customers get their hands on a fresh cake in just 7 minutes, while also giving the customer an opportunity to witness the cake being prepared live. This led 7th Heaven to inspire trust in its customer base, and establish a reputation of quality, thanks to the freshness and softness of all their baked goods. With this main feature, 7th Heaven also managed to seize the base of customers routinely disappointed by the stale products usually displayed in other bakeries.

Added to this concept, is a vast menu spanning across different kinds of desserts as well as tidbits of multiple cuisines, which provides an all-in-one craving solution to the customers. 7th Heaven makes it a point to consistently update this menu with new food and dessert innovations. To match up to the changing customer preferences brought on by the pandemic, the bakery chain also introduced same-day home delivery of its customised cakes, thus again becoming an essential part of celebrations all over India. All of this has been made available at extremely reasonable prices, which positions 7th Heaven as a bakery chain driven by both quality and affordability.

To maintain their reputation of high-quality products they assure high quality staff training across all stores. The chain’s hot popularity can also, in part, be attributed to its usage of brilliant marketing strategies. 7th Heaven publicizes through a mix of specific Below The Line marketing techniques, like leaflets and free tasting samples, as well as Above The Line marketing techniques like print, radio and online endorsements, online platforms, and the usage of media vehicles.

During the COVID-19 pandemic, 7th Heaven franchises grew at a rapid pace as many found themselves without employment and wished to find alternate sources of stable income. 7th Heaven provides good franchising and money making opportunities which led to it seeing expansion despite the shortcomings of the nationwide lockdown.

The unrelenting resilience by the founders set things in motion for 7th Heaven to become what it is today. The 7th Heaven team has its sights set on tapping into multiple geographies abroad. 

Some facts about 7th Heaven:

  1. 200+ franchise outlets all over India.
  2. 7th Heaven franchisee network has created more than 1,000 full time jobs directly, and many more indirectly.
  3. 7th Heaven franchisee network sells anywhere between 7,000-10,000 cakes every day! It is a part of over 3 million celebrations across India every year.
  4. During the day, every 6 seconds, someone somewhere enjoys a 7th Heaven product.
  5. Many top celebrities of Bollywood are 7th Heaven customers.
  6. On an average a new 7th Heaven outlet opens every week.
  7. 7th Heaven prepares cakes live in front of the customers in 7 minutes.
  8. 7th Heaven prepares and delivers on the same day, customized cakes in any shape and design.
  9. 7th Heaven has developed some unique techniques and recipes for their own exclusive use.
  10. Has expanded to UAE and looking forward to expanding in other countries.

    (ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.) 

 

 

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