Women are positioned as peripheral consumers of lifestyle products adjacent to sports, not core consumers of sports entertainment. This represents a massive market inefficiency.
India may have lost the ICC Women's World T20 semi-finals against England, but the ‘Women in Blue’ are gaining popularity and viewership thanks to online live streaming channels like Hotstar.
Before attempting to answer whether the Rozgar Melas are working, it would be useful to take a look at the performance of the Modi govt on this front since it was formed in May 2014.
India has already purchased nearly 16 million barrels of Russian crude so far in March 2026, translating to roughly 1.6 million barrels per day, indicating a sharp uptick.
In a first during his tenure as High Commissioner to India, Riaz Hamidullah addressed JOCAP consisting of tri-forces officers, as New Delhi & Dhaka step up normalisation efforts.
Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.
Encourage women sports in school. Then they would follow the same on TV.
Boys start playing outdoor aports early in life.
Some women don’t watch sports because they are busy smoking, drinking, and doing drugs.