Influencer marketing is a fundamental share of the brand marketing strategy today as 93% of marketers say they leveraged it to grow in 2022. According to a study from Convince and Convert, influencer marketing receives 11 times the ROI than banner ads. The incredible results have made the market grow at a CAGR of 25% till 2025 to reach a size of Rs 2,200 crore in India. It has helped many brands with incredible results.
Are you wondering what the secret ingredient to this success is? – ‘Influencer Platforms’
An Influencer Marketing agency backs brands by bridging the gap between them and relevant influencers to create spectacular campaigns. One such platform is Grynow Media Pvt. Ltd. As a leading influencer marketing platform, they add credibility to the brands as they employ brand association leverage strategy, a marketing tactic that allows brands to leverage the value possessed by creators for their brand story.
This adds to driving cognizance and sales across an array of consumer and business-to-business categories. However, business leaders too often leave bigger and more sustainable value on the table due to an ill-judged approach to picking an influencer marketing agency, which can be harmful for them.
Let’s discuss some features of leading influencer marketing agencies.
How to choose the right influencer marketing agency
A. Visionary Influencer Marketing Agency integrates their value proposition in influential content
The leading influencer marketing agencies evaluate the complete creator engagement maturation with the vision of scalability and productivity. They build integrated, customized, and diversified influencer marketing strategies. It lets creators focus on creativity rather than process. This even leads to building of cordial relationships with influencers, bloggers and other content creators who come from diverse niches making campaigns, highly-operative allowing brands to infiltrate more resourcefully into the target segment.
The success of Grynow is affidavit for this through successful campaigns designed for brands like; Facebook, Amazon, Oneplus, PayTM, Smytten, Moz, Trell, Vita, Coin switch, Loco, Clear tax, World of tanks, MX Takatak, Winzo, Fan2Play, Rush by Hike, Roposso and many more.
B. Leading Influencer Marketing Platforms Nurture Influencer Relations
Brands need to create long-lasting relations with influencers to make out best of marketing through creators. Grynow is prevalent for nurturing brand and influencer relationships to produce longer and more successful collaborations. They do so to provides brands with continual access to influencers’ creative content and more loyal consumers.Robust influencer partnerships result in top-notch content, higher audience engagement, and greater brand awareness which all lead to increasing ROI.
More integrated, long-term and creative campaigns, helps marketers build stronger relationships with their core audience. As an opinion leader grows, new followers serve as supplementary engagement on past collaborations, especially on platforms like Instagram, YouTube, LinkedIn, Snapchat, Facebook and Pinterest, where past content can be discovered and viewed. Moreover, influencers’ major reason for developing long-term relationships with brands is access to creative freedom Grynow, provides then while involving creativity in content creation.
C. Best Influencer Marketing Companies Capitalize on Current Trends
Social media is a domain that is always changing, and a small business with limited resources may find it difficult to stay up with the latest industry trends. For example, there might be a fresh untapped market on Twitch that you’re unaware of.
Who knows, there might be a new rising star on your principal social media channel or an existing influencer with a large following among your target demographic that you overlooked. In any case, there’s no way to find the above opportunities without depleting your already restricted staff. Even yet, you may discover that you are weak in various areas.
Fortunately, experts at Grynow stay up to date on the latest algorithm updates, analytical tools, up & coming Influencer entrance into a field, and so on.
Conclusion
Many influencer marketing agencies treat mavens as tactics in campaigns instead of considering them as co content producers of campaigns and ambassadors for brands. They employ them transactionally rather than relationally. They never evaluate the influencer’s target audience alignment & engagement before contracting them for brands. They also never investigate for fake followers and without judging influencer’s capability to change consumer behaviour, they select one for you.
In the end, they miss out on the halo of realism via association—and thereby brands loose on their KPIs counting sales ROI. This is where Grynow Media stands apart as an agency. Their focus is purely on providing value to the brands, their target audience and in the process to the involved creators.
(ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.)