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Tuesday, January 13, 2026
TopicInfluencers

Topic: Influencers

Apoorva Mukhija returns with her story. ‘Didn’t mean to hurt anyone—except that man’s ego’

Popular as 'The Rebel Kid', Mukhija's remarks on Samay Raina’s YouTube show ‘India’s Got Latent’ with podcaster Ranveer Allahbadia triggered social media outrage and led to multiple FIRs.

US TikTok ban threatens influencers, small & medium-sized firms dependent on app

TikTok says its U.S. site generates billions for businesses selling candies, beauty products, clothes and other consumer goods. But now, that economy is under threat.

How Modi govt is planning to streamline urban land & property records

A selection of the best news reports, analysis and opinions published by ThePrint this week.

Trending ‘brown girl anthem’ is dangerous. Makes ‘low iron’ seem like a must-have accessory

Influencer Erim Kaur’s reference to ‘low iron’ as a desirable trait in her viral reel is supposed to be tongue-in-cheek. But is that a quality we want to romanticise or joke about?

How predators are drawn to ads featuring young girls on Instagram — NYT investigation

Report, which raises concerns about Meta's algorithms, follows up on earlier investigation into 'dark underworld of men who have sexualised interactions' with childrens' accounts.

Self-declare that ads conform to laws — SC to broadcasters & print media during Patanjali hearing

Hearing IMA petition against Patanjali for false advertising, SC also said influencers & celebrities will be responsible & liable if found endorsing products in misleading ads.

Influencer is a real job. They are shaking up the internet

The reach and impact of influencers are so significant that even politicians such as Prime Minister Narendra Modi have recognised their value—the National Creators Award is proof.

Jay Shetty’s fake origins don’t matter to his Instagram cult. They just want ‘meaning’

Most influencers are modern-day godmen and snake-oil salesmen riding on our insecurity and peddling fake dreams. Jay Shetty is just the latest to be called out.

Influencers are using their make-or-break power to blackmail companies

In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.

Elvish Yadav’s win shows Big Boss is all about gamification of influencer fan armies

When faded celebrities went on the show, they would do outrageous things to entertain the audience and win. Now influencers can do nothing and still win thanks to their legion of fans.

On Camera

Don’t mistake India’s economic recovery for a new era of rapid growth

The underlying issue is that there hasn’t been enough of a structural change in the economy since the launch of reforms in 1990-91, despite per capita incomes multiplying nearly five-fold.

Grounded no more: Andhra govt revives no-frills Dagadarthi airport near Nellore to boost south coast link

As Visakhapatnam readies a mega airport, the Andhra Pradesh government has revived its shelved Dagadarthi project, aiming to boost cargo and connectivity on the south coast.

Oreshnik, ATACMS & Storm Shadow: All about the missiles Russia and Ukraine are firing

Both the Russian and Ukrainian militaries are leaning on drones, but they’re also firing cruise and ballistic missiles, some of them relatively new and experimental.

Thank you Donald Trump, again. India now has reason to shed fear of trade deals and risky reform

UK, EFTA already in the bag and EU on the way, many members of RCEP except China signed up, and even restrictions on China being lifted, India has changed its mind on trade.