Built as a novel concept to ‘democratise’ e-commerce in India, ONDC has seen limited success in specific pockets. But it’s still an emerging player in a highly competitive market.
Food delivery and e-commerce are two sectors where the government has created an indirect mechanism to stop the duopoly system, without clipping the wings of the giants.
Indian government-backed non-profit digital commerce initiative, ONDC offers an open source network for all to exchange goods and services and is independent of any specific platform.
In FY 2025-26, AoN for 55 proposals amounting to Rs 6.73 lakh cr has been accorded by DAC. Both the quantum of AoN given and capital contracts signed, so far, have been the highest in any FY.
COMMENTS