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Saturday, August 9, 2025
TopicInfluencers

Topic: Influencers

US TikTok ban threatens influencers, small & medium-sized firms dependent on app

TikTok says its U.S. site generates billions for businesses selling candies, beauty products, clothes and other consumer goods. But now, that economy is under threat.

How Modi govt is planning to streamline urban land & property records

A selection of the best news reports, analysis and opinions published by ThePrint this week.

Trending ‘brown girl anthem’ is dangerous. Makes ‘low iron’ seem like a must-have accessory

Influencer Erim Kaur’s reference to ‘low iron’ as a desirable trait in her viral reel is supposed to be tongue-in-cheek. But is that a quality we want to romanticise or joke about?

How predators are drawn to ads featuring young girls on Instagram — NYT investigation

Report, which raises concerns about Meta's algorithms, follows up on earlier investigation into 'dark underworld of men who have sexualised interactions' with childrens' accounts.

Self-declare that ads conform to laws — SC to broadcasters & print media during Patanjali hearing

Hearing IMA petition against Patanjali for false advertising, SC also said influencers & celebrities will be responsible & liable if found endorsing products in misleading ads.

Influencer is a real job. They are shaking up the internet

The reach and impact of influencers are so significant that even politicians such as Prime Minister Narendra Modi have recognised their value—the National Creators Award is proof.

Jay Shetty’s fake origins don’t matter to his Instagram cult. They just want ‘meaning’

Most influencers are modern-day godmen and snake-oil salesmen riding on our insecurity and peddling fake dreams. Jay Shetty is just the latest to be called out.

Influencers are using their make-or-break power to blackmail companies

In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.

Elvish Yadav’s win shows Big Boss is all about gamification of influencer fan armies

When faded celebrities went on the show, they would do outrageous things to entertain the audience and win. Now influencers can do nothing and still win thanks to their legion of fans.

Ad body ASCI tightens norms, cautions social media influencers over misleading endorsements

The ASCI has also expanded the definition of a 'celebrity' to include notable personalities like doctors, authors, activists, educationists, etc.

On Camera

Bank nationalisation will be a blow to India’s mixed economy, lead to totalitarianism: Phiroze Shroff

If banks were to be nationalised, politicians would start interfering with bank officials and put undue pressure on them, Prof Shroff wrote in 1963.

Go Swadeshi—RSS affiliate SJM calls for boycott of US firms Amazon, Walmart after Trump’s tariff hike

New Delhi: The day after the US imposed a 50 percent trade tariff on India, RSS affiliate Swadeshi Jagran Manch (SJM) has made an...

With Cheetah & Chetak fleets ageing, Army, IAF move to fast-track purchase of 200 light helicopters

Request for Information issued by govt seeks transfer of technology. This comes as the planned acquisition of 200 Kamov light utility helicopters from Russia remains in limbo.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.