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Wednesday, April 1, 2026
TopicPerfumes

Topic: Perfumes

BellaVita’s new ad is selling a vibe. It’s about moving on, not falling in love

Paired with Shah Rukh Khan’s classic song ‘Yeh Dil Deewana', the ad mirrors the brand’s 'timelessness', complete with a black-and-white aesthetic.

Seduction to sanskar—How Darshan Patel’s Fogg helped India’s deo market grow up

Darshan Patel’s Fogg rejected the 'woman magnet' gimmick and helped reposition deodorants as a daily essential. 'I wanted a homegrown brand that resonates with Indian culture,' he said.

Does a rose smell creamy, milky or sharp? Delhi gets a glimpse at the vocabulary of scent

At the launch of her book, The Perfume Project, Divrina Dhingra said that 'itr' is not as popular in India because it has 'a marketing problem'.

On Camera

The 3 M’s Of Hinduphobia: Mill, Macaulay and Marx

Indians tend to fuss more about the damage done to the Indian psyche by Thomas B Macaulay’s infamous Minute of 1835, but he was preceded in this unholy endeavour by James Mill.

Air fares to go up? Staggered hike in ATF prices for domestic airlines, to cost Rs 21 more per litre

A govt official said that although ATF prices for domestic market had been expected to rise 100 per cent in April, increase was moderated to 25 per cent to cushion burden on domestic passengers.

GE delivers sixth F404 engine for Tejas Mk1A to HAL, cites war in Gulf for delay

GE delivered only six engines to HAL in the last fiscal which ended Tuesday, short of the 11 promised as per the revised timeline.

Gulf war exposed India’s fragilities. It’s time for navel-gazing, in the national interest

It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.