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The product, called Reels, lets people edit 15-second clips of videos together alongside music, just like on TikTok.
Analysts peg TikTok's US business value anywhere from $20 billion to $50 billion, a wide range that reflects the complexity involved in separating the app’s global business.
President Trump Monday said that any sale of TikTok assets would include some payment to the US, and demanded that it either be sold to an American firm soon or shut down.
TikTok devotees have flooded the app with tributes to the platform akin to mourning the loss of a friend, & protests against Trump for what many users felt was a personal affront.
Microsoft entered China in 1992, helping to engineer the govt’s computer systems and installing special versions of Windows OS that comply with the country’s censorship controls.
US President Trump also said the federal government will have to be paid an amount equal to a percentage of the deal, 'whether it’s Microsoft or somebody else or it was Chinese'.
US moves underscore how the concept of internet decoupling is becoming a reality. If the administration decides data is the key factor, some popular games may also get ensnared.
If and when a deal is finalised, the amount will tell us the true value of TikTok's operations, which has over 100 million US users, and more importantly, that of Satya Nadella.
Trump’s move could upend a potential bid from Microsoft Corp., which was exploring an acquisition.
An independent TikTok owned by American venture capital firms is a preferable option. By staying separate, it can hire the best engineers with tantalizing pre-IPO stock options.