Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.
India may have lost the ICC Women's World T20 semi-finals against England, but the ‘Women in Blue’ are gaining popularity and viewership thanks to online live streaming channels like Hotstar.
From Baltic ports to Gujarat shores, Russian crude travels 7,500 nautical miles through ship-to-ship transfers, and in some cases, price cap loopholes, experts say.
Oleksandr Yakovenko, founder of Ukrainian drone maker TAF Industries, further went on to highlight the growing 'irrelevance' of European defence platforms.
It’s easy to understand why the government can’t speak the hard truth. When this war ends, as all wars do, India’s interests will lie with both the winner and the loser.
Encourage women sports in school. Then they would follow the same on TV.
Boys start playing outdoor aports early in life.
Some women don’t watch sports because they are busy smoking, drinking, and doing drugs.