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Sunday, May 5, 2024
TopicFevicol chipku chair ad

Topic: Fevicol chipku chair ad

Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

On Camera

Prajwal Revanna case shows why and how sexual crimes by men in politics can go unchecked for years

It would be a disservice to the women of Hassan to look at Prajwal Revanna’s alleged abuse of power as a ‘sex scandal’. Allegations against him show what ‘absolute power corrupts absolutely’ actually means.

Air India reduces baggage allowance by 5-15 kg, bringing it in line with rest of industry

Air India’s new policy, effective from 2 May, introduces new weight limits for tickets in each of the different 'fare families' — Comfort, Comfort Plus, and Flex.

China builds road through Shaksgam Valley, India registers protest

New Delhi has, in past, too, objected to Chinese construction activities in Shaksgam Valley. Work in this strategic region gathered pace after the 2017 Doklam stand-off.

Frontrunner is letting the challenger define this poll campaign. Modi still hasn’t found a big theme

A theme has not yet emerged for BJP & people see lack of a contest, which makes it unexciting. For all these reasons, 2024 is turning out to be an unexpectedly theme-less election.