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Sunday, August 31, 2025
TopicInfluencers

Topic: Influencers

Apoorva Mukhija returns with her story. ‘Didn’t mean to hurt anyone—except that man’s ego’

Popular as 'The Rebel Kid', Mukhija's remarks on Samay Raina’s YouTube show ‘India’s Got Latent’ with podcaster Ranveer Allahbadia triggered social media outrage and led to multiple FIRs.

US TikTok ban threatens influencers, small & medium-sized firms dependent on app

TikTok says its U.S. site generates billions for businesses selling candies, beauty products, clothes and other consumer goods. But now, that economy is under threat.

How Modi govt is planning to streamline urban land & property records

A selection of the best news reports, analysis and opinions published by ThePrint this week.

Trending ‘brown girl anthem’ is dangerous. Makes ‘low iron’ seem like a must-have accessory

Influencer Erim Kaur’s reference to ‘low iron’ as a desirable trait in her viral reel is supposed to be tongue-in-cheek. But is that a quality we want to romanticise or joke about?

How predators are drawn to ads featuring young girls on Instagram — NYT investigation

Report, which raises concerns about Meta's algorithms, follows up on earlier investigation into 'dark underworld of men who have sexualised interactions' with childrens' accounts.

Self-declare that ads conform to laws — SC to broadcasters & print media during Patanjali hearing

Hearing IMA petition against Patanjali for false advertising, SC also said influencers & celebrities will be responsible & liable if found endorsing products in misleading ads.

Influencer is a real job. They are shaking up the internet

The reach and impact of influencers are so significant that even politicians such as Prime Minister Narendra Modi have recognised their value—the National Creators Award is proof.

Jay Shetty’s fake origins don’t matter to his Instagram cult. They just want ‘meaning’

Most influencers are modern-day godmen and snake-oil salesmen riding on our insecurity and peddling fake dreams. Jay Shetty is just the latest to be called out.

Influencers are using their make-or-break power to blackmail companies

In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.

Elvish Yadav’s win shows Big Boss is all about gamification of influencer fan armies

When faded celebrities went on the show, they would do outrageous things to entertain the audience and win. Now influencers can do nothing and still win thanks to their legion of fans.

On Camera

Essential oils aren’t just about nice smells. They can change your skincare routine

Essential oils contain powerful properties that can help address concerns like acne, aging, hydration, and inflammation.

A Rs 33,000 cr ‘banking fraud’: ED’s case against Arvind Dham, Amtek’s web of ‘500 shell companies’

ED has accused Amtek promoter Arvind Dham of controlling web of nearly 500 shell companies operating as a layered structure, with up to 15 levels of indirect ownership, to divert funds.

Ahead of SCO meet, Russia & China stage maiden joint submarine patrol in Sea of Japan, East China Sea

Joint submarine patrol ‘covered more than 2,000 nautical miles’ and was joined by Russian support vessels. Beijing maintains exercise ‘not directed against any third party’.

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.