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Wednesday, April 29, 2026
TopicJeans

Topic: jeans

Sydney Sweeney’s ‘great jeans’ ad shows the risks of edgy marketing

In 2017, Pepsi faced backlash for a TV ad where model Kendall Jenner leaves a photoshoot to join a protest and offers a can of soda to a police officer.

Islamabad teachers banned from wearing jeans. Some Pakistanis are calling it Talibani

The Federal Directorate of Education, which introduced the ban, said professional attire donned by teachers will create a positive learning atmosphere.

Ripped jeans aren’t just fashion for Indian women. No wonder CM Rawat is worried

Uttarakhand CM TS Rawat may not approve of women wearing ripped jeans. For the faint-hearted, Baba Ramdev’s ‘sanskari ripped jeans’ are always an option.

New Medical Termination of Pregnancy Bill gives women back the power over their bodies

ThePrint view on the most important issues, instantly.

Ruf & Tuf — the ‘fitted’ denims Akshay Kumar wore, your tailor stitched, & made 1990s ‘cool’

Ruf & Tuf jeans were the first 'branded' pair of denims for many Indians, and traces its origins to an Independence-era company that answered Gandhi's Swadeshi call.

You can’t live in Levi’s in lockdown. Purani jeans are not comfort wear after all

Bruce Springsteen to Sholay — jeans were the cool, sexy, youthful and rebellious garments every one wanted. But Covid lockdowns made us realise it wasn't needed.

Baba Ramdev’s Diwali gift — jeans that are ripped just enough to be sanskaari

From saffron-coloured langots to vests made from bamboo fibre to stylised ripped jeans, Patanjali Paridhan is offering all this and much more.

Yoga pants are the new jeans

These days, there are more than 11,000 kinds of yoga-specific pants available at retailers worldwide

On Camera

New promo video by PLA Navy is a teaser of China’s deep blue capabilities

Rather than functioning as conventional propaganda, the video operates as a device for interpretation, subtly shaping expectations about future developments in China’s naval trajectory.

Lesson for India from the West: AI is hollowing out white-collar jobs & birthing a new middle-class elite

Post-2022 as AI has spread in developed economies, it is leading to another round of polarisation—the middle class jobs are being lost in offices rather than in factories.

Fourth S-400 sets sail for India, to arrive by mid-May; likely to be deployed along Pakistan border

The fifth S-400 air defence system is undergoing various stages of production trials, and will be delivered by November-December this year, it is learnt.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.