Monday, 4 July, 2022
TopicFairness creams

Topic: fairness creams

Dabur Fem’s ad plays on fairness obsession. But it got Indians talking about LGBTQ at least

Dabur Fem's Karva Chauth ad might be rainbow-packaged conservatism. But chatter on LGBTQ+ community is key.

Before Fair & Lovely, there was Afghan Snow ⁠— all about the fairness creams market in India

The fairness cream industry has a long and prosperous history in India, and was estimated to touch Rs 5,000 crore by 2023, until the Black Lives Matter movement hit this year.

Dropping ‘Fair’ from Fair & Lovely won’t erase Indian racism

Johnsons & Johnsons, Hindustan Unilever, and even Shaadi.com, are introspecting their contribution to racism. But re-branding products is not enough.

Army against ‘soldiers’ endorsing pan masala or fairness cream, will vet ads before release

Worried about negative portrayal, Indian Army will now scan all advertisements showing actors in the uniform, and take strong note if any violation is spotted.

Billie razor’s ‘real body hair’ ad is insidious, harmful and exploitative

The ad manages to package and sell the fickle and ephemeral idea of choice to women.

Indian men are swapping ‘tall, dark and handsome’ for ‘tall, fair and debonair’

Men in India have been buying more fairness products, because of which the bleaching cream market in India alone has an annual growth rate of 18%. 

On Camera

YourTurn

Illustration by Soham Sen

Keep calm and carry on: Unlike wheat, rice isn’t hot yet

The world is worried that India might restrict exports of rice after wheat, pushing prices higher and worsening global food security.

Defence

Army personnel give military honours to the soldiers of Territorial Army's infantry 107 battalion who lost their lives in the Manipur Landslide, 2 July 2022, Siliguri | Credits: ANI Photo/ ANI Pic Service

A look at the Territorial Army — The Indian military’s task force hit by the Manipur landslide

The Territorial Army, a part-time military organisation for Indians who may have other jobs, is essentially a volunteer force that can be quickly mobilised in the defence of a state.

Moral, political & ideological questions on Maharashtra: 1st is simplest to answer, 3rd trickiest

What is Shiv Sena’s ideology? We might say it’s been a convenient mix of extreme ethnic chauvinism & unforgiving Hindutva. Within the second, the party retained space to manoeuvre.
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