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Thursday, September 25, 2025
TopicInfluencers

Topic: Influencers

Apoorva Mukhija returns with her story. ‘Didn’t mean to hurt anyone—except that man’s ego’

Popular as 'The Rebel Kid', Mukhija's remarks on Samay Raina’s YouTube show ‘India’s Got Latent’ with podcaster Ranveer Allahbadia triggered social media outrage and led to multiple FIRs.

US TikTok ban threatens influencers, small & medium-sized firms dependent on app

TikTok says its U.S. site generates billions for businesses selling candies, beauty products, clothes and other consumer goods. But now, that economy is under threat.

How Modi govt is planning to streamline urban land & property records

A selection of the best news reports, analysis and opinions published by ThePrint this week.

Trending ‘brown girl anthem’ is dangerous. Makes ‘low iron’ seem like a must-have accessory

Influencer Erim Kaur’s reference to ‘low iron’ as a desirable trait in her viral reel is supposed to be tongue-in-cheek. But is that a quality we want to romanticise or joke about?

How predators are drawn to ads featuring young girls on Instagram — NYT investigation

Report, which raises concerns about Meta's algorithms, follows up on earlier investigation into 'dark underworld of men who have sexualised interactions' with childrens' accounts.

Self-declare that ads conform to laws — SC to broadcasters & print media during Patanjali hearing

Hearing IMA petition against Patanjali for false advertising, SC also said influencers & celebrities will be responsible & liable if found endorsing products in misleading ads.

Influencer is a real job. They are shaking up the internet

The reach and impact of influencers are so significant that even politicians such as Prime Minister Narendra Modi have recognised their value—the National Creators Award is proof.

Jay Shetty’s fake origins don’t matter to his Instagram cult. They just want ‘meaning’

Most influencers are modern-day godmen and snake-oil salesmen riding on our insecurity and peddling fake dreams. Jay Shetty is just the latest to be called out.

Influencers are using their make-or-break power to blackmail companies

In 'The Pursuit of Reputation', Amith Prabhu and Sujit Patil attempt to reveal about the workings of the public relations machinery working behind every brand at present and its potential in the future.

Elvish Yadav’s win shows Big Boss is all about gamification of influencer fan armies

When faded celebrities went on the show, they would do outrageous things to entertain the audience and win. Now influencers can do nothing and still win thanks to their legion of fans.

On Camera

‘I am Assam,’ Zubeen Garg had said. He was the soundtrack to our lives

Zubeen Garg's funeral entered the Limca Book of Records as the fourth-largest such procession in the world.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

China navy achieves breakthrough with new fighter jet launch system. What are electromagnetic catapults

China’s most advanced aircraft carrier—Fujian—uses electromagnetic catapults, a core component of future aircraft carriers.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.